Enrich Layer vs HubSpot CRM: Data Enrichment Tool vs CRM Platform Comparison
Compare Enrich Layer (data enrichment tool) and HubSpot CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enrich Layer is a data enrichment tool for B2B lead and contact data, built around a REST API for people, company, jobs, and search data. HubSpot CRM is a CRM platform for contact management, deal pipelines, and revenue forecasting, with a free entry tier. Many teams use both together rather than choosing one.
Key takeaways
- HubSpot CRM publishes a free entry plan, while Enrich Layer uses usage-based pricing with credit packs ranging from 100 to 46,297 credits.
- Enrich Layer's paid tiers run from a $49/mo Starter plan with 2,500 credits per month up to a $1899/mo Ultra plan with 211,000 credits per month.
- HubSpot CRM's Sales Hub tiers are priced at $20/mo for Starter, $100/mo for Professional, and $150/mo for Enterprise.
- Enrich Layer offers 6 pricing tiers compared to HubSpot CRM's 4 tiers.
- Both tools integrate with Zapier and Salesforce, while Enrich Layer adds n8n, Clay, Workato, Pipedream, Node-RED, and OpenClaw, and HubSpot CRM adds Gmail, Microsoft Outlook, Slack, Shopify, WordPress, and Zoom.
Reviewed and updated September 4, 2026
Enrich Layer vs HubSpot CRM: Data Enrichment Tool vs CRM Platform Comparison
Enrich Layer is a data enrichment tool; HubSpot CRM is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment; HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Enrich Layer lists people api and company api, and HubSpot CRM lists contact and company management and deal pipeline and tracking.
HubSpot CRM publishes an entry price of $0/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Enrich Layer is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is HubSpot CRM. Many teams run one of each.
Understanding the Core Difference
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
PAYG
Free
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
HubSpot CRM Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Free | Free |
| Sales Hub Starter | $20/mo |
| Sales Hub Professional | $100/mo |
| Sales Hub Enterprise | $150/mo |
Source: HubSpot CRM Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Enrich Layer offers 6 pricing tiers compared to HubSpot CRM's 4, giving you more granularity as you scale.
HubSpot CRM includes a free tier, which is helpful for evaluating the platform without upfront cost.
Features Breakdown
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- and 2 more listed below
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
HubSpot CRM Key Features
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Listed only by HubSpot CRM
- Contact and company management
- Deal pipeline and tracking
- Email tracking and notifications
- Meeting scheduling
- Live chat and chatbot builder
- Sales automation and sequences
- Customizable reporting dashboards
- Document tracking and e-signatures
Integration Ecosystem
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
HubSpot CRM Integrations
HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.
Shared Integrations
Both tools integrate with: Zapier, Salesforce.
Integrations listed only by Enrich Layer: n8n, Clay, Workato, Pipedream, Node-RED, OpenClaw.
Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Slack, Shopify, WordPress, Zoom.
Use Case Recommendations
Best Fit for Enrich Layer
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for HubSpot CRM
- Budget-conscious teams looking for an affordable CRM platform
- Teams that want to start free and scale up as needs grow
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Enrich Layer | HubSpot CRM |
|---|---|---|
| Starting Price | Usage-based | Free |
| Top Tier Price | Contact Sales | $150/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 8 |
| Founded | N/A | 2006 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Enrich Layer serves the B2B lead data and contact enrichment side of an outbound stack and HubSpot CRM the customer relationship management and sales pipeline tracking side. HubSpot CRM publishes an entry price (a free tier), while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Enrich Layer and HubSpot CRM for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Enrich Layer and HubSpot CRM?
- Enrich Layer is a data enrichment tool focused on B2B lead and contact enrichment through APIs like People API and Company API. HubSpot CRM is a CRM platform focused on customer relationship management and sales pipeline tracking, including contact management and deal tracking. They serve different parts of the sales workflow.
- How much does Enrich Layer cost compared to HubSpot CRM?
- Enrich Layer uses usage-based pricing with plans from $49/mo for 2,500 credits up to $1899/mo for 211,000 credits, plus a pay-as-you-go option. HubSpot CRM starts free and offers Sales Hub tiers at $20/mo, $100/mo, and $150/mo. The two cannot be directly compared on list price since Enrich Layer is usage-based.
- Can Enrich Layer and HubSpot CRM be used together?
- Yes, many teams run one of each since they cover different needs. Enrich Layer is best for finding accurate contact data for target accounts, while HubSpot CRM is best for organizing contacts, tracking deals, and forecasting revenue. Both also share integrations with Zapier and Salesforce.
- Does HubSpot CRM have a free plan?
- Yes, HubSpot CRM includes a free tier that covers contact management, deal tracking, and email marketing. This makes it useful for evaluating the platform without upfront cost before moving to paid Sales Hub tiers priced at $20/mo, $100/mo, or $150/mo.
- Who should choose Enrich Layer over HubSpot CRM?
- Enrich Layer fits enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, marketing teams enriching CRM data for segmentation, and sales teams researching target accounts. It is built specifically for B2B lead and contact enrichment rather than pipeline management.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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