Enrich Layer vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare Enrich Layer (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Enrich Layer and Keap serve different jobs and are not direct substitutes. Enrich Layer is a usage-based data enrichment tool offering People, Company, Jobs, Search, Contact, School, Logo APIs, and CLI access. Keap is a CRM platform priced at $299 per month, starting at 1,500 contacts and 2 users, built for contact management and sales pipeline tracking.
Key takeaways
- Enrich Layer offers 6 pricing tiers ranging from usage-based PAYG credit packs to a $1899/mo Ultra plan with 211,000 credits per month.
- Keap sells a single plan priced at $299/mo, starting at 1,500 contacts and 2 users, rather than multiple feature tiers.
- Enrich Layer lists 8 integrations including Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, and OpenClaw, while Keap lists 6 including Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- Zapier is the only integration both Enrich Layer and Keap list in common.
- Each platform lists 8 total features on its own site: Enrich Layer names APIs like People, Company, Jobs, and Search, while Keap names capabilities like contact management, sales pipeline, and invoices.
Reviewed and updated September 4, 2026
Enrich Layer vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Enrich Layer (data enrichment tool) and Keap (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, Enrich Layer lists people api and company api, and Keap lists contact management and contact segmentation (tags).
Keap publishes an entry price of $299/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, Enrich Layer is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
PAYG
Keap
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Enrich Layer offers 6 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
Features Breakdown
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by Enrich Layer: n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for Enrich Layer
- Organizations with complex tech stacks needing broad integration support (8 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | Enrich Layer | Keap |
|---|---|---|
| Starting Price | Usage-based | $299/mo |
| Top Tier Price | Contact Sales | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 6 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Enrich Layer serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. Keap publishes an entry price of $299/mo, while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Enrich Layer and Keap for current information.
Frequently asked questions.
Frequently asked questions- What is the main difference between Enrich Layer and Keap?
- Enrich Layer is a data enrichment tool for B2B lead data and contact enrichment, offering a REST API that returns person profiles, company firmographics, job postings, and web signals. Keap is a CRM platform for customer relationship management and sales pipeline tracking, combining contact management, marketing automation, appointments, quotes, and invoicing.
- How much does Enrich Layer cost compared to Keap?
- Keap has a single published plan at $299/mo starting at 1,500 contacts and 2 users. Enrich Layer uses usage-based pricing across 6 tiers, from PAYG credit packs to a Starter plan at $49/mo with 2,500 credits, up to Ultra at $1899/mo with 211,000 credits per month, so the two cannot be directly compared on list price.
- Do Enrich Layer and Keap integrate with the same tools?
- They share only one listed integration: Zapier. Enrich Layer additionally connects with n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, and OpenClaw, while Keap additionally connects with Gmail, Outlook, PayPal, Stripe, and Eway.
- Which teams should use Enrich Layer instead of Keap?
- Enrich Layer fits organizations with complex tech stacks needing broad integration support, enterprise buyers who prefer custom pricing and dedicated support, revenue operations teams building targeted prospect lists, and marketing teams enriching CRM data for segmentation.
- Can Enrich Layer and Keap be used together?
- Yes, the article notes that many teams run one of each, since Enrich Layer handles finding accurate contact data for target accounts while Keap handles organizing contacts, tracking deals, and forecasting revenue.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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