Clay vs Streak: Data Enrichment Tool vs CRM Platform Comparison
Compare Clay (data enrichment tool) and Streak (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

Clay is a data enrichment tool for B2B lead data and contact enrichment, priced from $185/mo, while Streak is a CRM platform built into Gmail for pipeline tracking and contact management, priced from $59/mo. They serve different jobs: Clay finds and enriches contact data, Streak organizes contacts and tracks deals, and many teams use both together.
Key takeaways
- Clay's entry plan, Launch, costs $185/mo and starts at 15,000 actions per month, while Streak's entry plan, Pro, costs $59/mo.
- Clay lists 150+ data provider integrations and an AI-powered enrichment feature called Claygent.
- Streak is built directly into Gmail and adds email tools such as email tracking, mail merge, snippets, and thread splitting on top of Google Workspace.
- The article's feature comparison lists 9 total features for Clay versus 8 for Streak, and 14 integrations for Clay versus 7 for Streak.
- Streak was founded in 2011, while the article lists no founding year for Clay.
Reviewed and updated September 2, 2026
Clay vs Streak: Data Enrichment Tool vs CRM Platform Comparison
Clay (data enrichment tool) and Streak (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Clay is a data enrichment tool for B2B lead data and contact enrichment; Streak is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Clay lists 150+ data provider integrations and ai-powered enrichment (claygent), and Streak lists pipelines to track deals through every stage and shared contact database.
Streak offers a lower entry point at $59/mo compared to Clay at $185/mo.
If your priority is finding accurate contact data for target accounts, Clay is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Streak. Many teams run one of each.
Understanding the Core Difference
Clay is Data enrichment and workflow automation platform with 150+ integrations and AI-powered enrichment (Claygent).
Streak is Streak is a CRM built directly into Gmail, so pipelines, contacts and tasks live in the same inbox the team already works in. It adds email tools such as email tracking, mail merge, snippets and thread splitting on top of Google Workspace.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison

Launch
Pro
Clay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Launch | $185/mo | From 15,000 actions/month |
| Growth | $495/mo | From 40,000 actions/month |
| Enterprise | Contact Sales | Custom |
Source: Clay Pricing
Streak Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Pro | $59/mo |
| Pro+ | $89/mo |
| Enterprise | $159/mo |
Source: Streak Pricing
Pricing Analysis
Streak offers the lower entry point ($59/mo vs $185/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Features Breakdown
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- and 3 more listed below
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- and 2 more listed below
Clay Key Features
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Streak Key Features
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clay
- 150+ data provider integrations
- AI-powered enrichment (Claygent)
- Unlimited users on all plans
- Credit rollover
- Workflow automation
- Data waterfall enrichment
- Custom API key support
- HTTP API integration
- Webhooks
Listed only by Streak
- Pipelines to track deals through every stage
- Shared contact database
- Task management
- Automation
- Email tracking
- Mail merge
- Snippets
- Thread Splitter
Integration Ecosystem

Clay Integrations
Clay connects with: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Streak Integrations
Streak connects with: Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, Allo.
Integrations listed only by Clay: Salesforce, HubSpot, Pipedrive, Close, Apollo.io, Clearbit, ZoomInfo, Lemlist, Instantly, Smartlead, OpenAI, Google Sheets, Airtable, Notion.
Integrations listed only by Streak: Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, Allo.
Use Case Recommendations
Best Fit for Clay
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (14 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Streak
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Clay | Streak |
|---|---|---|
| Starting Price | $185/mo | $59/mo |
| Top Tier Price | Contact Sales | $159/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 14 | 7 |
| Founded | N/A | 2011 |
Getting Started Checklist

- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clay serves the B2B lead data and contact enrichment side of an outbound stack and Streak the customer relationship management and sales pipeline tracking side. Streak offers a more accessible entry point at $59/mo, while Clay starts at $185/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clay and Streak for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Clay and Streak?
- Clay is a data enrichment and workflow automation platform built for finding and enriching B2B contact data, while Streak is a CRM built into Gmail for tracking deals, contacts, and tasks. Clay focuses on sourcing accurate contact data, while Streak focuses on organizing pipelines and forecasting revenue.
- Which is cheaper, Clay or Streak?
- Streak has the lower entry price at $59/mo for its Pro plan, compared to Clay's Launch plan at $185/mo. Streak's top tier, Enterprise, is priced at $159/mo, while Clay's Enterprise tier requires contacting sales for custom pricing.
- Can Clay and Streak be used together?
- Yes, the article notes that many teams run one of each tool, since they solve different problems in the outbound stack. Clay handles contact data enrichment while Streak handles pipeline tracking and deal management, so they are described as complementary rather than substitutes.
- What integrations does Clay support compared to Streak?
- Clay lists 14 integrations including Salesforce, HubSpot, Pipedrive, Apollo.io, Clearbit, ZoomInfo, and OpenAI. Streak lists 7 integrations including Google Workspace, Gmail, Slack, LinkedIn, ChatGPT, Claude, and Allo.
- Who is Streak best suited for?
- According to the article, Streak best fits sales teams tracking deals from first touch to close, managers who need pipeline visibility and forecasting, and growing teams that need scalable contact management. It works directly inside Gmail, keeping pipelines and contacts in the same inbox teams already use.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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