EngageBay vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
Compare EngageBay (CRM platform) and LeadMagic (data enrichment tool) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
EngageBay is a CRM platform for managing contacts, sales pipelines, and customer service, while LeadMagic is a data enrichment tool for finding verified emails, mobile numbers, and company intelligence. EngageBay starts free, LeadMagic starts at $49.99/mo. Most teams use them together rather than as substitutes.
Key takeaways
- EngageBay offers a free plan while LeadMagic's entry Basic plan costs $49.99/mo with 2,000 monthly credits and no rollover.
- EngageBay has 4 pricing tiers ranging from Free to $119.99/mo for 50,000 contacts, while LeadMagic has 6 tiers up to $849/mo.
- LeadMagic's Basic plan excludes search and export, which only become included starting at the Essential plan for $99/mo.
- EngageBay and LeadMagic share only two listed integrations: Zapier and Slack.
- LeadMagic lists features like Email Finder, Mobile Finder, Job Change Detector, and Waterfall Enrichment, none of which appear on EngageBay's feature list.
Reviewed and updated September 4, 2026
EngageBay vs LeadMagic: CRM Platform vs Data Enrichment Tool Comparison
EngageBay (CRM platform) and LeadMagic (data enrichment tool) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
EngageBay is a CRM platform for customer relationship management and sales pipeline tracking; LeadMagic is a data enrichment tool for B2B lead data and contact enrichment. By each vendor's own wording, EngageBay lists email marketing and landing page builder, and LeadMagic lists email finder and mobile finder.
EngageBay offers a lower entry point at $0/mo compared to LeadMagic at $49.99/mo.
If your priority is organizing contacts, tracking deals, and forecasting revenue, EngageBay is the one built for it; for finding accurate contact data for target accounts, that is LeadMagic. Many teams run one of each.
Understanding the Core Difference
EngageBay is EngageBay lets small businesses manage marketing, sales and customer service in one platform. The CRM sits alongside email marketing, landing pages, live chat and a helpdesk, with a free tier for teams of up to 15 members.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free
Basic
EngageBay Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free | Free | 250 Contacts |
| Basic | $14.99/mo | 500 Contacts |
| Growth | $64.99/mo | 5000 Contacts |
| Pro | $119.99/mo | 50,000 Contacts |
Source: EngageBay Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
EngageBay is more affordable at the entry level ($0/mo vs $49.99/mo). For teams with tight budgets or those just getting started with customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment, this price difference matters.
LeadMagic offers 6 pricing tiers compared to EngageBay's 4, giving you more granularity as you scale.
EngageBay includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- and 2 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
EngageBay Key Features
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- Helpdesk
- Custom Reporting
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by EngageBay
- Email Marketing
- Landing Page Builder
- Lead Scoring
- Marketing Automation
- Service Automation
- Live Chat
- Helpdesk
- Custom Reporting
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
EngageBay Integrations
EngageBay connects with: Zapier, Shopify, Xero, SendGrid, Mandrill, Stripe, Slack, Twilio, WooCommerce, Google Meet.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Zapier, Slack.
Integrations listed only by EngageBay: Shopify, Xero, SendGrid, Mandrill, Stripe, Twilio, WooCommerce, Google Meet.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Salesforce, n8n, Make, Clay, Apollo.
Use Case Recommendations
Best Fit for EngageBay
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Feature Comparison Summary
| Feature | EngageBay | LeadMagic |
|---|---|---|
| Starting Price | Free | $49.99/mo |
| Top Tier Price | $119.99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 10 | 10 |
Getting Started Checklist
- Define your customer relationship management and sales pipeline tracking and B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected contacts and deals and data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
EngageBay serves the customer relationship management and sales pipeline tracking side of an outbound stack and LeadMagic the B2B lead data and contact enrichment side. EngageBay offers a more accessible entry point, while LeadMagic starts at $49.99/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit EngageBay and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between EngageBay and LeadMagic?
- EngageBay is a CRM platform built for managing marketing, sales, and customer service in one system, including contact tracking and pipeline forecasting. LeadMagic is a pay-per-result B2B data platform focused on verified emails, mobile numbers, company intelligence, and buying signals, delivered via CSV, API, or integrations.
- Which is cheaper, EngageBay or LeadMagic?
- EngageBay is cheaper at the entry level, offering a free plan with 250 contacts, while LeadMagic's lowest tier, Basic, costs $49.99/mo for 2,000 monthly credits with no rollover and no search or export included.
- Do EngageBay and LeadMagic integrate with the same tools?
- Only partially. Both tools integrate with Zapier and Slack, but EngageBay also connects with Shopify, Xero, SendGrid, Mandrill, Stripe, Twilio, WooCommerce, and Google Meet, while LeadMagic connects with Smartlead, Instantly, Email Bison, Salesforce, n8n, Make, Clay, and Apollo.
- Can I use both EngageBay and LeadMagic together?
- Yes, many teams run both tools together since they serve different purposes. EngageBay handles CRM tasks like pipeline tracking and forecasting, while LeadMagic handles finding accurate contact data for target accounts, so they complement rather than replace each other.
- How many pricing tiers does each tool offer?
- EngageBay offers 4 pricing tiers: Free, Basic at $14.99/mo, Growth at $64.99/mo, and Pro at $119.99/mo. LeadMagic offers 6 tiers: Basic at $49.99/mo, Essential at $99/mo, Growth at $249/mo, Professional at $499/mo, Ultimate at $849/mo, and a custom Enterprise plan.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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