Close vs Email Hippo: CRM Platform vs Data Enrichment Tool Comparison
Compare Close (CRM platform) and Email Hippo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Close (CRM platform) and Email Hippo (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Close vs Email Hippo: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Close, a CRM platform for customer relationship management and sales pipeline tracking, against Email Hippo, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Close is a CRM platform for customer relationship management and sales pipeline tracking; Email Hippo is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and Email Hippo lists bulk list cleaning and real-time validation api.
Email Hippo offers a lower entry point at $0/mo compared to Close at $19/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is Email Hippo. Many teams run one of each.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Email Hippo is Email Hippo is a UK email verification provider with bulk list cleaning (CORE), real-time validation and enrichment APIs (MORE, INSIGHT), fraud prevention (ASSESS) and WHOIS lookups. Subscriptions are sized from 1,000 checks per month with monthly, quarterly or annual billing, plus pay as you go.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Free
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Email Hippo Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Free | Free | 100 free checks |
| CORE (bulk list cleaning) | Contact Sales | - |
| MORE (real-time API) | Contact Sales | - |
| INSIGHT (enrichment API) | Contact Sales | - |
| ASSESS (fraud prevention) | Contact Sales | - |
Source: Email Hippo Pricing
Pricing Analysis
Email Hippo offers the lower entry point ($0/mo vs $19/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Email Hippo offers 5 pricing tiers compared to Close's 4, giving you more granularity as you scale.
Email Hippo includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Bulk list cleaning
- Real-time validation API
- DNS, MX and SMTP checks
- Disposable email detection
- Gibberish check
- Freemail and role-based detection
- and 3 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Email Hippo Key Features
- Bulk list cleaning
- Real-time validation API
- DNS, MX and SMTP checks
- Disposable email detection
- Gibberish check
- Freemail and role-based detection
- Dark web checks and marketing trust score
- Fraud prevention
- WHOIS lookups
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by Email Hippo
- Bulk list cleaning
- Real-time validation API
- DNS, MX and SMTP checks
- Disposable email detection
- Gibberish check
- Freemail and role-based detection
- Dark web checks and marketing trust score
- Fraud prevention
- WHOIS lookups
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Email Hippo Integrations
Email Hippo connects with: Auth0, Firmao, Formstack, HubSpot, Microsoft Dynamics, Salesforce, OttoKit, Zapier.
Shared Integrations
Both tools integrate with: Zapier, HubSpot.
Integrations listed only by Close: Slack, Gmail, Microsoft Outlook, Zoom, Segment, Calendly.
Integrations listed only by Email Hippo: Auth0, Firmao, Formstack, Microsoft Dynamics, Salesforce, OttoKit.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Email Hippo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Close | Email Hippo |
|---|---|---|
| Starting Price | $19/mo | Free |
| Top Tier Price | $149/mo | Contact Sales |
| Total Features Listed | 8 | 9 |
| Integrations | 8 | 8 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and Email Hippo the B2B lead data and contact enrichment side. Email Hippo offers a more accessible entry point, while Close starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and Email Hippo for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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