Clay vs Coevera: Data Enrichment Tool vs CRM Platform Comparison
Compare Clay (data enrichment tool) and Coevera (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool for B2B lead data and contact enrichment, priced from $185/mo, while Coevera is a CRM platform for pipeline tracking and account management, priced from $75/mo. Clay lists 150+ data provider integrations and AI-powered enrichment (Claygent); Coevera lists pipeline views, forecasting, and the Voyager AI Assistant. Many teams use both.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and starts from 15,000 actions per month.
- Coevera's entry plan, Starter, costs $75/mo and requires a minimum of 3 users.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent.
- Coevera offers 4 pricing tiers (Starter, Business, Enterprise, Unlimited) compared to Clay's 3 tiers (Launch, Growth, Enterprise).
- Clay integrates with tools like Salesforce, HubSpot, Apollo.io, and ZoomInfo, while Coevera integrates with Gmail, Microsoft 365, and PandaDoc.
Reviewed and updated September 4, 2026
Clay vs Coevera: Data Enrichment Tool vs CRM Platform Comparison
Clay is a data enrichment tool; Coevera is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Coevera is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Coevera lists opportunity and lead pipeline view and account management with compact, bubble chart and map views.
Coevera offers a lower entry point at $75/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Coevera. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Coevera is Coevera, formerly Pipeliner CRM, is a visual-pipeline B2B sales CRM with built-in AI. It helps sales teams manage deals through a drag-and-drop pipeline, with the Voyager AI Assistant, no-code automation and account intelligence.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Starter
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Coevera Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $75/mo | Unlimited Accounts & Contacts; minimum 3 users |
| Business | $100/mo | Unlimited Accounts & Contacts |
| Enterprise | $130/mo | Unlimited Accounts & Contacts |
| Unlimited | $165/mo | Unlimited Accounts & Contacts |
Source: Coevera Pricing
Pricing Analysis
Coevera offers the lower entry point ($75/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Coevera offers 4 pricing tiers compared to Clay's 3, giving you more granularity as you scale.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Opportunity and Lead Pipeline View
- Account Management with Compact, Bubble Chart and Map views
- Multiple Pipelines
- Product Catalog
- Automatizer no-code automation
- Sales Forecasting
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Coevera Key Features
- Opportunity and Lead Pipeline View
- Account Management with Compact, Bubble Chart and Map views
- Multiple Pipelines
- Product Catalog
- Automatizer no-code automation
- Sales Forecasting
- Sales Reporting
- Voyager AI Assistant
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Coevera
- Opportunity and Lead Pipeline View
- Account Management with Compact, Bubble Chart and Map views
- Multiple Pipelines
- Product Catalog
- Automatizer no-code automation
- Sales Forecasting
- Sales Reporting
- Voyager AI Assistant
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Coevera Integrations
Coevera connects with: Gmail, Microsoft 365, Google Calendar, Google Tasks, Google Drive, Dropbox, PandaDoc, RingCentral.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Coevera: Gmail, Microsoft 365, Google Calendar, Google Tasks, Google Drive, Dropbox, PandaDoc, RingCentral.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Coevera
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Clay | Coevera |
|---|---|---|
| Starting Price | $185/mo | $75/mo |
| Top Tier Price | Contact Sales | $165/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 8 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Coevera the customer relationship management and sales pipeline tracking side. Coevera offers a more accessible entry point at $75/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Coevera for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Coevera?
- Clay is a data enrichment tool built for B2B lead data and contact enrichment, while Coevera is a CRM platform built for customer relationship management and sales pipeline tracking. Clay focuses on finding accurate contact data, and Coevera focuses on organizing contacts, tracking deals, and forecasting revenue.
- How much does Clay cost compared to Coevera?
- Clay's entry plan, Launch, costs $185/mo and includes 15,000 actions per month, while Coevera's entry plan, Starter, costs $75/mo with unlimited accounts and contacts but a minimum of 3 users. Coevera offers the lower entry point of the two.
- Can Clay and Coevera be used together?
- Yes, the article notes that many teams run one of each tool, using Clay for lead data enrichment and Coevera for pipeline and account management. Clay also lists integrations with CRMs like Salesforce, HubSpot, and Pipedrive, suggesting it is designed to feed data into other platforms.
- What integrations does Coevera support?
- Coevera connects with Gmail, Microsoft 365, Google Calendar, Google Tasks, Google Drive, Dropbox, PandaDoc, and RingCentral, according to its own published feature list. This differs from Clay, which lists integrations such as Salesforce, HubSpot, Apollo.io, ZoomInfo, and OpenAI.
- Who is Coevera best suited for?
- Coevera is best suited for sales teams tracking deals from first touch to close, managers who need pipeline visibility and forecasting, and growing teams that need scalable contact management. It includes features like Sales Forecasting, Sales Reporting, and the Voyager AI Assistant.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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