Closely vs Maximizer: Sales Engagement Platform vs CRM Platform Comparison
Compare Closely (sales engagement platform) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Closely is a sales engagement platform built for multi-channel outreach across LinkedIn and email, priced from $49/mo, while Maximizer is a CRM platform for contact management and pipeline tracking, priced from $65/mo. Teams choosing between them should match the tool to the workflow: outreach coordination versus customer relationship and deal tracking. Many teams run both.
Key takeaways
- Closely's entry plan, Starter, costs $49/mo and includes 1 LinkedIn account with unlimited email accounts.
- Maximizer's entry plan, Core, costs $65/mo, making Closely the cheaper starting option by $16/mo.
- Maximizer offers 5 pricing tiers (Core, Business, Business+, Enterprise, On-Premise) compared to Closely's 4 tiers (Starter, Growth, Essential, Custom).
- Closely integrates with Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks.
- Maximizer is made in Canada and offers both cloud and on-premise deployment options, including a dedicated financial services edition.
Reviewed and updated September 4, 2026
Closely vs Maximizer: Sales Engagement Platform vs CRM Platform Comparison
Closely is a sales engagement platform; Maximizer is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: multi-channel sales outreach and engagement tracking on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Closely is a sales engagement platform for multi-channel sales outreach and engagement tracking; Maximizer is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Closely lists multichannel campaigns across linkedin and email and conditional sequence builder, and Maximizer lists contact management and tasks and reminders.
Closely offers a lower entry point at $49/mo compared to Maximizer at $65/mo.
If your priority is coordinating outreach across email, phone, and social channels, Closely is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Maximizer. Many teams run one of each.
Understanding the Core Difference
Closely is Outbound platform that runs automated campaigns across LinkedIn and email from a shared sender, with a conditional sequence builder, unified inbox, contact enrichment and AI personalization agents.
Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Core
Closely Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 1 LinkedIn account, unlimited email accounts |
| Growth | $127/mo | 3 LinkedIn accounts, unlimited email accounts, 3,000 bonus credits/mo |
| Essential | $205/mo | 5 LinkedIn accounts, unlimited email accounts, 5,000 bonus credits/mo |
| Custom | Contact Sales | Unlimited seats, custom LinkedIn accounts and credits |
Source: Closely Pricing
Maximizer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Core | $65/mo |
| Business | $79/mo |
| Business + | $89/mo |
| Enterprise | Contact Sales |
| On-Premise | Contact Sales |
Source: Maximizer Pricing
Pricing Analysis
Closely is more affordable at the entry level ($49/mo vs $65/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking, this price difference matters.
Maximizer offers 5 pricing tiers compared to Closely's 4, giving you more granularity as you scale.
Features Breakdown
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- and 4 more listed below
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- and 6 more listed below
Closely Key Features
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Maximizer Key Features
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Closely
- Multichannel campaigns across LinkedIn and email
- Conditional sequence builder
- Smart Inbox unifying LinkedIn and email replies
- LinkedIn account warmup
- Dedicated residential IP for each LinkedIn account
- OAuth Gmail and Outlook connection plus custom SMTP
- Email finder with a multi-step fallback process
- Phone number finder
- AI lead scoring and personalization agents
- Export from Sales Navigator, LinkedIn posts and events
Listed only by Maximizer
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Integration Ecosystem
Closely Integrations
Closely connects with: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, Webhooks.
Maximizer Integrations
Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Shared Integrations
Both tools integrate with: Microsoft Outlook.
Integrations listed only by Closely: Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, SMTP, Webhooks.
Integrations listed only by Maximizer: DocuSign, Mailchimp, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Use Case Recommendations
Best Fit for Closely
- Budget-conscious teams looking for an affordable sales engagement platform
- Enterprise buyers who prefer custom pricing and dedicated support
- SDR teams running multi-channel outreach sequences
- Sales managers tracking team engagement metrics
Best Fit for Maximizer
- Teams that need a wide feature set (12 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (15 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Closely | Maximizer |
|---|---|---|
| Starting Price | $49/mo | $65/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 10 | 12 |
| Integrations | 8 | 15 |
Getting Started Checklist
- Define your multi-channel sales outreach and engagement tracking and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected sequences and engagement actions and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Closely serves the multi-channel sales outreach and engagement tracking side of an outbound stack and Maximizer the customer relationship management and sales pipeline tracking side. Closely offers a more accessible entry point at $49/mo, while Maximizer starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Closely and Maximizer for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Closely and Maximizer?
- Closely is a sales engagement platform focused on multi-channel outreach and engagement tracking across LinkedIn and email, while Maximizer is a CRM platform focused on customer relationship management and sales pipeline tracking. The choice depends on whether you're buying for outreach coordination or for organizing contacts and forecasting revenue.
- Which is cheaper, Closely or Maximizer?
- Closely has a lower entry price at $49/mo compared to Maximizer's entry price of $65/mo. Closely's Starter plan includes 1 LinkedIn account with unlimited email accounts, while Maximizer's Core plan begins its 5-tier pricing structure at that starting rate.
- Can Closely and Maximizer be used together?
- Yes, many teams run both tools since they serve different parts of the sales workflow. Closely handles multi-channel outreach across LinkedIn and email, while Maximizer manages contacts, pipeline tracking, and forecasting, so they can complement rather than replace each other.
- Does Maximizer integrate with Closely?
- The article does not list Closely and Maximizer as direct integrations with each other. Closely connects with Salesforce, Pipedrive, HubSpot, GoHighLevel, Gmail, Microsoft Outlook, SMTP, and Webhooks, while Maximizer connects with tools like DocuSign, Mailchimp, and Microsoft products.
- What features does Closely offer that Maximizer does not list?
- Closely lists features such as multichannel campaigns across LinkedIn and email, a conditional sequence builder, LinkedIn account warmup, dedicated residential IPs for LinkedIn accounts, an email finder, a phone number finder, and AI lead scoring and personalization agents, none of which appear on Maximizer's own feature list.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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