ContactOut vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare ContactOut (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
ContactOut is a data enrichment tool for B2B lead data and contact enrichment, while Keap is a CRM platform for customer relationship management and sales pipeline tracking. ContactOut starts free with paid tiers at $49/mo and $99/mo, while Keap is a single $299/mo plan starting at 1,500 contacts and 2 users. Many teams use both.
Key takeaways
- ContactOut offers a free plan with 5 emails, 5 phones, and 5 exports per day, plus paid tiers at $49/mo and $99/mo.
- Keap is sold as one plan priced at $299/mo, starting at 1,500 contacts and 2 users.
- ContactOut lists 9 features including data enrichment, an AI email writer, and a LinkedIn browser extension, while Keap lists 8 including contact management, sales pipeline, and quotes.
- ContactOut integrates with 8 tools including Salesforce, HubSpot, Greenhouse, Lever, and Bullhorn, while Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Both ContactOut and Keap share integrations with Zapier, Gmail, and Outlook.
Reviewed and updated September 5, 2026
ContactOut vs Keap: Data Enrichment Tool vs CRM Platform Comparison
ContactOut is a data enrichment tool; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
ContactOut is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, ContactOut lists one user per company limit on free, email and email + phone plans and browser extension for linkedin, and Keap lists contact management and contact segmentation (tags).
ContactOut offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, ContactOut is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
ContactOut is Email and phone finder with a LinkedIn-focused browser extension, AI-powered email campaigns, and a 700M+ profile bulk license on the Team plan.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Keap
ContactOut Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 5 emails, 5 phones and 5 exports per day | 5 emails / day |
| $49/mo | 300 exports / month | Unlimited emails | |
| Email + Phone | $99/mo | 600 exports / month | Unlimited emails and unlimited phones |
| Team / API | Contact Sales | Bulk license, 700M+ profiles | Contact us |
Source: ContactOut Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
ContactOut is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
ContactOut offers 4 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
ContactOut includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- One user per company limit on Free, Email and Email + Phone plans
- Browser extension for LinkedIn
- Email campaigns
- AI email writer
- Data enrichment
- List builder
- and 3 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
ContactOut Key Features
- One user per company limit on Free, Email and Email + Phone plans
- Browser extension for LinkedIn
- Email campaigns
- AI email writer
- Data enrichment
- List builder
- Search portal
- Bulk license (700M+ profiles on Team)
- CSV export
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by ContactOut
- One user per company limit on Free, Email and Email + Phone plans
- Browser extension for LinkedIn
- Email campaigns
- AI email writer
- Data enrichment
- List builder
- Search portal
- Bulk license (700M+ profiles on Team)
- CSV export
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
ContactOut Integrations
ContactOut connects with: Salesforce, HubSpot, Greenhouse, Lever, Bullhorn, Zapier, Gmail, Outlook.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier, Gmail, Outlook.
Integrations listed only by ContactOut: Salesforce, HubSpot, Greenhouse, Lever, Bullhorn.
Integrations listed only by Keap: PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for ContactOut
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | ContactOut | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 8 | 6 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
ContactOut serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. ContactOut offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit ContactOut and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between ContactOut and Keap?
- ContactOut is a data enrichment tool built for finding B2B lead data and contact details, while Keap is a CRM platform built for customer relationship management and sales pipeline tracking. They serve different parts of the sales workflow, and many teams run both together rather than choosing one over the other.
- Which is cheaper, ContactOut or Keap?
- ContactOut is cheaper at the entry level, starting free compared to Keap's $299/mo plan. ContactOut also offers four pricing tiers (Free, $49/mo, $99/mo, and Contact Sales for Team/API), while Keap has just one plan priced by contact count, starting at 1,500 contacts and 2 users.
- Does ContactOut integrate with Salesforce or HubSpot?
- Yes, ContactOut lists integrations with Salesforce and HubSpot, along with Greenhouse, Lever, Bullhorn, Zapier, Gmail, and Outlook. Keap does not list Salesforce or HubSpot among its integrations, which include Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Can I use ContactOut and Keap together?
- Yes, the article notes that many teams run one of each since ContactOut handles contact enrichment while Keap handles CRM and pipeline tracking. Both tools also share integrations with Zapier, Gmail, and Outlook, which can help connect the two in a combined workflow.
- Who should choose Keap over ContactOut?
- Keap fits mid-market to enterprise teams with established CRM budgets, sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management. It is priced as a single $299/mo plan rather than tiered by feature.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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