Close vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Compare Close (CRM platform) and Ocean.io (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close is a CRM platform for customer relationship management and sales pipeline tracking, priced from $19/mo. Ocean.io is a data enrichment tool for B2B lead data and contact enrichment, priced on a usage-based credit system. They serve different parts of the workflow, so many teams run both rather than choosing one over the other.
Key takeaways
- Close's entry plan, Solo, costs $19/mo and is limited to 10k leads.
- Ocean.io uses usage-based pricing with credit tiers, including a yearly subscription with a minimum of 9,000 credits and a maximum of 60,000.
- Close lists built-in calling with Power Dialer and native SMS messaging among its key features.
- Ocean.io lists AI-powered lookalike filters and waterfall enrichment across 16+ data sources among its key features.
- Both Close and Ocean.io integrate with HubSpot, while Close alone connects with Zapier, Slack, Gmail, Microsoft Outlook, Zoom, Segment, and Calendly.
Reviewed and updated September 4, 2026
Close vs Ocean.io: CRM Platform vs Data Enrichment Tool Comparison
Close is a CRM platform; Ocean.io is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Close is a CRM platform for customer relationship management and sales pipeline tracking; Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and Ocean.io lists ai-powered lookalike filters and waterfall enrichment (16+ data sources).
Close publishes an entry price of $19/mo; Ocean.io uses usage-based pricing, so the two cannot be compared on list price.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is Ocean.io. Many teams run one of each.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Ocean.io is B2B prospecting and enrichment platform that returns verified emails and direct phone numbers on one credit system shared across the platform and the API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Subscription (Yearly)
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Ocean.io Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Subscription (Yearly) | Usage-based | Minimum 9,000 credits, maximum 60,000; credits valid for 12 months |
| Subscription (Monthly) | Usage-based | Minimum 750 credits, maximum 5,000; credits valid for 6 months |
| Pay as you go | Usage-based | Minimum 1,000 credits, maximum 20,000; credits valid for 3 months |
| Custom plan | Contact Sales | Volume pricing for larger teams with flexible credit allocation |
Source: Ocean.io Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- and 2 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Ocean.io Key Features
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by Ocean.io
- AI-powered lookalike filters
- Waterfall enrichment (16+ data sources)
- Double email verification (incl. catch-alls)
- Direct phone numbers
- Chrome extension
- Unlimited seats
- Free exports
- API access
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Ocean.io Integrations
Ocean.io connects with: HubSpot, Pipedrive, Salesforce, Clay.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by Close: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, Segment, Calendly.
Integrations listed only by Ocean.io: Pipedrive, Salesforce, Clay.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for Ocean.io
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Feature Comparison Summary
| Feature | Close | Ocean.io |
|---|---|---|
| Starting Price | $19/mo | Usage-based |
| Top Tier Price | $149/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 4 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and Ocean.io the B2B lead data and contact enrichment side. Close publishes an entry price of $19/mo, while Ocean.io uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and Ocean.io for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Close and Ocean.io?
- Close is a CRM platform built for customer relationship management and sales pipeline tracking, while Ocean.io is a data enrichment tool for B2B lead data and contact enrichment. They address different parts of the sales workflow rather than competing for the same job, which is why many teams use both together.
- How much does Close cost compared to Ocean.io?
- Close publishes an entry price of $19/mo for its Solo plan, which is limited to 10k leads. Ocean.io uses usage-based pricing instead of flat tiers, with plans like a yearly subscription requiring a minimum of 9,000 credits, so the two cannot be directly compared on list price.
- Which integrations do Close and Ocean.io share?
- Close and Ocean.io both integrate with HubSpot. Beyond that shared integration, Close connects separately with Zapier, Slack, Gmail, Microsoft Outlook, Zoom, Segment, and Calendly, while Ocean.io connects separately with Pipedrive, Salesforce, and Clay.
- Who should use Close instead of Ocean.io?
- Close fits budget-conscious teams looking for an affordable CRM platform, organizations with complex tech stacks needing broad integration support, sales teams tracking deals from first touch to close, and managers who need pipeline visibility and forecasting.
- Who should use Ocean.io instead of Close?
- Ocean.io fits enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, and sales teams researching target accounts.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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