Copper vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison

Copper vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison

Sales teams building an outbound stack often weigh Copper, a CRM platform for customer relationship management and sales pipeline tracking, against TheirStack, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

Copper is a CRM platform for customer relationship management and sales pipeline tracking; TheirStack is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, and TheirStack lists job search and company search.

TheirStack offers a lower entry point at $0/mo compared to Copper at $29/mo.

If your priority is organizing contacts, tracking deals, and forecasting revenue, Copper is the one built for it; for finding accurate contact data for target accounts, that is TheirStack. Many teams run one of each.

Understanding the Core Difference

Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.

TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$29/moCopper entry plan

Basic

FreeTheirStack entry plan

Free

Copper Pricing (as of September 2026)

Source: Copper Pricing

TheirStack Pricing (as of September 2026)

Source: TheirStack Pricing

Pricing Analysis

TheirStack offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.

TheirStack offers 4 pricing tiers compared to Copper's 3, giving you more granularity as you scale.

TheirStack includes a free tier, which is helpful for evaluating the platform without upfront cost.

Features Breakdown

Copper lists

• Native Google Workspace integration
• Automatic contact and activity capture from Gmail
• Visual pipeline management
• Task automation and workflow builder
• Contact enrichment
• Bulk email and email templates
• and 2 more listed below

TheirStack lists

• Job search
• Company search
• Company lookup
• Enrichment
• Exports
• Email alerts
• and 2 more listed below

Copper Key Features

• Native Google Workspace integration
• Automatic contact and activity capture from Gmail
• Visual pipeline management
• Task automation and workflow builder
• Contact enrichment
• Bulk email and email templates
• Custom reporting and dashboards
• Project management and collaboration

TheirStack Key Features

• Job search
• Company search
• Company lookup
• Enrichment
• Exports
• Email alerts
• Webhooks
• MCP server

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Copper

• Native Google Workspace integration
• Automatic contact and activity capture from Gmail
• Visual pipeline management
• Task automation and workflow builder
• Contact enrichment
• Bulk email and email templates
• Custom reporting and dashboards
• Project management and collaboration

Listed only by TheirStack

• Job search
• Company search
• Company lookup
• Enrichment
• Exports
• Email alerts
• Webhooks
• MCP server

Integration Ecosystem

Copper Integrations

Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.

TheirStack Integrations

TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.

Shared Integrations

Both tools integrate with: Zapier.

Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Mailchimp, Zendesk.

Integrations listed only by TheirStack: Clay, LinkedIn Audiences, Make, N8N.

Use Case Recommendations

Best Fit for Copper

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (8 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Best Fit for TheirStack

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Enterprise buyers who prefer custom pricing and dedicated support

Feature Comparison Summary

Getting Started Checklist

1. Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
2. Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Copper serves the customer relationship management and sales pipeline tracking side of an outbound stack and TheirStack the B2B lead data and contact enrichment side. TheirStack offers a more accessible entry point, while Copper starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Copper and TheirStack for current information.