Datanyze vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Compare Datanyze (data enrichment tool) and Insightly (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Datanyze is a B2B data enrichment tool for contact and technographic data, while Insightly is a full CRM platform for pipeline tracking, lead management, and forecasting. Datanyze starts free, Insightly starts at $29/mo. Teams often use both together, choosing based on whether they need lead data or deal management.
Key takeaways
- Datanyze's entry plan, Nyze Lite, is free and includes 10 credits per month.
- Insightly's entry plan, Plus, costs $29/mo, matching Datanyze's Nyze Pro 1 price point.
- Datanyze's top tier, Nyze Pro 2, costs $55/mo while Insightly's top tier, Enterprise, costs $99/mo.
- Datanyze lists 9 features including technographic data and insights and a Chrome extension for LinkedIn.
- Insightly integrates with 10 tools including Slack, Gmail, QuickBooks Online, Shopify, and ZoomInfo, compared to 3 for Datanyze.
Reviewed and updated September 2, 2026
Datanyze vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Datanyze is a data enrichment tool; Insightly is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Datanyze is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Datanyze lists technographic data and insights and chrome extension for linkedin, and Insightly lists lead and contact management and lead assignment and routing.
Datanyze offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is finding accurate contact data for target accounts, Datanyze is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.
Understanding the Core Difference
Datanyze is B2B contact and company data platform (by ZoomInfo) specializing in technographic data and affordable prospecting for SMBs.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Nyze Lite
Plus
Datanyze Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Nyze Lite | Free | 10 credits per month |
| Nyze Pro 1 | $29/mo | 80 credits/month |
| Nyze Pro 2 | $55/mo | 160 credits/month |
Source: Datanyze Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
Datanyze is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Datanyze includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Technographic data and insights
- Chrome extension for LinkedIn
- Direct email and phone lookups
- Company and contact profiles
- Icebreaker conversation starters
- Google Chrome extension
- and 3 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Datanyze Key Features
- Technographic data and insights
- Chrome extension for LinkedIn
- Direct email and phone lookups
- Company and contact profiles
- Icebreaker conversation starters
- Google Chrome extension
- Export to CSV
- Tag and note management
- Company technology stack tracking
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Datanyze
- Technographic data and insights
- Chrome extension for LinkedIn
- Direct email and phone lookups
- Company and contact profiles
- Icebreaker conversation starters
- Google Chrome extension
- Export to CSV
- Tag and note management
- Company technology stack tracking
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Datanyze Integrations
Datanyze connects with: Google Chrome, Salesforce, HubSpot.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Datanyze: Google Chrome, Salesforce, HubSpot.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Datanyze
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Datanyze | Insightly |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | $55/mo | $99/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 3 | 10 |
| Founded | 2012 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Datanyze serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. Datanyze offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Datanyze and Insightly for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Datanyze and Insightly?
- Datanyze is a data enrichment tool focused on B2B lead data and contact enrichment, while Insightly is a CRM platform built for customer relationship management and sales pipeline tracking. They serve different parts of the sales workflow, so many teams use both rather than choosing one over the other.
- Which is cheaper, Datanyze or Insightly?
- Datanyze is cheaper at the entry level, offering a free plan called Nyze Lite with 10 credits per month. Insightly's cheapest plan, Plus, costs $29/mo. At the top tier, Datanyze's Nyze Pro 2 is $55/mo compared to Insightly's Enterprise plan at $99/mo.
- Does Datanyze integrate with Salesforce and HubSpot?
- Yes, Datanyze's published integrations include Google Chrome, Salesforce, and HubSpot. That is a shorter integration list than Insightly, which connects with 10 tools including Slack, Gmail, QuickBooks Online, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- Who should use Insightly instead of Datanyze?
- Insightly fits sales teams tracking deals from first touch to close and managers who need pipeline visibility and forecasting. It also suits organizations with complex tech stacks needing broad integration support, since it lists 10 integrations compared to Datanyze's 3.
- Can Datanyze and Insightly be used together?
- Yes, the article notes that many teams run one of each since Datanyze handles B2B lead data and contact enrichment while Insightly handles customer relationship management and sales pipeline tracking. They address different parts of the same workflow rather than competing directly.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
Connect on LinkedIn →Explore more.
Ready to scale your outreach?
We build GTM engines that book real meetings. See the receipts.
Related articles.
AroundDeal vs Salesflare: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Salesflare (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Evaboot vs Microsoft Dynamics 365 Sales: Data Enrichment Tool vs CRM Platform Comparison
Compare Evaboot (data enrichment tool) and Microsoft Dynamics 365 Sales (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Agile CRM vs LeadIQ: CRM Platform vs Data Enrichment Tool Comparison
Compare Agile CRM (CRM platform) and LeadIQ (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Anymail Finder vs Pipeline CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Anymail Finder (data enrichment tool) and Pipeline CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
AroundDeal vs Maximizer: Data Enrichment Tool vs CRM Platform Comparison
Compare AroundDeal (data enrichment tool) and Maximizer (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Breakcold vs Bulk Email Checker: CRM Platform vs Data Enrichment Tool Comparison
Compare Breakcold (CRM platform) and Bulk Email Checker (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.