Close vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Compare Close (CRM platform) and People Data Labs (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close is a CRM platform built for inside sales, offering pipeline tracking, built-in calling, and SMS from $19/mo. People Data Labs is a data enrichment tool for B2B person and company data, starting free. They serve different parts of the outbound workflow, tracking deals versus finding contact data, so many teams use both together.
Key takeaways
- Close starts at $19/mo for its Solo plan, limited to 10k leads, while People Data Labs offers a free Testing plan with up to 100 credits/mo.
- Close has four pricing tiers (Solo, Essentials, Growth, Scale) topping out at $149/mo, while People Data Labs has three tiers ending in custom Bulk Data pricing.
- Close lists built-in calling with Power Dialer, native SMS messaging, and predictive dialing as key features, while People Data Labs lists Person Data, Company Data, and Job Posting Data.
- Close integrates with Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, and Calendly, while People Data Labs integrates with Make, Ping Identity, Snowflake, Databricks, and Salesforce.
- Zapier is the only integration listed by both Close and People Data Labs.
Reviewed and updated September 2, 2026
Close vs People Data Labs: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Close, a CRM platform for customer relationship management and sales pipeline tracking, against People Data Labs, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Close is a CRM platform for customer relationship management and sales pipeline tracking; People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and People Data Labs lists person data and company data.
People Data Labs offers a lower entry point at $0/mo compared to Close at $19/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is People Data Labs. Many teams run one of each.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
People Data Labs is B2B person and company data provider that collects, standardizes and refreshes workforce datasets and delivers them through enrichment and search APIs, licensed data feeds and cloud data platforms.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Testing
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
People Data Labs Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Testing | Free | Up to 100 credits/mo |
| Self-Serve | $98/mo | Start with as few as 350 credits/mo |
| Bulk Data | Contact Sales | Custom volume |
Source: People Data Labs Pricing
Pricing Analysis
People Data Labs offers the lower entry point ($0/mo vs $19/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Close offers 4 pricing tiers compared to People Data Labs's 3, giving you more granularity as you scale.
People Data Labs includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- and 2 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
People Data Labs Key Features
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by People Data Labs
- Person Data
- Company Data
- Job Posting Data
- Contact data included
- Access to premium fields
- CSV enrichment available
- Data License Feeds
- SSO / SAML
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
People Data Labs Integrations
People Data Labs connects with: Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, Salesforce.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Close: Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Integrations listed only by People Data Labs: Make, Ping Identity, Snowflake, Bouncer, Databricks, Salesforce.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for People Data Labs
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Close | People Data Labs |
|---|---|---|
| Starting Price | $19/mo | Free |
| Top Tier Price | $149/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 7 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and People Data Labs the B2B lead data and contact enrichment side. People Data Labs offers a more accessible entry point, while Close starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and People Data Labs for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Close and People Data Labs?
- Close is a CRM platform for customer relationship management and sales pipeline tracking, while People Data Labs is a data enrichment tool for B2B lead data and contact enrichment. Close focuses on organizing contacts and tracking deals, while People Data Labs focuses on finding accurate contact data for target accounts.
- Which is cheaper, Close or People Data Labs?
- People Data Labs has the lower entry point with a free Testing plan offering up to 100 credits per month, compared to Close's Solo plan at $19/mo limited to 10k leads. People Data Labs's paid Self-Serve plan starts at $98/mo once you move beyond the free tier.
- Can I use both Close and People Data Labs together?
- Yes, many teams run one of each since the tools cover different parts of the outbound workflow. Close handles pipeline organization, calling, and deal tracking, while People Data Labs supplies the person and company data used to build and enrich those contact lists.
- What integrations does Close support compared to People Data Labs?
- Close integrates with Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, and Calendly. People Data Labs integrates with Make, Ping Identity, Zapier, Snowflake, Bouncer, Databricks, and Salesforce. Zapier is the only integration listed by both tools.
- Who is Close best suited for versus People Data Labs?
- Close best fits budget-conscious teams needing an affordable CRM, organizations with complex tech stacks needing broad integration support, and managers who need pipeline visibility and forecasting. People Data Labs best fits budget-conscious teams needing affordable data enrichment, teams wanting to start free and scale, and enterprise buyers who prefer custom pricing.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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