Common Room vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Common Room (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Common Room and Keap serve different functions: Common Room is a data enrichment tool for B2B lead data and contact enrichment, starting at $2500/mo, while Keap is a CRM platform for customer relationship management and sales pipeline tracking, starting at $299/mo. Many teams use both together rather than choosing one over the other.
Key takeaways
- Common Room's Essential plan costs $2500/mo and supports up to 100k contacts with 5 seats included.
- Keap's single plan costs $299/mo starting at 1,500 contacts and 2 users.
- Common Room lists 8 features including Person360 and Account & Contact Scoring, while Keap lists 8 features including contact management and sales pipeline.
- Common Room integrates with 10 tools including Slack, Salesforce, and HubSpot, while Keap integrates with 6 tools including Gmail, Outlook, and Stripe.
- Zapier is the only integration listed by both Common Room and Keap.
Reviewed and updated September 4, 2026
Common Room vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Common Room is a data enrichment tool; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Common Room is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Common Room lists person360 and account & contact scoring, and Keap lists contact management and contact segmentation (tags).
Keap offers a lower entry point at $299/mo compared to Common Room at $2500/mo.
If your priority is finding accurate contact data for target accounts, Common Room is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Common Room is Buyer intelligence platform that unifies first-party data, enrichment and real-world buying signals into identity-resolved person and account profiles, with AI agents and embedded workflows.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Essential
Keap
Common Room Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Essential | $2500/mo | Up to 100k contacts, 5 seats included, 5k RoomieAI research credits and 2.5k Prospector credits |
| Advanced | Contact Sales | Up to 250k contacts, 15 seats included, 7.5k RoomieAI research credits and 7.5k Prospector credits |
| Enterprise | Contact Sales | Up to 750k contacts, 30 seats included, 10K RoomieAI research credits and 15K Prospector credits |
Source: Common Room Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Keap offers the lower entry point ($299/mo vs $2500/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Common Room offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Common Room Key Features
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Common Room
- Person360
- Account & Contact Scoring
- Ask CR Anything
- Spark Notifications
- Spark Briefs
- Custom Signals
- Job Changes Tracking
- Aggregated Signals
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Common Room Integrations
Common Room connects with: Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach, Zapier.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Common Room: Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, Outreach.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Common Room
- Mid-market to enterprise teams with established B2B lead data and contact enrichment budgets
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Common Room | Keap |
|---|---|---|
| Starting Price | $2500/mo | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Common Room serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Keap offers a more accessible entry point at $299/mo, while Common Room starts at $2500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Common Room and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Common Room and Keap?
- Common Room is a data enrichment tool focused on B2B lead data and contact enrichment, while Keap is a CRM platform focused on customer relationship management and sales pipeline tracking. They serve different parts of the sales workflow, so many teams use both rather than picking one.
- Which is cheaper, Common Room or Keap?
- Keap is cheaper, starting at $299/mo compared to Common Room's $2500/mo entry plan. Keap sells a single plan priced by contact count, while Common Room offers three tiers, with the two higher tiers requiring you to contact sales for pricing.
- Do Common Room and Keap integrate with the same tools?
- They share only one integration in common: Zapier. Common Room additionally connects with Slack, Salesforce, HubSpot, GitHub, Discord, LinkedIn, Snowflake, Marketo, and Outreach, while Keap connects with Gmail, Outlook, PayPal, Stripe, and Eway.
- Who should use Common Room instead of Keap?
- Common Room best fits mid-market to enterprise teams with established budgets for B2B lead data and contact enrichment, organizations with complex tech stacks needing broad integration support, and enterprise buyers who prefer custom pricing and dedicated support.
- Can a company use both Common Room and Keap together?
- Yes, the article notes that many teams run one of each since the tools address different needs: Common Room for finding accurate contact data on target accounts, and Keap for organizing contacts, tracking deals, and forecasting revenue.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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