Enrich Layer vs LeadMagic: Data Enrichment Tool Comparison
Compare Enrich Layer and LeadMagic side by side. See pricing, features, and integrations to choose the right data enrichment tool for your needs.
Enrich Layer suits enterprise revenue operations teams needing a single REST API for person, company, job posting, and web signal data with usage-based or custom pricing. LeadMagic suits budget-conscious teams needing verified emails and mobile numbers starting at $49.99 per month with broader integration support across 10 platforms including Smartlead, Instantly, and Apollo.
Key takeaways
- LeadMagic's entry plan, Basic, costs $49.99/mo for 2,000 monthly credits with no rollover and search or export not included.
- Enrich Layer's Starter plan costs $49/mo for 2,500 credits per month.
- Enrich Layer lists 8 integrations, including Workato, Pipedream, Node-RED, and OpenClaw, while LeadMagic lists 10 integrations, including Smartlead, Instantly, Email Bison, Slack, Make, and Apollo.
- Both platforms share four integrations: Zapier, n8n, Clay, and Salesforce.
- Enrich Layer and LeadMagic each list 8 features on their own pricing pages.
Reviewed and updated September 4, 2026
Enrich Layer vs LeadMagic: Data Enrichment Tool Comparison
If you are comparing B2B lead data and contact enrichment tools, Enrich Layer and LeadMagic will likely both appear on your radar. They share some surface-level similarities, but the details reveal important differences in pricing, capability, and target audience.
The Quick Answer
By each vendor's own wording, Enrich Layer lists people api and company api, while LeadMagic lists email finder and mobile finder. A capability both offer can appear under different names, so read both feature lists below.
LeadMagic publishes an entry price of $49.99/mo; Enrich Layer uses usage-based pricing, so the two cannot be compared on list price.
If your priority is finding accurate contact data for target accounts, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.
Understanding the Core Difference
Enrich Layer is A fully-managed data enrichment layer for B2B applications. One REST API returns person profiles, company firmographics, job postings and web signals in a single schema.
LeadMagic is Pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence and buying signals, delivered through CSV, API, an MCP server and integrations.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
PAYG
Basic
Enrich Layer Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| PAYG | Usage-based | Credit packs of 100 to 46,297 credits |
| Starter | $49/mo | 2,500 credits per month |
| Growth | $299/mo | 25,000 credits per month |
| Pro | $899/mo | 89,900 credits per month |
| Ultra | $1899/mo | 211,000 credits per month |
| Enterprise | Contact Sales | Custom credit volume tailored to your scale |
Source: Enrich Layer Pricing
LeadMagic Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $49.99/mo | 2,000 monthly credits; no rollover; search and export not included |
| Essential | $99/mo | 5,000 monthly credits; search and export included at 10,000 rows/day; up to 2 months banked |
| Growth | $249/mo | 20,000 monthly credits; search and export included at 25,000 rows/day; up to 2 months banked |
| Professional | $499/mo | 50,000 monthly credits; search and export included at 50,000 rows/day; unmetered search API at 5 RPS account-wide |
| Ultimate | $849/mo | 100,000 monthly credits; search and export included at 100,000 rows/day; unmetered search API at 10 RPS account-wide |
| Enterprise | Contact Sales | Custom volume with a credit price lock and a dedicated SLA |
Source: LeadMagic Pricing
Pricing Analysis
One or both platforms use custom or contact-based pricing for some tiers. Reach out to their sales teams for exact quotes based on your usage needs.
Features Breakdown
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- and 2 more listed below
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- and 2 more listed below
Enrich Layer Key Features
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
LeadMagic Key Features
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by Enrich Layer
- People API
- Company API
- Jobs API
- Search API
- Contact API
- School API
- Logo API
- CLI
Listed only by LeadMagic
- Email Finder
- Mobile Finder
- Email Validation
- Job Change Detector
- Waterfall Enrichment
- MCP & lm-tui Access
- All 15+ Endpoints, One Key
- Multi-Seat Shared Pool
Integration Ecosystem
Enrich Layer Integrations
Enrich Layer connects with: Zapier, n8n, Clay, Workato, Pipedream, Node-RED, Salesforce, OpenClaw.
LeadMagic Integrations
LeadMagic connects with: Smartlead, Instantly, Email Bison, Salesforce, Zapier, Slack, n8n, Make, Clay, Apollo.
Shared Integrations
Both tools integrate with: Zapier, n8n, Clay, Salesforce.
Integrations listed only by Enrich Layer: Workato, Pipedream, Node-RED, OpenClaw.
Integrations listed only by LeadMagic: Smartlead, Instantly, Email Bison, Slack, Make, Apollo.
Use Case Recommendations
Best Fit for Enrich Layer
- Enterprise buyers who prefer custom pricing and dedicated support
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
- Sales teams researching target accounts
Best Fit for LeadMagic
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | Enrich Layer | LeadMagic |
|---|---|---|
| Starting Price | Usage-based | $49.99/mo |
| Top Tier Price | Contact Sales | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 8 | 10 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment requirements and monthly budget
- Estimate your expected data credits or contact lookups to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
Enrich Layer and LeadMagic both serve the B2B lead data and contact enrichment market. LeadMagic publishes an entry price of $49.99/mo, while Enrich Layer uses usage-based pricing for its plans, so compare on features and on the quote you receive. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit Enrich Layer and LeadMagic for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between Enrich Layer and LeadMagic?
- Enrich Layer is a fully managed data enrichment layer delivering person profiles, company firmographics, job postings, and web signals through one REST API. LeadMagic is a pay-per-result B2B data platform for verified emails, direct mobile numbers, company intelligence, and buying signals, delivered through CSV, API, an MCP server, and integrations.
- How much does Enrich Layer cost?
- Enrich Layer uses usage-based pricing with credit packs from 100 to 46,297 credits, plus monthly plans: Starter at $49/mo for 2,500 credits, Growth at $299/mo for 25,000 credits, Pro at $899/mo for 89,900 credits, and Ultra at $1899/mo for 211,000 credits. Enterprise pricing requires contacting sales.
- How much does LeadMagic cost?
- LeadMagic's entry plan, Basic, costs $49.99/mo for 2,000 monthly credits with no rollover. Higher tiers include Essential at $99/mo, Growth at $249/mo, Professional at $499/mo, and Ultimate at $849/mo, with credit banking and search API access expanding at higher tiers. Enterprise pricing requires contacting sales.
- Which tool has more integrations?
- LeadMagic lists 10 integrations compared to Enrich Layer's 8. LeadMagic's exclusive integrations include Smartlead, Instantly, Email Bison, Slack, Make, and Apollo, while Enrich Layer's exclusive integrations include Workato, Pipedream, Node-RED, and OpenClaw. Both tools share Zapier, n8n, Clay, and Salesforce.
- Which tool is better for enterprise buyers?
- Both Enrich Layer and LeadMagic are recommended for enterprise buyers who prefer custom pricing and dedicated support, according to their use case recommendations. Enrich Layer is additionally suited to revenue operations and marketing teams building targeted prospect lists, while LeadMagic also fits organizations with complex tech stacks needing broad integration support.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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