Close vs FindThatLead: CRM Platform vs Data Enrichment Tool Comparison
Compare Close (CRM platform) and FindThatLead (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close is a CRM platform built for inside sales teams with power dialer calling, SMS, and pipeline tracking, starting at $19 per month. FindThatLead is a data enrichment tool that finds and verifies email addresses for prospecting, with a free trial and paid plans starting at $49 per month. Teams often use both.
Key takeaways
- Close's Solo plan costs $19/mo and is limited to 10,000 leads.
- FindThatLead's Free Trial plan includes 50 email credits at no cost.
- FindThatLead's Ultimate plan costs $99/mo and offers unlimited email credits subject to a fair use policy.
- Close integrates with 8 tools including Slack, Gmail, Zoom, and HubSpot, while FindThatLead integrates with 4 tools including Salesforce and Pipedrive.
- Close was founded in 2013 and FindThatLead was founded in 2014.
Reviewed and updated September 2, 2026
Close vs FindThatLead: CRM Platform vs Data Enrichment Tool Comparison
Close is a CRM platform; FindThatLead is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Close is a CRM platform for customer relationship management and sales pipeline tracking; FindThatLead is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and FindThatLead lists email finder and email verifier.
FindThatLead offers a lower entry point at $0/mo compared to Close at $19/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is FindThatLead. Many teams run one of each.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Free Trial
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Pricing Analysis
FindThatLead offers the lower entry point ($0/mo vs $19/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Close offers 4 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.
FindThatLead includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Shared Integrations
Both tools integrate with: Zapier, HubSpot.
Integrations listed only by Close: Slack, Gmail, Microsoft Outlook, Zoom, Segment, Calendly.
Integrations listed only by FindThatLead: Salesforce, Pipedrive.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Close | FindThatLead |
|---|---|---|
| Starting Price | $19/mo | Free |
| Top Tier Price | $149/mo | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 4 |
| Founded | 2013 | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and FindThatLead the B2B lead data and contact enrichment side. FindThatLead offers a more accessible entry point, while Close starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and FindThatLead for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Close or FindThatLead?
- FindThatLead has the lower entry point with a free trial plan offering 50 email credits, while Close's cheapest plan, Solo, costs $19/mo for up to 10,000 leads. FindThatLead's paid tiers start at $49/mo and top out at $99/mo, compared to Close's top tier at $149/mo.
- What integrations does Close support?
- Close connects with Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, and Calendly, for a total of 8 listed integrations. This is more than FindThatLead's 4 listed integrations, making Close a stronger fit for teams with complex, multi-tool tech stacks.
- What integrations does FindThatLead support?
- FindThatLead connects with Salesforce, Pipedrive, HubSpot, and Zapier, for a total of 4 listed integrations. Of these, Zapier and HubSpot are also supported by Close, so teams using both tools can connect through those shared platforms.
- Can I use Close and FindThatLead together?
- Yes, many teams run one of each since they serve different parts of the workflow. Close handles CRM and pipeline tracking, while FindThatLead handles email finding and verification for prospecting. Both tools integrate with Zapier and HubSpot, which can help connect the two.
- What features does FindThatLead offer that Close doesn't list?
- FindThatLead lists Email Finder, Email Verifier, a Prospector automatic prospecting tool, Email Sender, Bulk Processing, a Local Business lead generation tool, an internal CRM, and CRM integrations. These are features found only on FindThatLead's own feature list, not on Close's.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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