Close vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Compare Close (CRM platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close is a CRM platform built for sales pipeline tracking and customer relationship management, starting at $19/mo, while LeadMagic is a data enrichment tool for B2B contact and email finding, starting at $49.99/mo. Teams choosing between them should match the tool to the workflow need: pipeline management versus lead data enrichment. Many teams use both together.
Key takeaways
- Close's entry plan is $19/mo (Solo, limited to 10k leads), while LeadMagic's entry plan is $49.99/mo (Basic, 2,000 monthly credits with no rollover).
- Close offers 4 pricing tiers (Solo, Essentials, Growth, Scale) while LeadMagic offers 6 tiers (Basic, Essential, Growth, Professional, Ultimate, Enterprise).
- Close lists built-in calling with Power Dialer and native SMS messaging as key features, while LeadMagic lists Email Finder and Mobile Finder.
- Close and LeadMagic share only two listed integrations, Zapier and Slack, with Close also connecting to Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, and Calendly.
- LeadMagic's Professional plan at $499/mo includes an unmetered search API at 5 RPS account-wide, while its Ultimate plan at $849/mo includes 10 RPS account-wide.
Reviewed and updated September 2, 2026
Close vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Close is a CRM platform; LeadMagic is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Close is a CRM platform for customer relationship management and sales pipeline tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and LeadMagic lists email finder and mobile finder.
Close offers a lower entry point at $19/mo compared to LeadMagic at $49.99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Basic
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
Close is more affordable at the entry level ($19/mo vs $49.99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to Close's 4, giving you more granularity as you scale.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Zapier, Slack.
Integrations listed only by Close: Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Close | LeadMagic |
|---|---|---|
| Starting Price | $19/mo | $49.99/mo |
| Top Tier Price | $149/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. Close offers a more accessible entry point at $19/mo, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Close and LeadMagic?
- Close is a CRM platform built for customer relationship management and sales pipeline tracking, while LeadMagic is a data enrichment tool focused on B2B lead data and contact enrichment. Close handles organizing contacts, tracking deals, and forecasting revenue, while LeadMagic finds accurate contact data like verified emails and mobile numbers for target accounts.
- Which tool is cheaper, Close or LeadMagic?
- Close has a lower entry price at $19/mo for its Solo plan, compared to LeadMagic's Basic plan at $49.99/mo. Close's Solo plan is limited to 10k leads, while LeadMagic's Basic plan includes 2,000 monthly credits with no rollover and does not include search and export.
- Do Close and LeadMagic integrate with the same tools?
- They share only two listed integrations: Zapier and Slack. Close also connects with Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, and Calendly, while LeadMagic connects with Smartlead, Instantly, Email Bison, Salesforce, n8n, Make, Clay, and Apollo.
- Can I use both Close and LeadMagic together?
- Yes, the article notes that many teams run one of each since they serve different parts of the sales workflow. Close manages the CRM and pipeline side, while LeadMagic supplies enriched contact data that can feed into that pipeline.
- What are LeadMagic's pricing tiers?
- LeadMagic offers six tiers: Basic at $49.99/mo, Essential at $99/mo, Growth at $249/mo, Professional at $499/mo, Ultimate at $849/mo, and a custom Enterprise plan available by contacting sales. Higher tiers include more monthly credits and features like unmetered search API access at increasing requests per second.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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