ContactOut vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare ContactOut (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
ContactOut is a data enrichment tool for B2B lead data and contact enrichment, with a free tier and paid plans at $49/mo and $99/mo. Maximizer is a CRM platform for customer relationship management and sales pipeline tracking, starting at $65/mo. They serve different parts of the sales workflow, so many teams use both rather than choosing one.
Key takeaways
- ContactOut's entry plan is free, while Maximizer's entry plan, Core, costs $65/mo.
- ContactOut offers 4 pricing tiers, Free, Email at $49/mo, Email + Phone at $99/mo, and Team/API, while Maximizer offers 5 tiers, Core, Business, Business+, Enterprise, and On-Premise.
- ContactOut's Team plan includes a bulk license covering 700M+ profiles.
- Maximizer is made in Canada and offers both cloud and on-premise deployment, plus a separate financial services edition for wealth, insurance, and advisory teams.
- ContactOut and Maximizer share only one listed integration, Zapier, based on each vendor's own published integration list.
Reviewed and updated September 4, 2026
ContactOut vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh ContactOut, a data enrichment tool for B2B lead data and contact enrichment, against Maximizer, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
ContactOut is a data enrichment tool for B2B lead data and contact enrichment; Maximizer is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, ContactOut lists one user per company limit on free, email and email + phone plans and browser extension for linkedin, and Maximizer lists contact management and tasks and reminders.
ContactOut offers a lower entry point at $0/mo compared to Maximizer at $65/mo.
If your priority is finding accurate contact data for target accounts, ContactOut is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Maximizer. Many teams run one of each.
Understanding the Core Difference
ContactOut is Email and phone finder with a LinkedIn-focused browser extension, AI-powered email campaigns, and a 700M+ profile bulk license on the Team plan.
Maximizer is Maximizer is a customizable CRM with AI-powered insights, sold in an all-industries edition and a financial services edition for wealth, insurance and financial advisory teams. It is made in Canada and offers cloud and on-premise deployment.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Core
ContactOut Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 5 emails, 5 phones and 5 exports per day | 5 emails / day |
| $49/mo | 300 exports / month | Unlimited emails | |
| Email + Phone | $99/mo | 600 exports / month | Unlimited emails and unlimited phones |
| Team / API | Contact Sales | Bulk license, 700M+ profiles | Contact us |
Source: ContactOut Pricing
Maximizer Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Core | $65/mo |
| Business | $79/mo |
| Business + | $89/mo |
| Enterprise | Contact Sales |
| On-Premise | Contact Sales |
Source: Maximizer Pricing
Pricing Analysis
ContactOut is more affordable at the entry level ($0/mo vs $65/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Maximizer offers 5 pricing tiers compared to ContactOut's 4, giving you more granularity as you scale.
ContactOut includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- One user per company limit on Free, Email and Email + Phone plans
- Browser extension for LinkedIn
- Email campaigns
- AI email writer
- Data enrichment
- List builder
- and 3 more listed below
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- and 6 more listed below
ContactOut Key Features
- One user per company limit on Free, Email and Email + Phone plans
- Browser extension for LinkedIn
- Email campaigns
- AI email writer
- Data enrichment
- List builder
- Search portal
- Bulk license (700M+ profiles on Team)
- CSV export
Maximizer Key Features
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by ContactOut
- One user per company limit on Free, Email and Email + Phone plans
- Browser extension for LinkedIn
- Email campaigns
- AI email writer
- Data enrichment
- List builder
- Search portal
- Bulk license (700M+ profiles on Team)
- CSV export
Listed only by Maximizer
- Contact management
- Tasks and reminders
- Interaction tracking
- Mobile app
- Work directly from Outlook
- Opportunity management on Kanban boards
- Sales pipeline and funnel visualization
- Custom dashboards
- Real-time reporting and analytics
- AI-powered insights
- Workflow automation
- Deal coaching
Integration Ecosystem
ContactOut Integrations
ContactOut connects with: Salesforce, HubSpot, Greenhouse, Lever, Bullhorn, Zapier, Gmail, Outlook.
Maximizer Integrations
Maximizer connects with: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, Zapier, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by ContactOut: Salesforce, HubSpot, Greenhouse, Lever, Bullhorn, Gmail, Outlook.
Integrations listed only by Maximizer: DocuSign, Mailchimp, Microsoft Outlook, Microsoft Teams, SendGrid, Twilio, BigCommerce, Shopify, WooCommerce, QuickBooks, QuoteWerks, Calendly, Chili Piper, Drift.
Use Case Recommendations
Best Fit for ContactOut
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Maximizer
- Teams that need a wide feature set (12 capabilities listed)
- Organizations with complex tech stacks needing broad integration support (15 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | ContactOut | Maximizer |
|---|---|---|
| Starting Price | Free | $65/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 9 | 12 |
| Integrations | 8 | 15 |
| Founded | 2015 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
ContactOut serves the B2B lead data and contact enrichment side of an outbound stack and Maximizer the customer relationship management and sales pipeline tracking side. ContactOut offers a more accessible entry point, while Maximizer starts at $65/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit ContactOut and Maximizer for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between ContactOut and Maximizer?
- ContactOut is a data enrichment tool built for finding accurate B2B contact data like emails and phone numbers, while Maximizer is a CRM platform built for organizing contacts, tracking deals, and forecasting revenue. They cover different parts of the sales workflow rather than competing directly for the same use case.
- Which is cheaper, ContactOut or Maximizer?
- ContactOut has a lower entry point at $0/mo compared to Maximizer's $65/mo Core plan. ContactOut also offers a free tier that lets you test the platform before paying, while Maximizer's cheapest paid tier starts at $65/mo with higher tiers at $79/mo and $89/mo.
- Can I use ContactOut and Maximizer together?
- Yes, the article notes that many teams run one of each since they solve different problems. ContactOut handles finding and enriching contact data, while Maximizer handles organizing those contacts, tracking deals, and pipeline management once they're in your CRM.
- Does Maximizer offer on-premise deployment?
- Yes, Maximizer offers both cloud and on-premise deployment options. It also has a dedicated On-Premise pricing tier separate from its Core, Business, Business+, and Enterprise cloud plans, and the platform is made in Canada.
- What integrations does ContactOut support?
- ContactOut connects with Salesforce, HubSpot, Greenhouse, Lever, Bullhorn, Zapier, Gmail, and Outlook. Of these, only Zapier is also listed as an integration on Maximizer's own integrations page, so the two tools' integration ecosystems mostly do not overlap.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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