Close vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison

Close vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison

Close is a CRM platform; Scrupp is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.

The Quick Answer

Close is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and Scrupp lists sales navigator export and linkedin export.

Scrupp offers a lower entry point at $0/mo compared to Close at $19/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.

Understanding the Core Difference

Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.

Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$19/moClose entry plan

Solo

FreeScrupp entry plan

Free

Close Pricing (as of September 2026)

Source: Close Pricing

Scrupp Pricing (as of September 2026)

Source: Scrupp Pricing

Pricing Analysis

Scrupp offers the lower entry point ($0/mo vs $19/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Close offers 4 pricing tiers compared to Scrupp's 3, giving you more granularity as you scale.

Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

Close lists

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• and 2 more listed below

Scrupp lists

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• and 2 more listed below

Close Key Features

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• Pipeline and activity reporting
• Role-based access and permissions

Scrupp Key Features

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• CSV file enrichment
• REST API access

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Close

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• Pipeline and activity reporting
• Role-based access and permissions

Listed only by Scrupp

• Sales Navigator export
• LinkedIn export
• Apollo export
• Google Maps & local business scraping
• Verified email enrichment
• Direct phone enrichment
• CSV file enrichment
• REST API access

Integration Ecosystem

Close Integrations

Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.

Scrupp Integrations

Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.

Shared Integrations

Both tools integrate with: Slack, HubSpot.

Integrations listed only by Close: Zapier, Gmail, Microsoft Outlook, Zoom, Segment, Calendly.

Integrations listed only by Scrupp: Google Sheets, Salesforce, Clay, Notion, Pipedrive, Airtable.

Use Case Recommendations

Best Fit for Close

• Budget-conscious teams looking for an affordable CRM platform
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Best Fit for Scrupp

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Close starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Close and Scrupp for current information.