Clearbit vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Clearbit (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Clearbit is a B2B data enrichment tool starting at $45/mo, built for lead, contact, and account enrichment, while Keap is a CRM platform starting at $299/mo, built for contact management and sales pipeline tracking. Teams needing accurate contact data should choose Clearbit; teams needing deal tracking and forecasting should choose Keap. Many teams use both together.
Key takeaways
- Clearbit's entry plan costs $45/mo with 100 credits per month, while its Business plan costs $1667/mo with custom contacts.
- Keap is sold as a single plan priced at $299/mo, starting at 1,500 contacts and 2 users.
- Clearbit offers 3 pricing tiers (Entry, Business, Enterprise) compared to Keap's single plan.
- Clearbit lists 8 features including global data coverage and buyer intent signals, and integrates with HubSpot, Segment, Marketo, and Salesforce.
- Keap lists 8 features including sales pipeline and text marketing, and integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
Reviewed and updated September 4, 2026
Clearbit vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Clearbit is a data enrichment tool; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Clearbit is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Clearbit lists global data coverage and lead, contact, and account enrichment, and Keap lists contact management and contact segmentation (tags).
Clearbit offers a lower entry point at $45/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, Clearbit is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Clearbit is B2B data enrichment platform (now Breeze Intelligence by HubSpot) with real-time enrichment and visitor identification.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Entry
Keap
Clearbit Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Entry | $45/mo | 100 credits/month | N/A |
| Business | $1667/mo | Custom | N/A |
| Enterprise | Contact Sales | Custom | N/A |
Source: Clearbit Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Clearbit is more affordable at the entry level ($45/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Clearbit offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Clearbit Key Features
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Clearbit
- Global data coverage
- Lead, contact, and account enrichment
- Real-time lead scoring and routing
- IP intelligence for visitor identification
- Dynamic form shortening
- Corporate hierarchy mapping
- Industry categorization
- Buyer intent signals
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Clearbit Integrations
Clearbit connects with: HubSpot, Segment, Marketo, Salesforce.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Clearbit: HubSpot, Segment, Marketo, Salesforce.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Clearbit
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Clearbit | Keap |
|---|---|---|
| Starting Price | $45/mo | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Clearbit serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Clearbit offers a more accessible entry point at $45/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Clearbit and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Clearbit and Keap?
- Clearbit is a B2B data enrichment tool focused on lead, contact, and account enrichment, while Keap is a CRM platform focused on contact management and sales pipeline tracking. They serve different parts of a go-to-market workflow, so many teams use both rather than choosing one over the other.
- Which is cheaper, Clearbit or Keap?
- Clearbit is cheaper at the entry level, starting at $45/mo compared to Keap's $299/mo. Clearbit's entry plan includes 100 credits per month, while Keap's single plan starts at 1,500 contacts and 2 users for $299/mo.
- Does Clearbit have multiple pricing tiers?
- Yes, Clearbit offers 3 pricing tiers: Entry at $45/mo, Business at $1667/mo, and Enterprise which requires contacting sales. Keap, by contrast, is sold as a single plan priced by contact count at $299/mo.
- What integrations does Keap support compared to Clearbit?
- Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, totaling 6 integrations. Clearbit integrates with HubSpot, Segment, Marketo, and Salesforce, totaling 4 integrations.
- Who should use Clearbit versus Keap?
- Clearbit fits budget-conscious teams, enterprise buyers wanting custom pricing, revenue operations teams building prospect lists, and marketing teams enriching CRM data. Keap fits mid-market to enterprise teams with established CRM budgets, complex tech stacks needing broad integrations, and sales teams tracking deals from first touch to close.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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