Copper vs FindThatLead: CRM Platform vs Data Enrichment Tool Comparison
Compare Copper (CRM platform) and FindThatLead (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Copper is a CRM platform built for Google Workspace users, offering pipeline tracking and native Gmail integration starting at $29 per month. FindThatLead is a data enrichment tool that finds and verifies email addresses, starting free, with paid plans at $49 and $99 per month. Teams often use both together.
Key takeaways
- Copper's Basic plan starts at $29/mo, with Professional at $69/mo and Business at $134/mo.
- FindThatLead offers a free trial with 50 email credits, a Starter plan at $49/mo with 2000 email credits, and an Ultimate plan at $99/mo with unlimited credits subject to a fair use policy.
- Copper integrates with 8 tools including Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk.
- FindThatLead integrates with Salesforce, Pipedrive, HubSpot, and Zapier, with Zapier being the only integration shared with Copper.
- FindThatLead includes an internal CRM and CRM integrations alongside its email finder, email verifier, and prospecting tools.
Reviewed and updated September 2, 2026
Copper vs FindThatLead: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Copper, a CRM platform for customer relationship management and sales pipeline tracking, against FindThatLead, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Copper is a CRM platform for customer relationship management and sales pipeline tracking; FindThatLead is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, and FindThatLead lists email finder and email verifier.
FindThatLead offers a lower entry point at $0/mo compared to Copper at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Copper is the one built for it; for finding accurate contact data for target accounts, that is FindThatLead. Many teams run one of each.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free Trial
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Pricing Analysis
FindThatLead offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
FindThatLead includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Mailchimp, Zendesk.
Integrations listed only by FindThatLead: Salesforce, Pipedrive, HubSpot.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Copper | FindThatLead |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $134/mo | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 4 |
| Founded | 2013 | 2014 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper serves the customer relationship management and sales pipeline tracking side of an outbound stack and FindThatLead the B2B lead data and contact enrichment side. FindThatLead offers a more accessible entry point, while Copper starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and FindThatLead for current information.
Frequently asked questions.
Frequently asked questions- Which is cheaper, Copper or FindThatLead?
- FindThatLead offers a free trial tier with 50 email credits at $0/mo, while Copper's cheapest plan is $29/mo. FindThatLead's paid plans start at $49/mo for 2000 email credits, rising to $99/mo for unlimited credits subject to a fair use policy.
- What is the main difference between Copper and FindThatLead?
- Copper is a CRM platform for tracking sales pipelines and customer relationships, while FindThatLead is a data enrichment tool for finding and verifying B2B email addresses. Copper focuses on organizing contacts and deals, whereas FindThatLead focuses on building prospect lists and verifying contact data.
- Do Copper and FindThatLead integrate with each other?
- The article does not list Copper and FindThatLead integrating directly with each other. Both platforms integrate with Zapier, which is their only shared integration, so teams could potentially connect the two tools through a Zapier workflow.
- Can I use Copper and FindThatLead together?
- Yes, many teams run one of each since they cover different parts of the sales workflow. Copper handles pipeline tracking and contact organization, while FindThatLead handles finding and verifying B2B contact data before it enters the CRM.
- What features does FindThatLead offer besides email finding?
- FindThatLead lists an Email Verifier, a Prospector for automatic prospecting, an Email Sender, Bulk Processing, a Local Business lead generation tool, an internal CRM, and CRM integrations. It also includes a Chrome extension for finding and verifying email addresses.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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