Crustdata vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Crustdata (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Crustdata is a B2B data enrichment API for company, person, job, and social search with identity resolution, priced usage-based with credit tiers. Keap is a small business CRM combining contact management, marketing and sales automation, and invoicing, priced at $299/mo starting at 1,500 contacts and 2 users. Many teams use both together.
Key takeaways
- Keap's entry plan is priced at $299/mo, starting at 1,500 contacts and 2 users.
- Crustdata's self-serve plan uses credit-based, usage-based pricing, with credits valid for 6 months from the purchase date.
- Crustdata offers 3 pricing tiers, including Enterprise and flat file company and people data, while Keap offers a single plan.
- Crustdata lists 5 integrations, including Claude, Claude Code, Cursor, VS Code, and Slack, while Keap lists 6, including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Both Crustdata and Keap list 8 features each on their own vendor pages, per the article's feature comparison.
Reviewed and updated September 4, 2026
Crustdata vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Crustdata (data enrichment tool) and Keap (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Crustdata is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Crustdata lists real-time hiring, funding, and company event signals and credit-based usage tiers, and Keap lists contact management and contact segmentation (tags).
Keap publishes an entry price of $299/mo; Crustdata uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Crustdata is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Crustdata is B2B data API for company, person, job and social post search, enrichment and identity resolution, also delivered as a monthly refreshed flat file dataset.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Self-serve
Keap
Crustdata Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Self-serve | Usage-based | Credit-based; credits are valid for 6 months from the purchase date |
| Enterprise | Contact Sales | Custom data sets and dedicated support |
| Flat file company & people data | Contact Sales | Monthly refresh of millions of companies and profiles, delivered as CSV or JSON on-demand |
Source: Crustdata Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Crustdata offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Crustdata Key Features
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- Jobs API
- Watcher API
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Crustdata
- Real-time hiring, funding, and company event signals
- Credit-based usage tiers
- Unified from 11+ trusted sources
- Delivered as CSV or JSON on-demand
- Company Enrichment API
- People Search API
- Jobs API
- Watcher API
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Crustdata Integrations
Crustdata connects with: Claude, Claude Code, Cursor, VS Code, Slack.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Crustdata: Claude, Claude Code, Cursor, VS Code, Slack.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Crustdata
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Crustdata | Keap |
|---|---|---|
| Starting Price | Usage-based | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 5 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Crustdata serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Keap publishes an entry price of $299/mo, while Crustdata uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Crustdata and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between Crustdata and Keap?
- Crustdata is a data enrichment tool built for B2B lead data and contact enrichment, delivered via API or monthly refreshed flat files. Keap is a CRM platform for customer relationship management and sales pipeline tracking. They solve different core problems, and the article notes many teams run one of each rather than choosing between them.
- How much does Crustdata cost?
- Crustdata's self-serve plan is priced usage-based on a credit system, and those credits are valid for 6 months from the purchase date. Its Enterprise plan and its flat file company and people data plan, which delivers monthly refreshed CSV or JSON datasets, both require contacting sales rather than a published price.
- How much does Keap cost?
- Keap's entry plan is priced at $299/mo, starting at 1,500 contacts and 2 users. Unlike tools with multiple feature-based tiers, Keap is sold as a single plan priced primarily by contact count.
- Can Crustdata and Keap be used together?
- Yes, the article states that many teams run one of each. Crustdata is positioned as the tool for finding accurate contact data for target accounts, while Keap is positioned for organizing contacts, tracking deals, and forecasting revenue, so pairing them covers enrichment and CRM functions separately.
- What integrations do Crustdata and Keap support?
- Crustdata connects with Claude, Claude Code, Cursor, VS Code, and Slack, totaling 5 listed integrations. Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, totaling 6 listed integrations, which the article ties to organizations needing broader integration support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.