Clearbit vs Insightly: Data Enrichment Tool vs CRM Platform Comparison

Clearbit vs Insightly: Data Enrichment Tool vs CRM Platform Comparison

Clearbit is a data enrichment tool; Insightly is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.

The Quick Answer

Clearbit is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Clearbit lists global data coverage and lead, contact, and account enrichment, and Insightly lists lead and contact management and lead assignment and routing.

Insightly offers a lower entry point at $29/mo compared to Clearbit at $45/mo.

If your priority is finding accurate contact data for target accounts, Clearbit is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.

Understanding the Core Difference

Clearbit is B2B data enrichment platform (now Breeze Intelligence by HubSpot) with real-time enrichment and visitor identification.

Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$45/moClearbit entry plan

Entry

$29/moInsightly entry plan

Plus

Clearbit Pricing (as of September 2026)

Source: Clearbit Pricing

Insightly Pricing (as of September 2026)

Source: Insightly Pricing

Pricing Analysis

Insightly offers the lower entry point ($29/mo vs $45/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Features Breakdown

Clearbit lists

• Global data coverage
• Lead, contact, and account enrichment
• Real-time lead scoring and routing
• IP intelligence for visitor identification
• Dynamic form shortening
• Corporate hierarchy mapping
• and 2 more listed below

Insightly lists

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• and 2 more listed below

Clearbit Key Features

• Global data coverage
• Lead, contact, and account enrichment
• Real-time lead scoring and routing
• IP intelligence for visitor identification
• Dynamic form shortening
• Corporate hierarchy mapping
• Industry categorization
• Buyer intent signals

Insightly Key Features

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Clearbit

• Global data coverage
• Lead, contact, and account enrichment
• Real-time lead scoring and routing
• IP intelligence for visitor identification
• Dynamic form shortening
• Corporate hierarchy mapping
• Industry categorization
• Buyer intent signals

Listed only by Insightly

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Integration Ecosystem

Clearbit Integrations

Clearbit connects with: HubSpot, Segment, Marketo, Salesforce.

Insightly Integrations

Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Integrations listed only by Clearbit: HubSpot, Segment, Marketo, Salesforce.

Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Use Case Recommendations

Best Fit for Clearbit

• Budget-conscious teams looking for an affordable data enrichment tool
• Enterprise buyers who prefer custom pricing and dedicated support
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Best Fit for Insightly

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Clearbit serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. Insightly offers a more accessible entry point at $29/mo, while Clearbit starts at $45/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Clearbit and Insightly for current information.