Clay vs Onpipeline: Data Enrichment Tool vs CRM Platform Comparison
Compare Clay (data enrichment tool) and Onpipeline (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Clay (data enrichment tool) and Onpipeline (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Clay vs Onpipeline: Data Enrichment Tool vs CRM Platform Comparison
Clay is a data enrichment tool; Onpipeline is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Onpipeline is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Onpipeline lists sales process and pipeline management and quote management and e-signature.
Onpipeline offers a lower entry point at $25/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Onpipeline. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Onpipeline is Onpipeline is a sales CRM for managing the pipeline, leads and deals, creating quotes, collecting e-signatures, managing recurring revenue and issuing invoices. Every plan includes unlimited teams, contacts, storage, deals and pipelines and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Pipeline
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Onpipeline Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Pipeline | $25/mo |
| Standard | $39/mo |
| Advanced | $58/mo |
| Enterprise | Contact Sales |
Source: Onpipeline Pricing
Pricing Analysis
Onpipeline offers the lower entry point ($25/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Onpipeline offers 4 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Sales process and pipeline management
- Quote management and e-signature
- Lead management
- Invoices and credit notes
- Subscriptions and recurring revenue
- Customer portal
- and 4 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Onpipeline Key Features
- Sales process and pipeline management
- Quote management and e-signature
- Lead management
- Invoices and credit notes
- Subscriptions and recurring revenue
- Customer portal
- Appointment booking
- Web forms
- CRM automation
- Reports and insights
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Onpipeline
- Sales process and pipeline management
- Quote management and e-signature
- Lead management
- Invoices and credit notes
- Subscriptions and recurring revenue
- Customer portal
- Appointment booking
- Web forms
- CRM automation
- Reports and insights
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Onpipeline Integrations
Onpipeline connects with: Google, Microsoft, Mailchimp, Zapier, Aircall, JustCall, CloudTalk, QuickBooks, Calendly, Facebook Lead Ads, Google Ads, WPForms, Ninja Forms, Typeform.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Onpipeline: Google, Microsoft, Mailchimp, Zapier, Aircall, JustCall, CloudTalk, QuickBooks, Calendly, Facebook Lead Ads, Google Ads, WPForms, Ninja Forms, Typeform.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Onpipeline
- Budget-conscious teams looking for an affordable CRM platform
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Clay | Onpipeline |
|---|---|---|
| Starting Price | $185/mo | $25/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 10 |
| Integrations | 14 | 14 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Onpipeline the customer relationship management and sales pipeline tracking side. Onpipeline offers a more accessible entry point at $25/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Onpipeline for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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