Enrich Layer vs Insightly: Data Enrichment Tool vs CRM Platform Comparison

Enrich Layer vs Insightly: Data Enrichment Tool vs CRM Platform Comparison

Sales teams building an outbound stack often weigh Enrich Layer, a data enrichment tool for B2B lead data and contact enrichment, against Insightly, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.

The Quick Answer

Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Enrich Layer lists people api and company api, and Insightly lists lead and contact management and lead assignment and routing.

Insightly publishes an entry price of $29/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.

If your priority is finding accurate contact data for target accounts, Enrich Layer is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.

Understanding the Core Difference

Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.

Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

Usage-basedEnrich Layer entry plan

PAYG

$29/moInsightly entry plan

Plus

Enrich Layer Pricing (as of September 2026)

Source: Enrich Layer Pricing

Insightly Pricing (as of September 2026)

Source: Insightly Pricing

Pricing Analysis

One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.

Enrich Layer offers 6 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.

Features Breakdown

Enrich Layer lists

• People API
• Company API
• Jobs API
• Search API
• Contact API
• School API
• and 2 more listed below

Insightly lists

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• and 2 more listed below

Enrich Layer Key Features

• People API
• Company API
• Jobs API
• Search API
• Contact API
• School API
• Logo API
• CLI

Insightly Key Features

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Enrich Layer

• People API
• Company API
• Jobs API
• Search API
• Contact API
• School API
• Logo API
• CLI

Listed only by Insightly

• Lead and contact management
• Lead assignment and routing
• Opportunity management
• Customizable sales processes
• Workflow automation
• Project management
• Advanced reports and pre-built business dashboards
• AI Copilot

Integration Ecosystem

Enrich Layer Integrations

Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.

Insightly Integrations

Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Integrations listed only by Enrich Layer: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.

Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.

Use Case Recommendations

Best Fit for Enrich Layer

• Enterprise buyers who prefer custom pricing and dedicated support
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation
• Sales teams researching target accounts

Best Fit for Insightly

• Budget-conscious teams looking for an affordable CRM platform
• Organizations with complex tech stacks needing broad integration support (10 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Enrich Layer serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. Insightly publishes an entry price of $29/mo, while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Enrich Layer and Insightly for current information.