Expandi vs Luru: Sales Engagement Platform Comparison

Expandi vs Luru: Sales Engagement Platform Comparison

Finding the right sales engagement platform can directly impact your revenue pipeline. Expandi and Luru both aim to solve the same core problem (coordinating outreach across email, phone, and social channels), yet they approach it differently. Let's break down the specifics.

The Quick Answer

By each vendor's own wording, Expandi lists multichannel outreach sending connection requests, messages and email follow-ups in one sequence and conditional sequence builder with if/action branching, while Luru lists automated precision prospecting and prospect research. A capability both offer can appear under different names, so read both feature lists below.

Expandi offers a lower entry point at $99/mo compared to Luru at $500/mo.

If your priority is coordinating outreach across email, phone, and social channels, both tools target it. The right choice depends on your budget, team size, and the specific capabilities you need most.

Understanding the Core Difference

Expandi is Cloud-based LinkedIn outreach tool that sends connection requests, messages and email follow-ups in one sequence, with a conditional sequence builder, profile warm-up and per-account safety limits.

Luru is AI SDR that runs inbound, outbound and website-visitor (Unbound) outreach on autopilot across email, LinkedIn and phone calls, from prospecting and research through campaign automation and response handling, priced per AI agent.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

$99/moExpandi entry plan

Business

$500/moLuru entry plan

Standard

Expandi Pricing (as of September 2026)

Source: Expandi Pricing

Luru Pricing (as of September 2026)

Source: Luru Pricing

Pricing Analysis

Expandi is more affordable at the entry level ($99/mo vs $500/mo). For teams with tight budgets or those just getting started with multi-channel sales outreach and engagement tracking, this price difference matters.

Expandi offers 2 pricing tiers compared to Luru's 1, giving you more granularity as you scale.

Features Breakdown

Expandi lists

• Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
• Conditional sequence builder with if/action branching
• Profile auto warm-up
• Smart algorithms for daily limit ranges
• Campaign prioritization across multiple campaigns
• Unlimited number of campaigns
• and 4 more listed below

Luru lists

• Automated Precision Prospecting
• Prospect Research
• Multi Campaign Support
• End-to-End Campaign Automation
• Multi-Channel Outreach
• Domain Setup / Mailbox Setup / Email Warm-Up
• and 2 more listed below

Expandi Key Features

• Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
• Conditional sequence builder with if/action branching
• Profile auto warm-up
• Smart algorithms for daily limit ranges
• Campaign prioritization across multiple campaigns
• Unlimited number of campaigns
• Image and GIF personalization
• Video personalization
• Dedicated country-based IP address per account
• Step-by-step campaign statistics with a blacklist feature

Luru Key Features

• Automated Precision Prospecting
• Prospect Research
• Multi Campaign Support
• End-to-End Campaign Automation
• Multi-Channel Outreach
• Domain Setup / Mailbox Setup / Email Warm-Up
• Reports and Analytics
• Response Handling

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by Expandi

• Multichannel outreach sending connection requests, messages and email follow-ups in one sequence
• Conditional sequence builder with if/action branching
• Profile auto warm-up
• Smart algorithms for daily limit ranges
• Campaign prioritization across multiple campaigns
• Unlimited number of campaigns
• Image and GIF personalization
• Video personalization
• Dedicated country-based IP address per account
• Step-by-step campaign statistics with a blacklist feature

Listed only by Luru

• Automated Precision Prospecting
• Prospect Research
• Multi Campaign Support
• End-to-End Campaign Automation
• Multi-Channel Outreach
• Domain Setup / Mailbox Setup / Email Warm-Up
• Reports and Analytics
• Response Handling

Integration Ecosystem

Expandi Integrations

Expandi connects with: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.

Luru Integrations

Luru connects with: .

Integrations listed only by Expandi: HubSpot, Pipedrive, Salesforce, Sendspark, LinkedIn Sales Navigator, Webhooks.

Use Case Recommendations

Best Fit for Expandi

• Teams that need a wide feature set (10 capabilities listed)
• Organizations with complex tech stacks needing broad integration support (6 integrations)
• Enterprise buyers who prefer custom pricing and dedicated support

Best Fit for Luru

• Mid-market to enterprise teams with established multi-channel sales outreach and engagement tracking budgets
• SDR teams running multi-channel outreach sequences
• Sales managers tracking team engagement metrics
• Revenue teams coordinating email, phone, and social touches

Feature Comparison Summary

Getting Started Checklist

1. Define your multi-channel sales outreach and engagement tracking requirements and monthly budget
2. Estimate your expected sequences and engagement actions to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

Expandi and Luru both serve the multi-channel sales outreach and engagement tracking market. Expandi offers a more accessible entry point at $99/mo, while Luru starts at $500/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit Expandi and Luru for current information.