Copper vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Compare Copper (CRM platform) and Scrupp (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Copper is a CRM platform built for Google Workspace users, starting at $29/mo, that tracks deals and manages sales pipelines. Scrupp is a data enrichment tool starting free, with a $29/mo tier for 1,000 credits, that scrapes and enriches LinkedIn, Sales Navigator, and Apollo leads with verified emails and phone numbers. Many teams run both together.
Key takeaways
- Copper's Basic plan costs $29/mo, Professional costs $69/mo, and Business costs $134/mo.
- Scrupp has a free tier with 100 credits, plus a $29/mo Subscription plan offering 1,000 credits per month.
- Copper lists 8 features including native Google Workspace integration and automatic contact capture from Gmail, while Scrupp lists 8 features including Sales Navigator export and REST API access.
- Copper integrates with Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk, while Scrupp integrates with Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, and Airtable.
- Slack is the only integration both Copper and Scrupp share.
Reviewed and updated September 4, 2026
Copper vs Scrupp: CRM Platform vs Data Enrichment Tool Comparison
Copper (CRM platform) and Scrupp (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Copper is a CRM platform for customer relationship management and sales pipeline tracking; Scrupp is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, and Scrupp lists sales navigator export and linkedin export.
Scrupp offers a lower entry point at $0/mo compared to Copper at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Copper is the one built for it; for finding accurate contact data for target accounts, that is Scrupp. Many teams run one of each.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
Scrupp is Cloud-based LinkedIn, Sales Navigator and Apollo scraper that exports leads and enriches them with verified emails, phone numbers and company data. Credits are charged only when a contact detail is found.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
Scrupp Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 100 credits |
| Subscription | $29/mo | 1,000 credits / month |
| One-time credit pack | Usage-based | 1,000 credits |
Source: Scrupp Pricing
Pricing Analysis
Scrupp offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Scrupp includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- and 2 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Scrupp Key Features
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by Scrupp
- Sales Navigator export
- LinkedIn export
- Apollo export
- Google Maps & local business scraping
- Verified email enrichment
- Direct phone enrichment
- CSV file enrichment
- REST API access
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Scrupp Integrations
Scrupp connects with: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, Airtable.
Shared Integrations
Both tools integrate with: Slack.
Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Zapier, Mailchimp, Zendesk.
Integrations listed only by Scrupp: Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Airtable.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Scrupp
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | Copper | Scrupp |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $134/mo | Usage-based |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 8 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper serves the customer relationship management and sales pipeline tracking side of an outbound stack and Scrupp the B2B lead data and contact enrichment side. Scrupp offers a more accessible entry point, while Copper starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and Scrupp for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Copper and Scrupp?
- Copper is a CRM platform for customer relationship management and sales pipeline tracking, while Scrupp is a data enrichment tool for B2B lead data and contact enrichment. Copper focuses on organizing contacts and forecasting revenue, while Scrupp focuses on finding accurate contact data for target accounts.
- Which is cheaper, Copper or Scrupp?
- Scrupp is cheaper at the entry level, offering a free tier with 100 credits, compared to Copper's Basic plan at $29/mo. Scrupp's paid Subscription plan matches Copper's Basic price at $29/mo but provides 1,000 credits per month instead of CRM functionality.
- Can Copper and Scrupp be used together?
- Yes, the article notes that many teams run one of each tool in their outbound stack. Copper handles pipeline tracking and customer relationship management, while Scrupp handles finding and enriching contact data, so they serve complementary rather than overlapping purposes.
- What integrations does Copper offer compared to Scrupp?
- Copper connects with Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk. Scrupp connects with Google Sheets, HubSpot, Salesforce, Clay, Notion, Pipedrive, Slack, and Airtable. The only integration both tools share is Slack.
- Who is Scrupp best suited for?
- Scrupp is best suited for budget-conscious teams wanting an affordable data enrichment tool, teams that want to start free and scale up, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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