Close vs Datagma: CRM Platform vs Data Enrichment Tool Comparison
Compare Close (CRM platform) and Datagma (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close is a CRM platform built for inside sales teams, offering built-in calling, SMS, and pipeline tracking starting at $19/mo. Datagma is a B2B data enrichment tool that finds verified emails and phone numbers, starting free. They serve different jobs, contact management versus data enrichment, and many teams use both together.
Key takeaways
- Close pricing starts at $19/mo for the Solo plan, limited to 10k leads, and scales to $149/mo for the Scale plan.
- Datagma offers a free tier with 3 phones per month, and paid plans range from $49/mo to $249/mo before Enterprise custom pricing.
- Close lists 8 key features including Power Dialer, native SMS messaging, and an AI Email Assistant.
- Datagma lists 8 key features including Phone Finder, Email Finder, and 10 seats included on every plan.
- Close integrates with Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, and Calendly, while Datagma integrates with Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq.
Reviewed and updated September 4, 2026
Close vs Datagma: CRM Platform vs Data Enrichment Tool Comparison
Close (CRM platform) and Datagma (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Close is a CRM platform for customer relationship management and sales pipeline tracking; Datagma is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and Datagma lists phone finder and email finder.
Datagma offers a lower entry point at $0/mo compared to Close at $19/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is Datagma. Many teams run one of each.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Free
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
Pricing Analysis
Datagma offers the lower entry point ($0/mo vs $19/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Datagma offers 5 pricing tiers compared to Close's 4, giving you more granularity as you scale.
Datagma includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Integrations listed only by Close: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Close | Datagma |
|---|---|---|
| Starting Price | $19/mo | Free |
| Top Tier Price | $149/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 8 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and Datagma the B2B lead data and contact enrichment side. Datagma offers a more accessible entry point, while Close starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and Datagma for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Close and Datagma?
- Close is a CRM platform for customer relationship management and sales pipeline tracking, while Datagma is a data enrichment tool for finding and verifying B2B contact data like emails and phone numbers. They address different jobs in the outbound stack rather than competing directly.
- How much does Close cost compared to Datagma?
- Close starts at $19/mo for its Solo plan, which is limited to 10,000 leads, and goes up to $149/mo for the Scale plan. Datagma has a free tier offering 3 phones per month, with paid plans starting at $49/mo and reaching $249/mo before custom Enterprise pricing.
- Can Close and Datagma be used together?
- Yes, the article notes that many teams run one of each since they solve different problems. Close handles contact organization, deal tracking, and revenue forecasting, while Datagma supplies accurate contact data for target accounts, so they can complement each other in the same sales stack.
- What integrations does each tool support?
- Close connects with Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, and Calendly. Datagma connects with Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq. The two integration lists do not overlap based on each vendor's published pages.
- Which tool is better for a budget-conscious team just starting out?
- Datagma offers the lower entry point with a free tier, making it easier to evaluate without upfront cost. Close starts at $19/mo but is still positioned as an affordable CRM option for budget-conscious teams that need pipeline tracking and contact management from the start.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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