Email Hippo vs Membrain: Data Enrichment Tool vs CRM Platform Comparison
Compare Email Hippo (data enrichment tool) and Membrain (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare Email Hippo (data enrichment tool) and Membrain (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
Email Hippo vs Membrain: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Email Hippo, a data enrichment tool for B2B lead data and contact enrichment, against Membrain, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Email Hippo is a data enrichment tool for B2B lead data and contact enrichment; Membrain is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Email Hippo lists bulk list cleaning and real-time validation api, and Membrain lists prospecting with structure and guidance and active pipeline management.
Email Hippo offers a lower entry point at $0/mo compared to Membrain at $49/mo.
If your priority is finding accurate contact data for target accounts, Email Hippo is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Membrain. Many teams run one of each.
Understanding the Core Difference
Email Hippo is Email Hippo is a UK email verification provider with bulk list cleaning (CORE), real-time validation and enrichment APIs (MORE, INSIGHT), fraud prevention (ASSESS) and WHOIS lookups. Subscriptions are sized from 1,000 checks per month with monthly, quarterly or annual billing, plus pay as you go.
Membrain is Membrain is a B2B sales CRM and growth platform that provides structure, guidance and insights for complex sales, sold as Prospecting, Active Pipeline and Account Growth products plus an Elevate coaching product. Prices are published per user per month in USD, EUR and SEK.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Prospecting
Email Hippo Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Free | Free | 100 free checks |
| CORE (bulk list cleaning) | Contact Sales | - |
| MORE (real-time API) | Contact Sales | - |
| INSIGHT (enrichment API) | Contact Sales | - |
| ASSESS (fraud prevention) | Contact Sales | - |
Source: Email Hippo Pricing
Membrain Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Prospecting | $49/mo |
| Active Pipeline | $69/mo |
| Account Growth | $89/mo |
| Elevate | $89/mo |
Source: Membrain Pricing
Pricing Analysis
Email Hippo is more affordable at the entry level ($0/mo vs $49/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Email Hippo offers 5 pricing tiers compared to Membrain's 4, giving you more granularity as you scale.
Email Hippo includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Bulk list cleaning
- Real-time validation API
- DNS, MX and SMTP checks
- Disposable email detection
- Gibberish check
- Freemail and role-based detection
- and 3 more listed below
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- and 1 more listed below
Email Hippo Key Features
- Bulk list cleaning
- Real-time validation API
- DNS, MX and SMTP checks
- Disposable email detection
- Gibberish check
- Freemail and role-based detection
- Dark web checks and marketing trust score
- Fraud prevention
- WHOIS lookups
Membrain Key Features
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- Playbooks
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Email Hippo
- Bulk list cleaning
- Real-time validation API
- DNS, MX and SMTP checks
- Disposable email detection
- Gibberish check
- Freemail and role-based detection
- Dark web checks and marketing trust score
- Fraud prevention
- WHOIS lookups
Listed only by Membrain
- Prospecting with structure and guidance
- Active pipeline management
- Account planning and growth
- Sales coaching (Elevate)
- Insight Engine AI with monthly credits
- Centralized customer data with a 360-degree view
- Playbooks
Integration Ecosystem
Email Hippo Integrations
Email Hippo connects with: Auth0, Firmao, Formstack, HubSpot, Microsoft Dynamics, Salesforce, OttoKit, Zapier.
Membrain Integrations
Membrain connects with: ActiveCampaign, Apollo, Fathom, Fortnox, Google Drive, Oneflow, Zapier, Zendesk, Zoom, ZoomInfo, ConnectWise, Constant Contact, DocuSign, HubSpot, Mailchimp, Outlook Calendar, Slack, Microsoft Teams, Webhooks.
Shared Integrations
Both tools integrate with: HubSpot, Zapier.
Integrations listed only by Email Hippo: Auth0, Firmao, Formstack, Microsoft Dynamics, Salesforce, OttoKit.
Integrations listed only by Membrain: ActiveCampaign, Apollo, Fathom, Fortnox, Google Drive, Oneflow, Zendesk, Zoom, ZoomInfo, ConnectWise, Constant Contact, DocuSign, Mailchimp, Outlook Calendar, Slack, Microsoft Teams, Webhooks.
Use Case Recommendations
Best Fit for Email Hippo
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that need a wide feature set (9 capabilities listed)
- Teams that want to start free and scale up as needs grow
- Enterprise buyers who prefer custom pricing and dedicated support
Best Fit for Membrain
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (19 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Email Hippo | Membrain |
|---|---|---|
| Starting Price | Free | $49/mo |
| Top Tier Price | Contact Sales | $89/mo |
| Total Features Listed | 9 | 7 |
| Integrations | 8 | 19 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Email Hippo serves the B2B lead data and contact enrichment side of an outbound stack and Membrain the customer relationship management and sales pipeline tracking side. Email Hippo offers a more accessible entry point, while Membrain starts at $49/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Email Hippo and Membrain for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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