Close vs Datagma: CRM Platform vs Data Enrichment Tool Comparison

Close vs Datagma: CRM Platform vs Data Enrichment Tool Comparison

Close (CRM platform) and Datagma (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

The Quick Answer

Close is a CRM platform for customer relationship management and sales pipeline tracking; Datagma is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and Datagma lists phone finder and email finder.

Datagma offers a lower entry point at $0/mo compared to Close at $19/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is Datagma. Many teams run one of each.

Understanding the Core Difference

Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.

Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$19/moClose entry plan

Solo

FreeDatagma entry plan

Free

Close Pricing (as of September 2026)

Source: Close Pricing

Datagma Pricing (as of September 2026)

Source: Datagma Pricing

Pricing Analysis

Datagma offers the lower entry point ($0/mo vs $19/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Datagma offers 5 pricing tiers compared to Close's 4, giving you more granularity as you scale.

Datagma includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

Close lists

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• and 2 more listed below

Datagma lists

• Phone Finder
• Email Finder
• 10 seats included
• API access
• WhatsApp integration
• CatchALL emails FREE
• and 2 more listed below

Close Key Features

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• Pipeline and activity reporting
• Role-based access and permissions

Datagma Key Features

• Phone Finder
• Email Finder
• 10 seats included
• API access
• WhatsApp integration
• CatchALL emails FREE
• Chrome extension
• Priority support

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Close

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• Pipeline and activity reporting
• Role-based access and permissions

Listed only by Datagma

• Phone Finder
• Email Finder
• 10 seats included
• API access
• WhatsApp integration
• CatchALL emails FREE
• Chrome extension
• Priority support

Integration Ecosystem

Close Integrations

Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.

Datagma Integrations

Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.

Integrations listed only by Close: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.

Integrations listed only by Datagma: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.

Use Case Recommendations

Best Fit for Close

• Budget-conscious teams looking for an affordable CRM platform
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Best Fit for Datagma

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and Datagma the B2B lead data and contact enrichment side. Datagma offers a more accessible entry point, while Close starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Close and Datagma for current information.