Close vs Surfe: CRM Platform vs Data Enrichment Tool Comparison
Compare Close (CRM platform) and Surfe (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close is a CRM platform for customer relationship management and sales pipeline tracking, while Surfe is a data enrichment tool for B2B lead data and contact enrichment. Close starts at $19/mo with built in calling and SMS. Surfe starts free with company and people search plus email validation. Many teams use both together.
Key takeaways
- Close's entry level Solo plan costs $19/mo and is limited to 10,000 leads.
- Surfe offers a free plan that includes 5 mobile and 20 email searches per month, plus company and people search up to 1,000 results per week.
- Close lists integrations with Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, and Calendly.
- Surfe lists integrations with HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, and Salesloft.
- HubSpot is the only integration both Close and Surfe list in common.
Reviewed and updated September 2, 2026
Close vs Surfe: CRM Platform vs Data Enrichment Tool Comparison
Close is a CRM platform; Surfe is a data enrichment tool. Whether you need one, the other, or both depends on which part of the workflow you are buying for: customer relationship management and sales pipeline tracking on one side, B2B lead data and contact enrichment on the other. This guide lays out what each vendor publishes.
The Quick Answer
Close is a CRM platform for customer relationship management and sales pipeline tracking; Surfe is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and Surfe lists company & people search and email validation.
Surfe offers a lower entry point at $0/mo compared to Close at $19/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is Surfe. Many teams run one of each.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Surfe is GTM data platform that finds, enriches and activates accounts and contacts with real-time data and buying signals from multiple providers, with a Chrome extension, CRM sync and an API.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Free
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Surfe Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 5 mobile & 20 email search per month; Company & People Search up to 1,000 results per week |
| Essential | $49/mo | 150 email find credits per month and 50 mobile find credits per month |
| Pro | $89/mo | 1,000 email find credits per month and 100 mobile find credits per month |
| Enterprise | Contact Sales | Custom email find and mobile find credits, unlimited email validation |
Source: Surfe Pricing
Pricing Analysis
Surfe offers the lower entry point ($0/mo vs $19/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Surfe includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- and 2 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Surfe Key Features
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by Surfe
- Company & People Search
- Email validation
- Business Network integration
- GSheets integration
- Surfe for CRM connector
- Bidirectional Sync to CRM
- Account Lookalikes
- Prospect List Builder
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Surfe Integrations
Surfe connects with: HubSpot, Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Shared Integrations
Both tools integrate with: HubSpot.
Integrations listed only by Close: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, Segment, Calendly.
Integrations listed only by Surfe: Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, Salesloft.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Surfe
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Close | Surfe |
|---|---|---|
| Starting Price | $19/mo | Free |
| Top Tier Price | $149/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 9 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and Surfe the B2B lead data and contact enrichment side. Surfe offers a more accessible entry point, while Close starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and Surfe for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Close and Surfe?
- Close is a CRM platform built for inside sales teams, offering pipeline tracking, built in calling with a Power Dialer, and native SMS messaging. Surfe is a data enrichment tool that finds and enriches B2B contact and company data, offering company and people search, email validation, and CRM sync. They solve different parts of the sales workflow.
- How much does Close cost?
- Close's Solo plan starts at $19/mo and is limited to 10,000 leads. Close also offers Essentials at $49/mo, Growth at $109/mo, and Scale at $149/mo, according to Close's own pricing page as of September 2026.
- How much does Surfe cost?
- Surfe offers a free plan that includes 5 mobile and 20 email searches per month, plus company and people search up to 1,000 results per week. Paid tiers include Essential at $49/mo and Pro at $89/mo, with an Enterprise plan available at custom pricing, per Surfe's pricing page as of September 2026.
- Do Close and Surfe share any integrations?
- Yes, but only one is listed in common: HubSpot. Beyond that, Close lists integrations with Zapier, Slack, Gmail, Microsoft Outlook, Zoom, Segment, and Calendly, while Surfe lists integrations with Pipedrive, Salesforce, Aircall, Clay, Lemlist, n8n, Outreach, and Salesloft.
- Should I use Close, Surfe, or both?
- It depends on what part of the sales workflow you need. Close fits budget-conscious teams that want pipeline visibility, forecasting, and scalable contact management. Surfe fits teams needing affordable data enrichment, broad integration support, or a free tool to start with before scaling up. The article notes many teams run one of each.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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