Datagma vs folk: Data Enrichment Tool vs CRM Platform Comparison
Compare Datagma (data enrichment tool) and folk (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Datagma is a data enrichment tool for B2B lead data and contact enrichment, starting free, while folk is a CRM platform for customer relationship management and sales pipeline tracking, starting at $30/mo. Datagma lists phone finder and email finder as key features, folk lists pipeline management and email campaigns. Many teams use both together.
Key takeaways
- Datagma's entry plan is free, while folk's Standard plan costs $30/mo.
- Datagma offers 5 pricing tiers ranging from Free to Enterprise, compared to folk's 3 tiers of $30, $60, and $100 per month.
- Datagma lists 8 integrations including Clay, Lemlist, and Salesforce, while folk lists 10 integrations including Gmail, Outlook, and Zapier.
- Every Datagma plan includes 10 seats, API access, and a shared credit pool.
- Both Datagma and folk list 8 features each on their own pages, with Make being an integration shared by both tools.
Reviewed and updated September 4, 2026
Datagma vs folk: Data Enrichment Tool vs CRM Platform Comparison
Datagma is a data enrichment tool; folk is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Datagma is a data enrichment tool for B2B lead data and contact enrichment; folk is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Datagma lists phone finder and email finder, and folk lists pipeline management and email campaigns.
Datagma offers a lower entry point at $0/mo compared to folk at $30/mo.
If your priority is finding accurate contact data for target accounts, Datagma is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is folk. Many teams run one of each.
Understanding the Core Difference
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
folk is folk is a CRM that captures the context of a team's relationships, with AI Assistants that work from that data. It syncs email, calendar and WhatsApp, imports profiles through a LinkedIn extension, and runs pipelines and email campaigns on top.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Standard
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
folk Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Standard | $30/mo |
| Premium | $60/mo |
| Enterprise | $100/mo |
Source: folk Pricing
Pricing Analysis
Datagma is more affordable at the entry level ($0/mo vs $30/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Datagma offers 5 pricing tiers compared to folk's 3, giving you more granularity as you scale.
Datagma includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- and 2 more listed below
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
folk Key Features
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Listed only by folk
- Pipeline management
- Email campaigns
- Contact enrichment
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- Custom objects & Deals
- Email sequences
Integration Ecosystem
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
folk Integrations
folk connects with: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Make, Pandadoc, Apollo, Clearbit.
Shared Integrations
Both tools integrate with: Make.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, Salesforce, BetterContact, FullEnrich, Zeliq.
Integrations listed only by folk: Gmail, Outlook, Google calendar, Google contacts, WhatsApp, Zapier, Pandadoc, Apollo, Clearbit.
Use Case Recommendations
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for folk
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Datagma | folk |
|---|---|---|
| Starting Price | Free | $30/mo |
| Top Tier Price | Contact Sales | $100/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Datagma serves the B2B lead data and contact enrichment side of an outbound stack and folk the customer relationship management and sales pipeline tracking side. Datagma offers a more accessible entry point, while folk starts at $30/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Datagma and folk for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Datagma and folk?
- Datagma is a data enrichment tool focused on B2B lead data and contact enrichment, listing features like phone finder and email finder. folk is a CRM platform for customer relationship management and sales pipeline tracking, listing pipeline management and email campaigns. They solve different parts of the sales workflow rather than competing directly.
- How much does Datagma cost compared to folk?
- Datagma starts free, with paid tiers at $49/mo, $99/mo, and $249/mo before an Enterprise plan with custom pricing. folk starts at $30/mo for its Standard plan, rising to $60/mo for Premium and $100/mo for Enterprise. Datagma has a lower entry point and more pricing tiers overall.
- Can I use Datagma and folk together?
- Yes, the article notes that many teams run one of each since Datagma handles contact enrichment and folk handles CRM and pipeline tracking. Both tools also share Make as a common integration, which can help connect the two platforms within a workflow.
- Which tool has more integrations, Datagma or folk?
- folk has more listed integrations at 10, compared to Datagma's 8. folk connects with tools like Gmail, Outlook, Google Calendar, WhatsApp, Zapier, Pandadoc, Apollo, and Clearbit, while Datagma connects with Clay, Lemlist, Instantly, Salesforce, BetterContact, FullEnrich, and Zeliq.
- Who is folk best suited for?
- folk is best suited for budget-conscious teams looking for an affordable CRM, organizations with complex tech stacks needing broad integration support across its 10 integrations, sales teams tracking deals from first touch to close, and managers who need pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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