CompanyEnrich vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare CompanyEnrich (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
CompanyEnrich and Keap solve different problems: CompanyEnrich is a data enrichment API for B2B lead data and contact enrichment starting at $49/mo, while Keap is a CRM platform for customer relationship management and sales pipeline tracking starting at $299/mo. Teams often use both together rather than choosing one over the other.
Key takeaways
- CompanyEnrich's Starter plan costs $49/mo for 5,000 credits per month, while its Scale plan costs $549/mo for 500,000 credits per month.
- Keap is sold as a single plan priced at $299/mo, starting at 1,500 contacts and 2 users.
- CompanyEnrich offers 3 pricing tiers while Keap offers only 1 pricing tier.
- Each vendor lists 8 features and 6 integrations on its own pages.
- CompanyEnrich integrates with Clay, Cargo, Databar, n8n, Intercom, and HubSpot, while Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
Reviewed and updated September 5, 2026
CompanyEnrich vs Keap: Data Enrichment Tool vs CRM Platform Comparison
CompanyEnrich is a data enrichment tool; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
CompanyEnrich is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, CompanyEnrich lists company enrichment api and company search api, and Keap lists contact management and contact segmentation (tags).
CompanyEnrich offers a lower entry point at $49/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, CompanyEnrich is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
CompanyEnrich is Real-time B2B company and people data delivered as an API for platforms, AI agents and sales teams. Covers company enrichment, search, funding, hiring and headcount signals.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Starter
Keap
CompanyEnrich Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Starter | $49/mo | 5,000 credits / month |
| Pro | $149/mo | 50,000 credits / month |
| Scale | $549/mo | 500,000 credits / month |
Source: CompanyEnrich Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
CompanyEnrich is more affordable at the entry level ($49/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
CompanyEnrich offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
CompanyEnrich Key Features
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- Company Funding API
- Jobs API
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by CompanyEnrich
- Company Enrichment API
- Company Search API
- People Search API
- CRM Enrichment API
- Similar Companies API
- Reverse Email Lookup API
- Company Funding API
- Jobs API
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
CompanyEnrich Integrations
CompanyEnrich connects with: Clay, Cargo, Databar, n8n, Intercom, HubSpot.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by CompanyEnrich: Clay, Cargo, Databar, n8n, Intercom, HubSpot.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for CompanyEnrich
- Budget-conscious teams looking for an affordable data enrichment tool
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | CompanyEnrich | Keap |
|---|---|---|
| Starting Price | $49/mo | $299/mo |
| Top Tier Price | $549/mo | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 6 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
CompanyEnrich serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. CompanyEnrich offers a more accessible entry point at $49/mo, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit CompanyEnrich and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between CompanyEnrich and Keap?
- CompanyEnrich is a data enrichment tool focused on B2B lead data and contact enrichment through APIs, while Keap is a CRM platform focused on customer relationship management and sales pipeline tracking. They serve different parts of a sales workflow, so many teams use both rather than picking one.
- Which is cheaper, CompanyEnrich or Keap?
- CompanyEnrich has a lower entry price at $49/mo compared to Keap's $299/mo. CompanyEnrich also offers 3 pricing tiers, up to $549/mo for its Scale plan, while Keap is sold as a single $299/mo plan starting at 1,500 contacts and 2 users.
- Can I use CompanyEnrich and Keap together?
- Yes, the article notes that many teams run one of each because CompanyEnrich handles finding accurate contact data for target accounts while Keap handles organizing contacts, tracking deals, and forecasting revenue. They address different stages of the same workflow rather than competing directly.
- What features does CompanyEnrich offer that Keap doesn't?
- CompanyEnrich lists Company Enrichment API, Company Search API, People Search API, CRM Enrichment API, Similar Companies API, Reverse Email Lookup API, Company Funding API, and Jobs API. None of these appear on Keap's own feature list.
- Who is Keap best suited for?
- Keap is best suited for mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets. It also fits sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams needing scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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