Clay vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare Clay (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clay is a data enrichment tool for B2B lead data and contact enrichment, priced from $185/mo, while Salesflare is a CRM platform for pipeline tracking and customer relationship management, priced from $39/mo. Clay lists 150+ data provider integrations and AI-powered enrichment, and Salesflare lists CRM data automation and email tracking. Many teams use both together.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and includes 15,000 actions per month.
- Salesflare's entry plan, Growth, costs $39/mo and includes 5 lead credits.
- Clay lists 150+ data provider integrations and AI-powered enrichment called Claygent as key features.
- Salesflare connects with Gmail, Microsoft Outlook, Google Calendar, Slack, MailChimp, QuickBooks Online, Intercom, Zapier, and Make.
- Google Sheets is the only integration listed by both Clay and Salesflare.
Reviewed and updated September 2, 2026
Clay vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Clay is a data enrichment tool; Salesflare is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Salesflare is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Salesflare lists automate your crm data input and track emails, links and website visits.
Salesflare offers a lower entry point at $39/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Salesflare. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Salesflare is Salesflare is a CRM for small and medium-sized businesses selling B2B. It automatically gathers contact and company info from emails, email signatures and social profiles, logs meetings and phone calls, and works inside Gmail, Outlook and LinkedIn.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Launch
Growth
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Salesflare Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Growth | $39/mo | 5 lead credits |
| Pro | $64/mo | 100 lead credits |
| Enterprise | $124/mo | 250 lead credits |
Source: Salesflare Pricing
Pricing Analysis
Salesflare offers the lower entry point ($39/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Salesflare Key Features
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- Create custom dashboards
- Lead search with email address lookup
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Salesflare
- Automate your CRM data input
- Track emails, links and website visits
- LinkedIn sidebar, email sidebar and mobile app
- Send personalized email campaigns
- Send workflows of multiple emails
- Set user permissions
- Create custom dashboards
- Lead search with email address lookup
Integration Ecosystem
Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Salesflare Integrations
Salesflare connects with: Gmail, Microsoft Outlook, Google Calendar, Google Sheets, Slack, MailChimp, QuickBooks Online, Intercom, Zapier, Make.
Shared Integrations
Both tools integrate with: Google Sheets.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Airtable, Notion.
Integrations listed only by Salesflare: Gmail, Microsoft Outlook, Google Calendar, Slack, MailChimp, QuickBooks Online, Intercom, Zapier, Make.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Salesflare
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Clay | Salesflare |
|---|---|---|
| Starting Price | $185/mo | $39/mo |
| Top Tier Price | Contact Sales | $124/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Salesflare the customer relationship management and sales pipeline tracking side. Salesflare offers a more accessible entry point at $39/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Salesflare for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clay and Salesflare?
- Clay is a data enrichment and workflow automation platform focused on B2B lead data and contact enrichment, while Salesflare is a CRM platform focused on customer relationship management and sales pipeline tracking. They serve different parts of a sales workflow, so many teams use both rather than choosing one over the other.
- How much does Clay cost compared to Salesflare?
- Clay's entry plan, Launch, is priced at $185/mo with 15,000 actions per month, while Salesflare's entry plan, Growth, is priced at $39/mo with 5 lead credits. Salesflare offers the lower entry point, which may appeal to budget-conscious teams starting out.
- Does Clay integrate with Salesforce or HubSpot?
- Yes, Clay's listed integrations include Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, and Notion, giving it broad connectivity across sales and enrichment tools.
- Is Salesflare good for small sales teams?
- Salesflare is positioned for budget-conscious teams and sales teams tracking deals from first touch to close, with managers needing pipeline visibility and forecasting. Its lower entry price of $39/mo compared to Clay's $185/mo supports smaller or growing teams.
- Can Clay and Salesflare be used together?
- Yes, the article notes that many teams run one of each since Clay handles B2B lead data and contact enrichment while Salesflare handles customer relationship management and pipeline tracking, meaning they address different, complementary parts of a sales workflow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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