Close vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare Close (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close is a CRM platform built for inside sales teams, offering pipeline tracking, built-in calling, and SMS starting at $19/mo. Scrupp is a data enrichment tool that scrapes LinkedIn, Sales Navigator, and Apollo for verified contact data, starting free. Teams often use both together rather than choosing one over the other.
Key takeaways
- Close's entry plan is $19 per month for the Solo tier, limited to 10k leads.
- Scrupp offers a free tier with 100 credits, and a $29 per month subscription plan with 1,000 credits per month.
- Close lists 4 pricing tiers while Scrupp lists 3 pricing tiers.
- Both Close and Scrupp integrate with Slack and HubSpot, but Close also connects with Zapier, Gmail, and Zoom while Scrupp connects with Salesforce, Clay, and Pipedrive.
- Close was founded in 2013, while Scrupp's founding year is not listed.
Reviewed and updated September 5, 2026
Close vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Close is a CRM platform; Scrupp is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Close is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and Scrupp lists sales navigator export and linkedin export.
Scrupp offers a lower entry point at $0/mo compared to Close at $19/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Free
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $19/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Close offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Slack, HubSpot.
Integrations listed only by Close: Zapier, Gmail, Microsoft Outlook, Zoom, Segment, Calendly.
Integrations listed only by Scrupp: Google Sheets, Salesforce, Clay, Notion, Pipedrive, Airtable.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Close | Scrupp |
|---|---|---|
| Starting Price | $19/mo | Free |
| Top Tier Price | $149/mo | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 8 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Close starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Close and Scrupp?
- Close is a CRM platform for customer relationship management and sales pipeline tracking, while Scrupp is a data enrichment tool for B2B lead data and contact enrichment. They solve different parts of the sales workflow, so many teams use both rather than choosing one.
- Which is cheaper, Close or Scrupp?
- Scrupp has the lower entry point at free, compared to Close's Solo plan at $19 per month. Scrupp also offers a subscription plan at $29 per month for 1,000 credits, while Close's top tier, Scale, costs $149 per month.
- Can Close and Scrupp be used together?
- Yes, the article notes that many teams run one of each since Close handles pipeline tracking and Scrupp handles contact enrichment. Both tools also share integrations with Slack and HubSpot, which can help connect enriched data into a CRM workflow.
- What features does Scrupp offer that Close doesn't list?
- Scrupp lists Sales Navigator export, LinkedIn export, Apollo export, Google Maps and local business scraping, verified email enrichment, direct phone enrichment, CSV file enrichment, and REST API access. These are not listed among Close's published features.
- Who is Close best suited for?
- Close is best suited for budget-conscious teams looking for an affordable CRM, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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