Datanyze vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Datanyze (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Datanyze is a B2B data enrichment tool for lead and contact data, priced from free up to $55/mo across three tiers, while Keap is a CRM platform for pipeline tracking and automation, priced at a single $299/mo plan starting at 1,500 contacts and 2 users. Many teams run both together rather than choosing one.
Key takeaways
- Datanyze offers a free Nyze Lite plan with 10 credits per month, plus Nyze Pro 1 at $29/mo for 80 credits and Nyze Pro 2 at $55/mo for 160 credits.
- Keap is sold as a single $299/mo plan starting at 1,500 contacts and 2 users, rather than multiple pricing tiers.
- Datanyze lists 9 features on its own site, including technographic data and insights, a LinkedIn Chrome extension, and export to CSV.
- Keap lists 8 features, including contact management, contact segmentation with tags, sales pipeline, appointment scheduling, quotes, and invoices.
- Datanyze integrates with 3 tools (Google Chrome, Salesforce, HubSpot), while Keap integrates with 6 (Gmail, Outlook, Zapier, PayPal, Stripe, Eway).
Reviewed and updated September 5, 2026
Datanyze vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Datanyze is a data enrichment tool; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Datanyze is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Datanyze lists technographic data and insights and chrome extension for linkedin, and Keap lists contact management and contact segmentation (tags).
Datanyze offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, Datanyze is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Datanyze is B2B contact and company data platform (by ZoomInfo) specializing in technographic data and affordable prospecting for SMBs.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Nyze Lite
Keap
Datanyze Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Nyze Lite | Free | 10 credits per month |
| Nyze Pro 1 | $29/mo | 80 credits/month |
| Nyze Pro 2 | $55/mo | 160 credits/month |
Source: Datanyze Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
Datanyze is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Datanyze offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Datanyze includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Technographic data and insights
- Chrome extension for LinkedIn
- Direct email and phone lookups
- Company and contact profiles
- Icebreaker conversation starters
- Google Chrome extension
- and 3 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Datanyze Key Features
- Technographic data and insights
- Chrome extension for LinkedIn
- Direct email and phone lookups
- Company and contact profiles
- Icebreaker conversation starters
- Google Chrome extension
- Export to CSV
- Tag and note management
- Company technology stack tracking
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Datanyze
- Technographic data and insights
- Chrome extension for LinkedIn
- Direct email and phone lookups
- Company and contact profiles
- Icebreaker conversation starters
- Google Chrome extension
- Export to CSV
- Tag and note management
- Company technology stack tracking
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Datanyze Integrations
Datanyze connects with: Google Chrome, Salesforce, HubSpot.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Integrations listed only by Datanyze: Google Chrome, Salesforce, HubSpot.
Integrations listed only by Keap: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Datanyze
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Datanyze | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | $55/mo | $299/mo |
| Total Features Listed | 9 | 8 |
| Integrations | 3 | 6 |
| Founded | 2012 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Datanyze serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Datanyze offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Datanyze and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Datanyze and Keap?
- Datanyze is a data enrichment tool built for B2B lead data and contact enrichment, while Keap is a CRM platform built for customer relationship management and sales pipeline tracking. They solve different parts of the workflow, so many teams use both together instead of choosing one over the other.
- How much does Datanyze cost compared to Keap?
- Datanyze starts free with its Nyze Lite plan and goes up to $55/mo for Nyze Pro 2 with 160 credits per month. Keap is sold as a single plan priced at $299/mo, starting at 1,500 contacts and 2 users, rather than multiple tiers.
- Which tool is better for a team with a tight budget?
- Datanyze is more affordable at the entry level, offering a free tier and paid plans up to $55/mo, compared to Keap's single $299/mo plan. Datanyze also offers 3 pricing tiers versus Keap's one, giving budget-conscious teams more granularity as they scale.
- Can Datanyze and Keap be used together?
- Yes, the article notes that many teams run one of each since Datanyze handles B2B lead data and contact enrichment while Keap handles customer relationship management and sales pipeline tracking. They address different stages of the same workflow rather than competing directly.
- What integrations do Datanyze and Keap support?
- Datanyze connects with Google Chrome, Salesforce, and HubSpot, totaling 3 integrations. Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway, totaling 6 integrations, which may suit organizations with more complex tech stacks.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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