Datagma vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Datagma (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Datagma is a B2B data enrichment tool for finding verified emails and mobile numbers, while Keap is a CRM platform for contact management and sales pipeline tracking. Datagma starts free with paid tiers up to $249/mo, while Keap is a single plan starting at $299/mo for 1,500 contacts and 2 users. Many teams use both.
Key takeaways
- Datagma's Free plan offers 3 phones per month and 90 to 100 emails per month, while its Regular plan is $49/mo for 100 phones and 3,000 emails monthly.
- Keap is sold as a single plan priced at $299/mo starting at 1,500 contacts and 2 users, rather than by feature tier.
- Datagma lists 8 features including Phone Finder, Email Finder, WhatsApp integration, and a Chrome extension, none of which appear on Keap's list.
- Keap lists 8 features including contact management, sales pipeline, appointment scheduler, and invoices, none of which appear on Datagma's list.
- Datagma integrates with 8 tools including Clay, Salesforce, and Make, while Keap integrates with 6 tools including Gmail, Zapier, and Stripe.
Reviewed and updated September 4, 2026
Datagma vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Datagma is a data enrichment tool; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Datagma is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Datagma lists phone finder and email finder, and Keap lists contact management and contact segmentation (tags).
Datagma offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, Datagma is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Datagma is Real-time B2B data enrichment returning verified emails and direct mobile numbers. Every plan includes 10 seats, API access and a shared credit pool.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Keap
Datagma Pricing (as of September 2026)
| Plan | Price | Contacts | Emails |
|---|---|---|---|
| Free | Free | 3 phones/month | 90 to 100 emails/month (vendor surfaces disagree) |
| Regular | $49/mo | 100 phones/month | 3,000 emails/month |
| Popular | $99/mo | 250 phones/month | 7,500 emails/month |
| Expert | $249/mo | 750 phones/month | 22,500 emails/month |
| Enterprise | Contact Sales | Custom limits | - |
Source: Datagma Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Datagma is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Datagma offers 5 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Datagma includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Datagma Key Features
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Datagma
- Phone Finder
- Email Finder
- 10 seats included
- API access
- WhatsApp integration
- CatchALL emails FREE
- Chrome extension
- Priority support
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Datagma Integrations
Datagma connects with: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Datagma: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, Zeliq.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Datagma
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Datagma | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Datagma serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Datagma offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Datagma and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Datagma and Keap?
- Datagma is a data enrichment tool focused on B2B lead data and contact enrichment, listing features like phone finder and email finder. Keap is a CRM platform for customer relationship management and sales pipeline tracking, listing features like contact management and contact segmentation. They serve different parts of the sales workflow.
- Which is cheaper, Datagma or Keap?
- Datagma has a lower entry point at $0/mo, while Keap starts at $299/mo. Datagma also offers 5 pricing tiers ranging from Free to $249/mo plus an Enterprise contact-sales option, compared to Keap's single $299/mo plan starting at 1,500 contacts and 2 users.
- Can Datagma and Keap be used together?
- Yes, the article notes that many teams run one of each since they solve different problems: Datagma for finding accurate contact data and Keap for organizing contacts, tracking deals, and forecasting revenue. Datagma also integrates with tools like Salesforce and Make that can complement a CRM workflow.
- What integrations does each platform support?
- Datagma integrates with 8 tools: Clay, Lemlist, Instantly, Make, Salesforce, BetterContact, FullEnrich, and Zeliq. Keap integrates with 6 tools: Gmail, Outlook, Zapier, PayPal, Stripe, and Eway. Datagma's integration list leans toward outbound and enrichment tools while Keap's leans toward email and payments.
- Who should choose Keap over Datagma?
- Keap fits mid-market to enterprise teams with established budgets for customer relationship management and sales pipeline tracking, according to the article's use case recommendations. It suits sales teams tracking deals from first touch to close, managers needing pipeline visibility and forecasting, and growing teams that need scalable contact management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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