Cognism vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Compare Cognism (data enrichment tool) and Insightly (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Cognism is a data enrichment tool for B2B lead data and contact enrichment, while Insightly is a CRM platform for customer relationship management and sales pipeline tracking. Cognism uses custom pricing across four tiers, and Insightly starts at $29/mo across three tiers. Many teams use both together rather than choosing one over the other.
Key takeaways
- Insightly publishes an entry price of $29/mo for its Plus plan, with Professional at $49/mo and Enterprise at $99/mo.
- Cognism uses custom, contact sales pricing across all four of its tiers: Sales Prospecting Standard, Sales Prospecting Pro, CRM Enrichment, and Data-as-a-Service.
- Cognism lists 10 features on its own page, including Diamond Data phone-verified contacts, GDPR and CCPA compliant data, and intent data powered by Bombora.
- Insightly lists 8 features, including lead assignment and routing, opportunity management, workflow automation, and an AI Copilot.
- Cognism integrates with Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, Bullhorn, and Zapier, while Insightly integrates with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
Reviewed and updated September 2, 2026
Cognism vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Cognism, a data enrichment tool for B2B lead data and contact enrichment, against Insightly, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Cognism is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Cognism lists diamond data phone-verified contacts and gdpr and ccpa compliant data, and Insightly lists lead and contact management and lead assignment and routing.
Insightly publishes an entry price of $29/mo; Cognism uses custom pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Cognism is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.
Understanding the Core Difference
Cognism is Premium B2B sales intelligence platform with GDPR-compliant data, phone-verified Diamond Data contacts, and intent signals.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Sales Prospecting Standard
Plus
Cognism Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Sales Prospecting Standard | Contact Sales | 5 seats included; credits allocated per seat |
| Sales Prospecting Pro | Contact Sales | 5 seats included; credits allocated per seat |
| CRM Enrichment | Contact Sales | - |
| Data-as-a-Service | Contact Sales | - |
Source: Cognism Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Cognism offers 4 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Features Breakdown
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- and 4 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Cognism Key Features
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- CSV enrichment
- On-demand mobile verification
- Target market analysis lists
- Unlimited admin access
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Cognism
- Diamond Data phone-verified contacts
- GDPR and CCPA compliant data
- Intent data powered by Bombora
- Technographic data
- Job change and funding alerts
- Browser extension for LinkedIn
- CSV enrichment
- On-demand mobile verification
- Target market analysis lists
- Unlimited admin access
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Cognism Integrations
Cognism connects with: Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, Bullhorn, Zapier.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Cognism: Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, Bullhorn, Zapier.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Cognism
- Teams that need a wide feature set (10 capabilities listed)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Cognism | Insightly |
|---|---|---|
| Starting Price | Contact Sales | $29/mo |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 10 | 8 |
| Integrations | 8 | 10 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Cognism serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. Insightly publishes an entry price of $29/mo, while Cognism uses custom pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Cognism and Insightly for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Cognism and Insightly?
- Cognism is a data enrichment tool built for finding accurate B2B contact data, while Insightly is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue. They cover different parts of the sales workflow, so many teams use both together rather than picking one.
- How much does Cognism cost compared to Insightly?
- Insightly publishes an entry price of $29/mo for its Plus plan, with Professional at $49/mo and Enterprise at $99/mo. Cognism uses custom pricing across all four of its tiers, so the two cannot be directly compared on list price without contacting Cognism sales.
- Does Cognism or Insightly have more features listed?
- Cognism lists 10 features on its own pricing and product pages, including Diamond Data phone-verified contacts and GDPR and CCPA compliant data. Insightly lists 8 features, including lead assignment and routing, opportunity management, and an AI Copilot.
- Which integrations does each platform support?
- Cognism connects with Salesforce, HubSpot, Outreach, SalesLoft, Pipedrive, Microsoft Dynamics 365, Bullhorn, and Zapier. Insightly connects with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo, giving it broader integration coverage overall.
- Should I use Cognism, Insightly, or both?
- It depends on the priority: Cognism is built for finding accurate contact data for target accounts, while Insightly is built for organizing contacts, tracking deals, and forecasting revenue. The article notes that many teams run one of each since the tools solve different parts of the sales workflow.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.