Clay vs Kylas: Data Enrichment Tool vs CRM Platform Comparison
Compare Clay (data enrichment tool) and Kylas (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay and Kylas serve different parts of the sales stack, not the same one. Clay is a data enrichment tool with 150+ data provider integrations and AI-powered enrichment called Claygent, starting at $185 per month. Kylas is a CRM platform for lead, contact, and deal management, starting free. Many teams use both together rather than choosing one.
Key takeaways
- Clay's Launch plan starts at $185 per month and covers actions from 15,000 per month, while its Growth plan is $495 per month for 40,000 actions per month.
- Kylas offers a free Embark plan with 10,000 non-expandable records and unlimited users, plus a paid Elevate plan at $175 per month for 100,000 expandable records.
- Kylas prices as a flat fee for the whole organization with unlimited users rather than charging per seat.
- Clay lists 150+ data provider integrations and AI-powered enrichment through a feature called Claygent, along with credit rollover and data waterfall enrichment.
- Clay and Kylas share only one listed integration, Apollo.io, while Clay separately connects to Salesforce, HubSpot, and ZoomInfo, and Kylas connects to Aircall and Call Hippo.
Reviewed and updated September 4, 2026
Clay vs Kylas: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Clay, a data enrichment tool for B2B lead data and contact enrichment, against Kylas, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Kylas is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Kylas lists lead management with customizable lead pipelines and contact management.
Kylas offers a lower entry point at $0/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Kylas. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Kylas is Kylas Sales CRM helps growing businesses streamline sales efforts with lead, contact, company and deal management, customizable pipelines and quotations. Paid pricing is a flat fee for the whole organization with unlimited users rather than a per-seat rate.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Embark
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Kylas Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Embark | Free | 10,000 Records (Non-expandable); Unlimited Users |
| Elevate | $175/mo | 100,000 Records (Expandable); Unlimited Users |
| Exceed | Contact Sales | Unlimited Users |
Source: Kylas Pricing
Pricing Analysis
Kylas offers the lower entry point ($0/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Kylas includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Lead management with customizable lead pipelines
- Contact Management
- Company Management
- Deals Management
- Pipeline Management
- Quotations
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Kylas Key Features
- Lead management with customizable lead pipelines
- Contact Management
- Company Management
- Deals Management
- Pipeline Management
- Quotations
- Products/Services catalog
- Mobile App
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Kylas
- Lead management with customizable lead pipelines
- Contact Management
- Company Management
- Deals Management
- Pipeline Management
- Quotations
- Products/Services catalog
- Mobile App
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Kylas Integrations
Kylas connects with: Aircall, Apollo.io, Call Hippo, CallerDesk, 99 Acres, Authkey, Arka, Big V Telecom.
Shared Integrations
Both tools integrate with: Apollo.io.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Kylas: Aircall, Call Hippo, CallerDesk, 99 Acres, Authkey, Arka, Big V Telecom.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Kylas
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | Kylas |
|---|---|---|
| Starting Price | $185/mo | Free |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Kylas the customer relationship management and sales pipeline tracking side. Kylas offers a more accessible entry point, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Kylas for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Kylas?
- Clay is a data enrichment tool built for finding and enriching B2B lead and contact data, while Kylas is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue. They cover different parts of the sales workflow, so many teams run both rather than picking one over the other.
- Which tool is cheaper, Clay or Kylas?
- Kylas has the lower entry point, offering a free Embark plan, compared to Clay's Launch plan which starts at $185 per month. Kylas also has a paid Elevate plan at $175 per month for teams that outgrow the free tier's 10,000 non-expandable records.
- Do Clay and Kylas integrate with each other or share any tools?
- The only integration listed by both vendors is Apollo.io. Clay separately connects to Salesforce, HubSpot, Pipedrive, Close, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion, while Kylas connects to Aircall, Call Hippo, CallerDesk, 99 Acres, Authkey, Arka, and Big V Telecom.
- Is Clay good for enterprise teams and Kylas better for smaller teams?
- According to the comparison, Clay is best suited for mid-market to enterprise teams with established data enrichment budgets and complex tech stacks needing broad integration support. Kylas is positioned for budget-conscious teams that want to start free and scale up, though both also list enterprise buyers who prefer custom pricing as a fit.
- Does Kylas charge per user like most CRMs?
- No, Kylas prices its paid plans as a flat fee for the entire organization with unlimited users, rather than a per-seat rate. This applies across its Embark, Elevate, and Exceed plans.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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