Close vs Common Room: CRM Platform vs Data Enrichment Tool Comparison
Compare Close (CRM platform) and Common Room (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close is a CRM platform for customer relationship management and sales pipeline tracking, starting at $19/mo; Common Room is a data enrichment tool for B2B lead data and contact scoring, starting at $2500/mo. Close fits budget conscious sales teams tracking deals, while Common Room fits mid-market to enterprise teams needing broad integrations and buyer intelligence.
Key takeaways
- Close's entry plan, Solo, costs $19/mo and is limited to 10k leads.
- Common Room's entry plan, Essential, costs $2500/mo and includes up to 100k contacts, 5 seats, 5k RoomieAI research credits, and 2.5k Prospector credits.
- Close offers 4 pricing tiers (Solo, Essentials, Growth, Scale) while Common Room offers 3 tiers (Essential, Advanced, Enterprise).
- Close and Common Room share three integrations: Zapier, Slack, and HubSpot.
- Common Room lists 10 integrations including Salesforce, GitHub, Discord, LinkedIn, Snowflake, Marketo, and Outreach, none of which appear on Close's integration list.
Reviewed and updated September 4, 2026
Close vs Common Room: CRM Platform vs Data Enrichment Tool Comparison
Close is a CRM platform; Common Room is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Close is a CRM platform for customer relationship management and sales pipeline tracking; Common Room is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and Common Room lists person360 and account & contact scoring.
Close offers a lower entry point at $19/mo compared to Common Room at $2500/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is Common Room. Many teams run one of each.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Common Room is Buyer intelligence platform that unifies first-party data, enrichment and real-world buying signals into identity-resolved person and account profiles, with AI agents and embedded workflows.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Essential
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Common Room Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essential | $2500/mo | Up to 100k contacts, 5 seats included, 5k RoomieAI research credits and 2.5k Prospector credits |
| Advanced | Contact Sales | Up to 250k contacts, 15 seats included, 7.5k RoomieAI research credits and 7.5k Prospector credits |
| Enterprise | Contact Sales | Up to 750k contacts, 30 seats included, 10K RoomieAI research credits and 15K Prospector credits |
Source: Common Room Pricing
Pricing Analysis
Close is more affordable at the entry level ($19/mo vs $2500/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
Close offers 4 pricing tiers compared to Common Room's 3, giving you more granularity as you scale.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- and 2 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Common Room Key Features
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by Common Room
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Common Room Integrations
Common Room connects with: Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Shared Integrations
Both tools integrate with: Zapier, Slack, HubSpot.
Integrations listed only by Close: Gmail, Microsoft Outlook, Zoom, Segment, Calendly.
Integrations listed only by Common Room: Salesforce, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Common Room
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Close | Common Room |
|---|---|---|
| Starting Price | $19/mo | $2500/mo |
| Top Tier Price | $149/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and Common Room the B2B lead data and contact enrichment side. Close offers a more accessible entry point at $19/mo, while Common Room starts at $2500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and Common Room for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Close and Common Room?
- Close is a CRM platform built for customer relationship management and sales pipeline tracking, while Common Room is a data enrichment tool focused on B2B lead data and contact enrichment. Close centers on built-in calling and pipeline tracking, whereas Common Room centers on identity-resolved person and account profiles with buying signals.
- How much does Close cost compared to Common Room?
- Close starts at $19/mo for its Solo plan, which is limited to 10k leads, while Common Room starts at $2500/mo for its Essential plan, which includes up to 100k contacts and 5 seats. Close has 4 pricing tiers total, and Common Room has 3.
- Do Close and Common Room integrate with the same tools?
- They share three integrations: Zapier, Slack, and HubSpot. Beyond that, Close connects uniquely with Gmail, Microsoft Outlook, Zoom, Segment, and Calendly, while Common Room connects uniquely with Salesforce, GitHub, Discord, LinkedIn, Snowflake, Marketo, and Outreach.
- Which teams should use Close instead of Common Room?
- Close best fits budget conscious teams wanting an affordable CRM, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management. It is the CRM option in the comparison, priced at $19/mo for entry access.
- Which teams should use Common Room instead of Close?
- Common Room best fits mid-market to enterprise teams with established B2B lead data and contact enrichment budgets, organizations with complex tech stacks needing broad integration support across its 10 listed integrations, and enterprise buyers who prefer custom pricing and dedicated support. Its entry plan starts at $2500/mo.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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