Copper vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Compare Copper (CRM platform) and Wiza (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Copper and Wiza serve different jobs in an outbound stack: Copper is a CRM platform built for Google Workspace users to track pipelines and deals, starting at $29/mo, while Wiza is a data enrichment tool that verifies emails and phone numbers on demand, starting free. Many teams use both together rather than choosing one.
Key takeaways
- Copper's paid plans start at $29/mo for Basic, $69/mo for Professional, and $134/mo for Business.
- Wiza offers a free tier with 20 valid emails and 5 phone numbers, plus paid tiers up to $199/mo for 500 valid emails and 500 phone numbers per month.
- Wiza offers 5 pricing tiers compared to Copper's 3, giving more granularity as teams scale.
- Copper integrates with Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, and Zendesk.
- Wiza integrates with Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, and Clay, with Zapier being the only integration shared with Copper.
Reviewed and updated September 2, 2026
Copper vs Wiza: CRM Platform vs Data Enrichment Tool Comparison
Copper (CRM platform) and Wiza (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Copper is a CRM platform for customer relationship management and sales pipeline tracking; Wiza is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, Copper lists native google workspace integration and automatic contact and activity capture from gmail, and Wiza lists unlimited email reveals and ai research.
Wiza offers a lower entry point at $0/mo compared to Copper at $29/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, Copper is the one built for it; for finding accurate contact data for target accounts, that is Wiza. Many teams run one of each.
Understanding the Core Difference
Copper is A CRM built specifically for Google Workspace users, offering deep integration with Gmail, Google Calendar, and Google Drive. Copper automatically captures and organizes contacts and activities from Google apps, minimizing manual data entry and providing a familiar interface.
Wiza is B2B prospecting tool that verifies emails and phone numbers at the moment they are requested, with LinkedIn and Sales Navigator export and CRM push.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Basic
Free
Copper Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Basic | $29/mo |
| Professional | $69/mo |
| Business | $134/mo |
Source: Copper Pricing
Wiza Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 20 valid emails and 5 phone numbers |
| Starter | $49/mo | 100 valid emails per month and 100 phone numbers per month |
| $99/mo | 500 valid emails per month | |
| Email + Phone | $199/mo | 500 valid emails per month and 500 phone numbers per month |
| Team Plan | Contact Sales | 3+ users, unlimited valid emails and unlimited phone numbers |
Source: Wiza Pricing
Pricing Analysis
Wiza offers the lower entry point ($0/mo vs $29/mo). Teams watching their budget will appreciate the savings, especially when starting out.
Wiza offers 5 pricing tiers compared to Copper's 3, giving you more granularity as you scale.
Wiza includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- and 2 more listed below
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- and 2 more listed below
Copper Key Features
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Wiza Key Features
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Copper
- Native Google Workspace integration
- Automatic contact and activity capture from Gmail
- Visual pipeline management
- Task automation and workflow builder
- Contact enrichment
- Bulk email and email templates
- Custom reporting and dashboards
- Project management and collaboration
Listed only by Wiza
- Unlimited email reveals
- AI Research
- CRM integrations
- Team analytics
- Wiza Prospect
- Advanced fields
- CSV import
- API access
Integration Ecosystem
Copper Integrations
Copper connects with: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Zapier, Mailchimp, Zendesk.
Wiza Integrations
Wiza connects with: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Zapier, Clay.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Copper: Google Workspace, Gmail, Google Calendar, Google Drive, Slack, Mailchimp, Zendesk.
Integrations listed only by Wiza: Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, Clay.
Use Case Recommendations
Best Fit for Copper
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Best Fit for Wiza
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Copper | Wiza |
|---|---|---|
| Starting Price | $29/mo | Free |
| Top Tier Price | $134/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
| Founded | 2013 | N/A |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Copper serves the customer relationship management and sales pipeline tracking side of an outbound stack and Wiza the B2B lead data and contact enrichment side. Wiza offers a more accessible entry point, while Copper starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Copper and Wiza for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Copper and Wiza?
- Copper is a CRM platform for customer relationship management and sales pipeline tracking, while Wiza is a data enrichment tool for finding and verifying B2B contact data like emails and phone numbers. They solve different problems: Copper organizes and tracks deals, Wiza finds accurate contact data for target accounts.
- Which is cheaper, Copper or Wiza?
- Wiza has the lower entry point, with a free plan offering 20 valid emails and 5 phone numbers. Copper's cheapest plan is $29/mo for the Basic tier. Wiza's paid tiers then range from $49/mo to $199/mo, while Copper's go up to $134/mo for the Business plan.
- Can Copper and Wiza be used together?
- Yes, the article notes that many teams run one of each tool since they serve complementary purposes in an outbound stack. Copper handles pipeline tracking and CRM functions, while Wiza handles enriching and verifying contact data, and Wiza's contact data can be pushed into CRMs.
- What integrations does Wiza offer that Copper doesn't?
- Wiza integrates with Salesforce, Outreach, HubSpot, Pipedrive, Zoho CRM, Salesloft, Attio, Gong Engage, and Clay, none of which are listed among Copper's integrations. The only integration both tools share is Zapier.
- Is Copper only useful for Google Workspace users?
- Copper is built specifically for Google Workspace users and offers deep integration with Gmail, Google Calendar, and Google Drive, automatically capturing contacts and activities from Google apps. The article positions this native Google integration as one of Copper's defining features, though it also lists broader CRM features like pipeline management and reporting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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