Close vs Enrich Layer: CRM Platform vs Data Enrichment Tool Comparison

Close vs Enrich Layer: CRM Platform vs Data Enrichment Tool Comparison

Sales teams building an outbound stack often weigh Close, a CRM platform for customer relationship management and sales pipeline tracking, against Enrich Layer, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

Close is a CRM platform for customer relationship management and sales pipeline tracking; Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and Enrich Layer lists people api and company api.

Close publishes an entry price of $19/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is Enrich Layer. Many teams run one of each.

Understanding the Core Difference

Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.

Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$19/moClose entry plan

Solo

Usage-basedEnrich Layer entry plan

PAYG

Close Pricing (as of September 2026)

Source: Close Pricing

Enrich Layer Pricing (as of September 2026)

Source: Enrich Layer Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

Enrich Layer offers 6 pricing tiers compared to Close's 4, giving you more granularity as you scale.

Features Breakdown

Close lists

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• and 2 more listed below

Enrich Layer lists

• People API
• Company API
• Jobs API
• Search API
• Contact API
• School API
• and 2 more listed below

Close Key Features

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• Pipeline and activity reporting
• Role-based access and permissions

Enrich Layer Key Features

• People API
• Company API
• Jobs API
• Search API
• Contact API
• School API
• Logo API
• CLI

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Close

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• Pipeline and activity reporting
• Role-based access and permissions

Listed only by Enrich Layer

• People API
• Company API
• Jobs API
• Search API
• Contact API
• School API
• Logo API
• CLI

Integration Ecosystem

Close Integrations

Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.

Enrich Layer Integrations

Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.

Shared Integrations

Both tools integrate with: Zapier.

Integrations listed only by Close: Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.

Integrations listed only by Enrich Layer: n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.

Use Case Recommendations

Best Fit for Close

• Budget-conscious teams looking for an affordable CRM platform
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Best Fit for Enrich Layer

• Enterprise buyers who prefer custom pricing and dedicated support
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation
• Sales teams researching target accounts

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and Enrich Layer the B2B lead data and contact enrichment side. Close publishes an entry price of $19/mo, while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Close and Enrich Layer for current information.