Copper vs Datagma: CRM Platform vs Data Enrichment Tool Comparison
Compare Copper (CRM platform) and Datagma (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Copper is a CRM platform for customer relationship management and sales pipeline tracking, priced from $29/mo. Datagma is a data enrichment tool for B2B lead data and contact enrichment, offering a free tier. Copper suits teams tracking deals and forecasting revenue, while Datagma suits teams needing verified emails and phone numbers, and many teams use both.
Key takeaways
- Copper's pricing starts at $29/mo for the Basic plan, rising to $69/mo for Professional and $134/mo for Business.
- Datagma offers a free plan with 3 phones per month and 90 to 100 emails per month, then paid tiers at $49/mo, $99/mo, and $249/mo.
- Datagma includes 10 seats, API access, and a shared credit pool on every plan.
- Copper integrates with Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk.
- Datagma integrates with Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq.
Reviewed and updated September 5, 2026
Copper vs Datagma: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Copper, a CRM platform for customer relationship management and sales pipeline tracking, against Datagma, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Copper is a CRM platform for customer relationship management and sales pipeline tracking; Datagma is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, and Datagma lists phone finder and email finder.
Datagma offers a lower entry point at $0/mo compared to Copper at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Copper is the one built for it; for finding accurate contact data for target accounts, that is Datagma. Many teams run one of each.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
Pricing Analysis
Datagma offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Datagma offers 5 pricing tiers compared to Copper's 3, giving you more granularity as you scale.
Datagma includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Copper | Datagma |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $134/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 8 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper serves the customer relationship management and sales pipeline tracking side of an outbound stack and Datagma the B2B lead data and contact enrichment side. Datagma offers a more accessible entry point, while Copper starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and Datagma for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Copper and Datagma?
- Copper is a CRM platform built for customer relationship management and sales pipeline tracking, with deep Google Workspace integration. Datagma is a data enrichment tool focused on finding verified B2B contact data, including phone numbers and emails. They serve different parts of the sales workflow, so many teams use both together.
- Which is cheaper, Copper or Datagma?
- Datagma is cheaper at the entry level, offering a free plan compared to Copper's $29/mo Basic plan. Datagma's paid tiers run $49/mo, $99/mo, and $249/mo, while Copper's top plans are $69/mo for Professional and $134/mo for Business.
- Does Copper offer contact enrichment features?
- Yes, Copper lists contact enrichment as one of its features alongside visual pipeline management, task automation, and bulk email templates. However, Datagma is built specifically as a real-time data enrichment tool, returning verified emails and direct mobile numbers, which is its core focus.
- What integrations does Datagma support?
- Datagma connects with Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq. This differs from Copper's integration list, which centers on Google Workspace tools like Gmail, Google Calendar, and Google Drive, plus Slack, Zapier, Mailchimp, and Zendesk.
- Should I use Copper and Datagma together?
- Many teams do run both, since Copper handles pipeline tracking and deal management while Datagma supplies accurate contact data for target accounts. If the priority is organizing contacts and forecasting revenue, Copper fits that need, while Datagma fits the need for finding verified emails and phone numbers.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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