Tool Comparisons

    ContactOut vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison

    Compare ContactOut (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    September 4, 20266 min read
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    The short answer

    Compare ContactOut (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Reviewed and updated September 4, 2026

    ContactOut vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison

    Sales teams building an outbound stack often weigh ContactOut, a data enrichment tool for B2B lead data and contact enrichment, against Maximizer, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

    The Quick Answer

    ContactOut is a data enrichment tool for B2B lead data and contact enrichment; Maximizer is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, ContactOut lists one user per company limit on free, email and email + phone plans and browser extension for linkedin, and Maximizer lists contact management and tasks and reminders.

    ContactOut offers a lower entry point at $0/mo compared to Maximizer at $65/mo.

    If your priority is finding accurate contact data for target accounts, ContactOut is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Maximizer. Many teams run one of each.

    Understanding the Core Difference

    ContactOut is Email and phone finder with a LinkedIn-focused browser extension, AI-powered email campaigns, and a 700M+ profile bulk license on the Team plan.

    Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    FreeContactOut entry plan

    Free

    $65/moMaximizer entry plan

    Core

    Entry pricing for ContactOut and Maximizer, as published on each vendor's own pricing page.

    ContactOut Pricing (as of September 2026)

    PlanPriceContactsEmails
    FreeFree5 emails, 5 phones and 5 exports per day5 emails / day
    Email$49/mo300 exports / monthUnlimited emails
    Email + Phone$99/mo600 exports / monthUnlimited emails and unlimited phones
    Team / APIContact SalesBulk license, 700M+ profilesContact us

    Source: ContactOut Pricing

    Maximizer Pricing (as of September 2026)

    PlanPrice
    Core$65/mo
    Business$79/mo
    Business +$89/mo
    EnterpriseContact Sales
    On-PremiseContact Sales

    Source: Maximizer Pricing

    Pricing Analysis

    ContactOut is more affordable at the entry level ($0/mo vs $65/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.

    Maximizer offers 5 pricing tiers compared to ContactOut's 4, giving you more granularity as you scale.

    ContactOut includes a free tier, letting you test the platform before committing financially.

    Features Breakdown

    ContactOut lists
    • One user per company limit on Free, Email and Email + Phone plans
    • Browser extension for LinkedIn
    • Email campaigns
    • AI email writer
    • Data enrichment
    • List builder
    • and 3 more listed below
    Maximizer lists
    • Contact management
    • Tasks and reminders
    • Interaction tracking
    • Mobile app
    • Work directly from Outlook
    • Opportunity management on Kanban boards
    • and 6 more listed below
    What ContactOut and Maximizer each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    ContactOut Key Features

    • One user per company limit on Free, Email and Email + Phone plans
    • Browser extension for LinkedIn
    • Email campaigns
    • AI email writer
    • Data enrichment
    • List builder
    • Search portal
    • Bulk license (700M+ profiles on Team)
    • CSV export

    Maximizer Key Features

    • Contact management
    • Tasks and reminders
    • Interaction tracking
    • Mobile app
    • Work directly from Outlook
    • Opportunity management on Kanban boards
    • Sales pipeline and funnel visualization
    • Custom dashboards
    • Real-time reporting and analytics
    • AI-powered insights
    • Workflow automation
    • Deal coaching

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by ContactOut

    • One user per company limit on Free, Email and Email + Phone plans
    • Browser extension for LinkedIn
    • Email campaigns
    • AI email writer
    • Data enrichment
    • List builder
    • Search portal
    • Bulk license (700M+ profiles on Team)
    • CSV export

    Listed only by Maximizer

    • Contact management
    • Tasks and reminders
    • Interaction tracking
    • Mobile app
    • Work directly from Outlook
    • Opportunity management on Kanban boards
    • Sales pipeline and funnel visualization
    • Custom dashboards
    • Real-time reporting and analytics
    • AI-powered insights
    • Workflow automation
    • Deal coaching

    Integration Ecosystem

    ContactOut Integrations

    ContactOut connects with: Salesforce, HubSpot, Greenhouse, Lever, Bullhorn, Zapier, Gmail, Outlook.

    Maximizer Integrations

    Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.

    Shared Integrations

    Both tools integrate with: Zapier.

    Integrations listed only by ContactOut: Salesforce, HubSpot, Greenhouse, Lever, Bullhorn, Gmail, Outlook.

    Integrations listed only by Maximizer: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.

    Use Case Recommendations

    Best Fit for ContactOut

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Enterprise buyers who prefer custom pricing and dedicated support

    Best Fit for Maximizer

    • Teams that need a wide feature set (12 capabilities listed)
    • Organizations with complex tech stacks needing broad integration support (15 integrations)
    • Enterprise buyers who prefer custom pricing and dedicated support

    Feature Comparison Summary

    FeatureContactOutMaximizer
    Starting PriceFree$65/mo
    Top Tier PriceContact SalesContact Sales
    Total Features Listed912
    Integrations815
    Founded2015N/A

    Getting Started Checklist

    1. Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
    2. Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    ContactOut serves the B2B lead data and contact enrichment side of an outbound stack and Maximizer the customer relationship management and sales pipeline tracking side. ContactOut offers a more accessible entry point, while Maximizer starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit ContactOut and Maximizer for current information.

    ContactOutMaximizerData Enrichment ToolCRM PlatformComparisondata-enrichmentcrm
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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