CompanyEnrich vs Insightly: Data Enrichment Tool vs CRM Platform Comparison

CompanyEnrich vs Insightly: Data Enrichment Tool vs CRM Platform Comparison

CompanyEnrich (data enrichment tool) and Insightly (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

The Quick Answer

CompanyEnrich is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, CompanyEnrich lists company enrichment api and company search api, and Insightly lists lead and contact management and lead assignment and routing.

Insightly offers a lower entry point at $29/mo compared to CompanyEnrich at $49/mo.

If your priority is finding accurate contact data for target accounts, CompanyEnrich is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.

Understanding the Core Difference

CompanyEnrich is Real-time B2B company and people data delivered as an API for platforms, AI agents and sales teams. Covers company enrichment, search, funding, hiring and headcount signals.

Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$49/moCompanyEnrich entry plan

Starter

$29/moInsightly entry plan

Plus

CompanyEnrich Pricing (as of September 2026)

Source: CompanyEnrich Pricing

Insightly Pricing (as of September 2026)

Source: Insightly Pricing

Pricing Analysis

Insightly offers the lower entry point ($29/mo vs $49/mo). Teams watching their budget will appreciate the savings, especially when starting out.

Features Breakdown

CompanyEnrich lists

• Company Enrichment API
• Company Search API
• People Search API
• CRM Enrichment API
• Similar Companies API
• Reverse Email Lookup API
• and 2 more listed below

Insightly lists

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• and 2 more listed below

CompanyEnrich Key Features

• Company Enrichment API
• Company Search API
• People Search API
• CRM Enrichment API
• Similar Companies API
• Reverse Email Lookup API
• Company Funding API
• Jobs API

Insightly Key Features

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by CompanyEnrich

• Company Enrichment API
• Company Search API
• People Search API
• CRM Enrichment API
• Similar Companies API
• Reverse Email Lookup API
• Company Funding API
• Jobs API

Listed only by Insightly

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Integration Ecosystem

CompanyEnrich Integrations

CompanyEnrich connects with: Clay, Cargo, Databar, n8n, Intercom, HubSpot.

Insightly Integrations

Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Integrations listed only by CompanyEnrich: Clay, Cargo, Databar, n8n, Intercom, HubSpot.

Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Use Case Recommendations

Best Fit for CompanyEnrich

• Budget-conscious teams looking for an affordable data enrichment tool
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation
• Sales teams researching target accounts

Best Fit for Insightly

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

CompanyEnrich serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. Insightly offers a more accessible entry point at $29/mo, while CompanyEnrich starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit CompanyEnrich and Insightly for current information.