Copper vs Kaspr: CRM Platform vs Data Enrichment Tool Comparison
Compare Copper (CRM platform) and Kaspr (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Copper is a CRM platform priced from $29/mo, built for Google Workspace users with pipeline tracking and automatic Gmail contact capture. Kaspr is a data enrichment tool starting at $0/mo, offering a LinkedIn Chrome extension for phone and email data plus bulk enrichment and CRM sync. Teams needing pipeline management should pick Copper; teams needing contact data should pick Kaspr.
Key takeaways
- Copper's Basic plan costs $29/mo while Kaspr's Free plan costs $0/mo.
- Kaspr offers 4 pricing tiers (Free, Starter, Business, Enterprise) compared to Copper's 3 tiers (Basic, Professional, Business).
- Copper integrates with 8 tools including Google Workspace, Gmail, Google Calendar, and Slack, while Kaspr integrates with 9 tools including HubSpot, Salesforce, and Pipedrive.
- Zapier is the only integration that both Copper and Kaspr share.
- Kaspr's Free plan includes 15 B2B email credits, 5 phone credits, and 5 direct email credits per month.
Reviewed and updated September 2, 2026
Copper vs Kaspr: CRM Platform vs Data Enrichment Tool Comparison
Copper (CRM platform) and Kaspr (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Copper is a CRM platform for customer relationship management and sales pipeline tracking; Kaspr is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, and Kaspr lists kaspr chrome extension and lead management.
Kaspr offers a lower entry point at $0/mo compared to Copper at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Copper is the one built for it; for finding accurate contact data for target accounts, that is Kaspr. Many teams run one of each.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
Kaspr is B2B contact data tool with a LinkedIn Chrome extension for phone numbers and email addresses, lead management, bulk enrichment and CRM sync.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
Kaspr Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 15 B2B email credits, 5 Phone credits and 5 Direct email credits per month |
| Starter | $65/mo | Unlimited B2B email credits, 100 Phone credits and 5 Direct email credits per month |
| Business | $99/mo | Unlimited B2B email credits, 200 Phone credits and 200 Direct email credits per month |
| Enterprise | Contact Sales | Unlimited B2B email credits and unlimited Phone credits |
Source: Kaspr Pricing
Pricing Analysis
Kaspr offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Kaspr offers 4 pricing tiers compared to Copper's 3, giving you more granularity as you scale.
Kaspr includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- and 2 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Kaspr Key Features
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by Kaspr
- Kaspr Chrome Extension
- Lead Management
- Enrichment Automations
- CSV Enrichment
- Kaspr on Sales Navigator
- Shared credits
- Kaspr on LinkedIn Recruiter Lite
- Team Usage Reports
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Kaspr Integrations
Kaspr connects with: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Zapier, Ringover, Aircall.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Mailchimp, Zendesk.
Integrations listed only by Kaspr: HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Ringover, Aircall.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Kaspr
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Copper | Kaspr |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $134/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 9 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper serves the customer relationship management and sales pipeline tracking side of an outbound stack and Kaspr the B2B lead data and contact enrichment side. Kaspr offers a more accessible entry point, while Copper starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and Kaspr for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Copper and Kaspr?
- Copper is a CRM platform for customer relationship management and sales pipeline tracking, while Kaspr is a data enrichment tool for finding B2B lead data and contact information. Copper focuses on organizing contacts and forecasting revenue, while Kaspr focuses on finding accurate contact data for target accounts.
- Which is cheaper, Copper or Kaspr?
- Kaspr has the lower entry point, starting at $0/mo on its Free plan, compared to Copper's Basic plan at $29/mo. Kaspr also offers 4 pricing tiers versus Copper's 3, giving more granularity, and Kaspr's free tier lets teams evaluate the platform before paying anything.
- Do Copper and Kaspr integrate with the same tools?
- Zapier is the only integration listed by both Copper and Kaspr. Copper otherwise connects with Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Mailchimp, and Zendesk, while Kaspr connects with HubSpot, Salesforce, Pipedrive, Zoho CRM, Brevo, Lemlist, Ringover, and Aircall.
- Can I use Copper and Kaspr together?
- Yes, the article notes that many teams run one of each since Copper and Kaspr are not substitutes for every job. Copper handles pipeline tracking and contact organization, while Kaspr handles finding and enriching contact data, so the two tools can complement each other in an outbound stack.
- What does Kaspr's free plan include?
- Kaspr's Free plan includes 15 B2B email credits, 5 phone credits, and 5 direct email credits per month, at no cost. Paid tiers such as Starter at $65/mo and Business at $99/mo unlock unlimited B2B email credits and higher phone and direct email credit limits.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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