Close vs UserGems: CRM Platform vs Data Enrichment Tool Comparison

Close vs UserGems: CRM Platform vs Data Enrichment Tool Comparison

Close (CRM platform) and UserGems (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

The Quick Answer

Close is a CRM platform for customer relationship management and sales pipeline tracking; UserGems is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and UserGems lists build list (create & enrich) and account & contact scoring.

Close offers a lower entry point at $19/mo compared to UserGems at $3333/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is UserGems. Many teams run one of each.

Understanding the Core Difference

Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.

UserGems is Surfaces companies and buyers showing buying signals, then discovers, enriches and scores the matching accounts and contacts. Deploys AI agents to run outbound and account-based marketing from those signals.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$19/moClose entry plan

Solo

$3333/moUserGems entry plan

Core

Close Pricing (as of September 2026)

Source: Close Pricing

UserGems Pricing (as of September 2026)

Source: UserGems Pricing

Pricing Analysis

Close is more affordable at the entry level ($19/mo vs $3333/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.

Close offers 4 pricing tiers compared to UserGems's 3, giving you more granularity as you scale.

Features Breakdown

Close lists

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• and 2 more listed below

UserGems lists

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• and 2 more listed below

Close Key Features

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• Pipeline and activity reporting
• Role-based access and permissions

UserGems Key Features

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• Contact-level Intent & Web Deanonymization
• CRM Hygiene

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Close

• Built-in calling with Power Dialer
• Native SMS messaging
• Email sequences and templates
• Automated workflows
• Predictive dialing
• AI Email Assistant
• Pipeline and activity reporting
• Role-based access and permissions

Listed only by UserGems

• Build List (create & enrich)
• Account & Contact Scoring
• Automated Campaigns
• Writing Agent
• Research Agent
• AI Co-pilot Chrome Extension
• Contact-level Intent & Web Deanonymization
• CRM Hygiene

Integration Ecosystem

Close Integrations

Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.

UserGems Integrations

UserGems connects with: Salesforce, Hubspot, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

Shared Integrations

Both tools integrate with: HubSpot.

Integrations listed only by Close: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, Segment, Calendly.

Integrations listed only by UserGems: Salesforce, Outreach, Salesloft, Gong Engage, Linkedin, Meta, Google.

Use Case Recommendations

Best Fit for Close

• Budget-conscious teams looking for an affordable CRM platform
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting
• Growing teams that need scalable contact management

Best Fit for UserGems

• Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation
• Sales teams researching target accounts

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and UserGems the B2B lead data and contact enrichment side. Close offers a more accessible entry point at $19/mo, while UserGems starts at $3333/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Close and UserGems for current information.