Common Room vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Compare Common Room (data enrichment tool) and Insightly (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Common Room is a data enrichment tool for B2B contact and account data, priced from $2500 per month, while Insightly is a CRM platform for pipeline tracking and sales forecasting, priced from $29 per month. The two serve different jobs, and many teams run one of each rather than choosing one over the other.
Key takeaways
- Common Room's Essential plan starts at $2500/mo and includes up to 100k contacts, 5 seats, 5k RoomieAI research credits and 2.5k Prospector credits.
- Insightly's Plus plan starts at $29/mo, with Professional at $49/mo and Enterprise at $99/mo.
- Common Room lists 8 features including Person360 and Account & Contact Scoring, while Insightly lists 8 features including Lead and contact management and AI Copilot.
- Common Room integrates with Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, and Zapier, while Insightly integrates with Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- Slack is the only integration listed by both Common Room and Insightly.
Reviewed and updated September 4, 2026
Common Room vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Common Room (data enrichment tool) and Insightly (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Common Room is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Common Room lists person360 and account & contact scoring, and Insightly lists lead and contact management and lead assignment and routing.
Insightly offers a lower entry point at $29/mo compared to Common Room at $2500/mo.
If your priority is finding accurate contact data for target accounts, Common Room is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.
Understanding the Core Difference
Common Room is Buyer intelligence platform that unifies first-party data, enrichment and real-world buying signals into identity-resolved person and account profiles, with AI agents and embedded workflows.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Essential
Plus
Common Room Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essential | $2500/mo | Up to 100k contacts, 5 seats included, 5k RoomieAI research credits and 2.5k Prospector credits |
| Advanced | Contact Sales | Up to 250k contacts, 15 seats included, 7.5k RoomieAI research credits and 7.5k Prospector credits |
| Enterprise | Contact Sales | Up to 750k contacts, 30 seats included, 10K RoomieAI research credits and 15K Prospector credits |
Source: Common Room Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
Insightly offers the lower entry point ($29/mo vs $2500/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Features Breakdown
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- and 2 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Common Room Key Features
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Common Room
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Common Room Integrations
Common Room connects with: Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Common Room: Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Integrations listed only by Insightly: Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Common Room
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Common Room | Insightly |
|---|---|---|
| Starting Price | $2500/mo | $29/mo |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Common Room serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. Insightly offers a more accessible entry point at $29/mo, while Common Room starts at $2500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Common Room and Insightly for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Common Room and Insightly?
- Common Room is a data enrichment tool built for B2B contact and account data, while Insightly is a CRM platform for tracking sales pipelines and forecasting revenue. Common Room focuses on finding accurate contact data for target accounts, and Insightly focuses on organizing contacts and deals.
- How much does Common Room cost compared to Insightly?
- Common Room's Essential plan starts at $2500 per month, while Insightly's Plus plan starts at $29 per month. Insightly's Professional plan is $49/mo and Enterprise is $99/mo, whereas Common Room's Advanced and Enterprise tiers require contacting sales for pricing.
- Do Common Room and Insightly integrate with the same tools?
- They share only one listed integration, Slack. Common Room also connects with Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, and Zapier, while Insightly connects with Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- Which tool is best for a budget-conscious team?
- Insightly is the better fit for budget-conscious teams, since its Plus plan starts at $29 per month compared to Common Room's $2500 per month Essential plan. Insightly is also recommended for sales teams tracking deals from first touch to close and managers needing pipeline visibility.
- Can Common Room and Insightly be used together?
- Yes, many teams run one of each since they serve different jobs. Common Room is aimed at data enrichment for target accounts, and Insightly is aimed at organizing contacts, tracking deals, and forecasting revenue, so they can complement each other in the same stack.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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