Copper vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Compare Copper (CRM platform) and TheirStack (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Copper is a CRM platform for customer relationship management and sales pipeline tracking, priced from $29/mo, while TheirStack is a data enrichment tool for B2B lead data and contact enrichment, starting free. Teams needing deal tracking and forecasting fit Copper; teams needing accurate contact data for target accounts fit TheirStack. Many teams use both.
Key takeaways
- Copper's entry plan is $29/mo, while TheirStack's entry plan is free.
- Copper offers three pricing tiers: Basic, Professional, and Business, priced at $29/mo, $69/mo, and $134/mo.
- TheirStack offers four pricing tiers: Free, App, API Webhooks and MCP at $49/mo, and Datasets which is Contact Sales.
- Copper integrates with eight tools including Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk.
- TheirStack integrates with five tools including Clay, LinkedIn Audiences, Make, N8N, and Zapier, with Zapier being the only integration shared with Copper.
Reviewed and updated September 4, 2026
Copper vs TheirStack: CRM Platform vs Data Enrichment Tool Comparison
Sales teams building an outbound stack often weigh Copper, a CRM platform for customer relationship management and sales pipeline tracking, against TheirStack, a data enrichment tool for B2B lead data and contact enrichment. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Copper is a CRM platform for customer relationship management and sales pipeline tracking; TheirStack is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, and TheirStack lists job search and company search.
TheirStack offers a lower entry point at $0/mo compared to Copper at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Copper is the one built for it; for finding accurate contact data for target accounts, that is TheirStack. Many teams run one of each.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
TheirStack is Job posting and technographics database for sales teams. Finds companies by the technologies they use and the roles they are hiring for, and enriches a company list with technographics and buying intent.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
TheirStack Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 50 company credits and 200 API credits per month |
| App | Usage-based | Company credit packs from 1,000 to 200,000 credits |
| API, Webhooks & MCP | $49/mo | 1,500 API credits per month |
| Datasets | Contact Sales | Jobs, Technographics and Buying intents datasets |
Source: TheirStack Pricing
Pricing Analysis
TheirStack offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
TheirStack offers 4 pricing tiers compared to Copper's 3, giving you more granularity as you scale.
TheirStack includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- and 2 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
TheirStack Key Features
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by TheirStack
- Job search
- Company search
- Company lookup
- Enrichment
- Exports
- Email alerts
- Webhooks
- MCP server
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
TheirStack Integrations
TheirStack connects with: Clay, LinkedIn Audiences, Make, N8N, Zapier.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Mailchimp, Zendesk.
Integrations listed only by TheirStack: Clay, LinkedIn Audiences, Make, N8N.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for TheirStack
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Copper | TheirStack |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $134/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 5 |
| Founded | 2013 | 2021 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper serves the customer relationship management and sales pipeline tracking side of an outbound stack and TheirStack the B2B lead data and contact enrichment side. TheirStack offers a more accessible entry point, while Copper starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and TheirStack for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Copper and TheirStack?
- Copper is a CRM platform built for customer relationship management and sales pipeline tracking, with deep Google Workspace integration. TheirStack is a data enrichment tool focused on B2B lead data and contact enrichment, including job search and company search. They serve different parts of the sales workflow rather than competing directly.
- Which is cheaper, Copper or TheirStack?
- TheirStack has the lower entry point, starting free, compared to Copper's $29/mo Basic plan. TheirStack also offers four pricing tiers versus Copper's three, giving more granularity as usage scales, plus a free tier for evaluating the platform before committing budget.
- Can Copper and TheirStack be used together?
- Yes, the article notes that many teams run one of each. Copper handles organizing contacts, tracking deals, and forecasting revenue, while TheirStack handles finding accurate contact data for target accounts, so the two tools can complement each other in an outbound stack.
- What integrations does Copper support that TheirStack does not?
- Copper integrates with Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Mailchimp, and Zendesk, none of which are listed for TheirStack. Zapier is the only integration both tools share.
- Who is TheirStack best suited for?
- TheirStack is best suited for budget-conscious teams looking for an affordable data enrichment tool, teams that want to start free and scale up as needs grow, and enterprise buyers who prefer custom pricing and dedicated support through its Datasets tier.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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