Enrich Layer vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Compare Enrich Layer (data enrichment tool) and Insightly (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment, while Insightly is a CRM platform for customer relationship management and sales pipeline tracking. Enrich Layer uses usage-based pricing starting with credit packs, and Insightly starts at $29/mo. Many teams use both together rather than choosing one over the other.
Key takeaways
- Insightly's entry plan, Plus, is priced at $29/mo, with Professional at $49/mo and Enterprise at $99/mo.
- Enrich Layer offers 6 pricing tiers including PAYG, Starter at $49/mo, Growth at $299/mo, Pro at $899/mo, and Ultra at $1899/mo, compared to Insightly's 3 tiers.
- Enrich Layer lists 8 features including People API, Company API, Jobs API, and CLI, while Insightly lists 8 features including Lead and contact management and AI Copilot.
- Enrich Layer integrates with 8 tools including Zapier, n8n, Clay, and Salesforce, while Insightly integrates with 10 tools including Slack, Gmail, QuickBooks Online, and ZoomInfo.
- Insightly is recommended for organizations with complex tech stacks needing broad integration support, citing its 10 integrations.
Reviewed and updated September 4, 2026
Enrich Layer vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh Enrich Layer, a data enrichment tool for B2B lead data and contact enrichment, against Insightly, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Enrich Layer lists people api and company api, and Insightly lists lead and contact management and lead assignment and routing.
Insightly publishes an entry price of $29/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Enrich Layer is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.
Understanding the Core Difference
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
PAYG
Plus
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Enrich Layer offers 6 pricing tiers compared to Insightly's 3, giving you more granularity as you scale.
Features Breakdown
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by Enrich Layer: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for Enrich Layer
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | Enrich Layer | Insightly |
|---|---|---|
| Starting Price | Usage-based | $29/mo |
| Top Tier Price | Contact Sales | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Enrich Layer serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. Insightly publishes an entry price of $29/mo, while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Enrich Layer and Insightly for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Enrich Layer and Insightly?
- Enrich Layer is a data enrichment tool built around a REST API for B2B lead data and contact enrichment, returning person profiles, company firmographics, job postings, and web signals in one schema. Insightly is a CRM platform for customer relationship management and sales pipeline tracking, sold alongside marketing automation and support ticketing tools.
- How much does Enrich Layer cost compared to Insightly?
- Insightly publishes a clear entry price of $29/mo for its Plus plan, rising to $99/mo for Enterprise. Enrich Layer uses usage-based pricing with credit packs, plus tiers from Starter at $49/mo up to Ultra at $1899/mo, so the article notes the two cannot be compared directly on list price.
- Can I use Enrich Layer and Insightly together?
- Yes, the article states that many teams run one of each since they serve different parts of the workflow. Enrich Layer is built for finding accurate contact data for target accounts, while Insightly is built for organizing contacts, tracking deals, and forecasting revenue.
- Which tool has better integrations, Enrich Layer or Insightly?
- Insightly lists 10 integrations including Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo. Enrich Layer lists 8 integrations including Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, and OpenClaw.
- Who should choose Insightly over Enrich Layer?
- Insightly best fits budget-conscious teams looking for an affordable CRM platform, organizations needing broad integration support across a complex tech stack, sales teams tracking deals from first touch to close, and managers who need pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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