Close vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Compare Close (CRM platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Close is a CRM platform for pipeline tracking and customer relationship management, starting at $19 per month. Wiza is a B2B data enrichment tool that verifies emails and phone numbers, starting free. Close manages deals, calling, and outreach workflows, while Wiza finds and verifies contact data, and many sales teams use both together.
Key takeaways
- Close's entry plan, Solo, costs $19 per month and is limited to 10k leads.
- Wiza's Free plan includes 20 valid emails and 5 phone numbers at no cost.
- Wiza offers 5 pricing tiers, from Free to a Team Plan with contact sales pricing, while Close offers 4 tiers up to $149 per month.
- Wiza lists 10 integrations including Salesforce, Outreach, and Clay, while Close lists 8 integrations including Slack, Gmail, and Zoom.
- Close and Wiza each list 8 key features on their own pages, and both tools share Zapier and HubSpot as integrations.
Reviewed and updated September 2, 2026
Close vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Close, a CRM platform for customer relationship management and sales pipeline tracking, against Wiza, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Close is a CRM platform for customer relationship management and sales pipeline tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Close lists built-in calling with power dialer and native sms messaging, and Wiza lists unlimited email reveals and ai research.
Wiza offers a lower entry point at $0/mo compared to Close at $19/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Close is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Close is A CRM built specifically for inside sales teams, with built-in calling, SMS, and email functionality. Close focuses on reducing manual data entry and increasing sales velocity with features like Power Dialer, predictive dialing, and workflow automation.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Solo
Free
Close Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Solo | $19/mo | Limited to 10k leads |
| Essentials | $49/mo | - |
| Growth | $109/mo | - |
| Scale | $149/mo | - |
Source: Close Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $19/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Close's 4, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Close Key Features
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Close
- Built-in calling with Power Dialer
- Native SMS messaging
- Email sequences and templates
- Automated workflows
- Predictive dialing
- AI Email Assistant
- Pipeline and activity reporting
- Role-based access and permissions
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Close Integrations
Close connects with: Zapier, Slack, Gmail, Microsoft Outlook, Zoom, HubSpot, Segment, Calendly.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Zapier, HubSpot.
Integrations listed only by Close: Slack, Gmail, Microsoft Outlook, Zoom, Segment, Calendly.
Integrations listed only by Wiza: Salesforce, Outreach, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for Close
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Close | Wiza |
|---|---|---|
| Starting Price | $19/mo | Free |
| Top Tier Price | $149/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Close serves the customer relationship management and sales pipeline tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza offers a more accessible entry point, while Close starts at $19/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Close and Wiza for current information.
Frequently asked questions.
Frequently asked questions- Is Close or Wiza cheaper to start with?
- Wiza is cheaper to start with, since its Free plan costs $0 per month and includes 20 valid emails and 5 phone numbers. Close's lowest plan, Solo, costs $19 per month and is limited to 10k leads.
- What is the main difference between Close and Wiza?
- Close is a CRM platform built for tracking sales pipelines and customer relationships, with built-in calling, SMS, and workflow automation. Wiza is a data enrichment tool that verifies email addresses and phone numbers on demand and pushes them into a CRM or sales tool.
- Do Close and Wiza integrate with each other's ecosystem?
- They share two listed integrations, Zapier and HubSpot, but their broader ecosystems differ. Close lists 8 integrations including Slack, Gmail, and Zoom, while Wiza lists 10 integrations including Salesforce, Outreach, and Clay.
- Should I use Close and Wiza together?
- Many teams do run both, since they cover different parts of the outbound workflow. Close handles pipeline tracking, calling, and deal management, while Wiza handles finding and verifying B2B contact data before it enters the CRM.
- What is Wiza's top pricing tier?
- Wiza's top tier is the Team Plan, which requires contacting sales and is built for 3 or more users. It includes unlimited valid emails and unlimited phone numbers per month.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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