Tool Comparisons

    FindThatLead vs HubSpot CRM: Data Enrichment Tool vs CRM Platform Comparison

    Compare FindThatLead (data enrichment tool) and HubSpot CRM (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.

    Editorial illustration for FindThatLead vs HubSpot CRM
    September 2, 2026Updated September 2, 20265 min read
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    The short answer

    FindThatLead is a data enrichment tool for finding and verifying B2B email addresses, starting free and topping out at $99/mo. HubSpot CRM is a CRM platform for contact management and deal pipeline tracking, starting free and topping out at $150/mo with 8 integrations versus FindThatLead's 4. Many teams use both together.

    Key takeaways

    • FindThatLead pricing includes a free trial with 50 email credits, a Starter plan at $49/mo with 2000 email credits, and an Ultimate plan at $99/mo with unlimited credits subject to a fair use policy.
    • HubSpot CRM pricing includes a free tier, Sales Hub Starter at $20/mo, Sales Hub Professional at $100/mo, and Sales Hub Enterprise at $150/mo.
    • HubSpot CRM lists 8 integrations including Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, and Zoom, while FindThatLead lists 4 integrations: Salesforce, Pipedrive, HubSpot, and Zapier.
    • Salesforce and Zapier are integrations shared by both FindThatLead and HubSpot CRM.
    • FindThatLead was founded in 2014 and HubSpot was founded in 2006.

    Reviewed and updated September 2, 2026

    FindThatLead vs HubSpot CRM: Data Enrichment Tool vs CRM Platform Comparison

    FindThatLead (data enrichment tool) and HubSpot CRM (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.

    The Quick Answer

    FindThatLead is a data enrichment tool for B2B lead data and contact enrichment; HubSpot CRM is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, FindThatLead lists email finder and email verifier, and HubSpot CRM lists contact and company management and deal pipeline and tracking.

    Both start at the same price point ($0/mo), so the decision comes down to features and workflow fit.

    If your priority is finding accurate contact data for target accounts, FindThatLead is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is HubSpot CRM. Many teams run one of each.

    Understanding the Core Difference

    FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.

    HubSpot CRM is A popular all-in-one CRM platform with a generous free tier that includes contact management, deal tracking, and email marketing. HubSpot offers separate Hubs for marketing, sales, service, and content, making it ideal for growing businesses that want a unified platform.

    The two platforms take different approaches to solving the same core challenge.

    Pricing Comparison

    FindThatLead Pricing (as of September 2026)

    PlanPriceContacts
    Free TrialFree50 Email Credits
    Starter$49/mo2000 Email Credits
    Ultimate$99/moUnlimited Email Credits, subject to fair use policy

    Source: FindThatLead Pricing

    HubSpot CRM Pricing (as of September 2026)

    PlanPrice
    FreeFree
    Sales Hub Starter$20/mo
    Sales Hub Professional$100/mo
    Sales Hub Enterprise$150/mo

    Source: HubSpot CRM Pricing

    Pricing Analysis

    Both platforms start at the same $0/mo price point. The decision comes down to which feature set and tier structure works better for your expected usage.

    HubSpot CRM offers 4 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.

    Both platforms offer free tiers, so you can test each one before spending anything.

    Features Breakdown

    FindThatLead lists
    • Email Finder
    • Email Verifier
    • Prospector - Automatic Prospecting Tool
    • Email Sender
    • Bulk Processing
    • Local Business - Lead Generation Tool
    • and 2 more listed below
    HubSpot CRM lists
    • Contact and company management
    • Deal pipeline and tracking
    • Email tracking and notifications
    • Meeting scheduling
    • Live chat and chatbot builder
    • Sales automation and sequences
    • and 2 more listed below
    What FindThatLead and HubSpot CRM each list on their own pages. The split is by exact wording, so a capability both offer can appear on both sides under different names.

    FindThatLead Key Features

    • Email Finder
    • Email Verifier
    • Prospector - Automatic Prospecting Tool
    • Email Sender
    • Bulk Processing
    • Local Business - Lead Generation Tool
    • Internal CRM
    • CRM Integrations

    HubSpot CRM Key Features

    • Contact and company management
    • Deal pipeline and tracking
    • Email tracking and notifications
    • Meeting scheduling
    • Live chat and chatbot builder
    • Sales automation and sequences
    • Customizable reporting dashboards
    • Document tracking and e-signatures

    The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

    Listed only by FindThatLead

    • Email Finder
    • Email Verifier
    • Prospector - Automatic Prospecting Tool
    • Email Sender
    • Bulk Processing
    • Local Business - Lead Generation Tool
    • Internal CRM
    • CRM Integrations

    Listed only by HubSpot CRM

    • Contact and company management
    • Deal pipeline and tracking
    • Email tracking and notifications
    • Meeting scheduling
    • Live chat and chatbot builder
    • Sales automation and sequences
    • Customizable reporting dashboards
    • Document tracking and e-signatures

    Integration Ecosystem

    FindThatLead Integrations

    FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.

    HubSpot CRM Integrations

    HubSpot CRM connects with: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, Zoom.

    Shared Integrations

    Both tools integrate with: Salesforce, Zapier.

    Integrations listed only by FindThatLead: Pipedrive, HubSpot.

    Integrations listed only by HubSpot CRM: Gmail, Microsoft Outlook, Slack, Shopify, WordPress, Zoom.

    Use Case Recommendations

    Best Fit for FindThatLead

    • Budget-conscious teams looking for an affordable data enrichment tool
    • Teams that want to start free and scale up as needs grow
    • Revenue operations teams building targeted prospect lists
    • Marketing teams enriching CRM data for segmentation

    Best Fit for HubSpot CRM

    • Budget-conscious teams looking for an affordable CRM platform
    • Organizations with complex tech stacks needing broad integration support (8 integrations)
    • Teams that want to start free and scale up as needs grow

    Feature Comparison Summary

    FeatureFindThatLeadHubSpot CRM
    Starting PriceFreeFree
    Top Tier Price$99/mo$150/mo
    Total Features Listed88
    Integrations48
    Founded20142006

    Getting Started Checklist

    1. Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
    2. Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
    3. List the integrations your team currently relies on
    4. Sign up for free trials or demos of both platforms
    5. Run a small test with each tool before making a commitment
    6. Evaluate the onboarding experience and support quality

    Final Thoughts

    FindThatLead serves the B2B lead data and contact enrichment side of an outbound stack and HubSpot CRM the customer relationship management and sales pipeline tracking side. FindThatLead offers a more accessible entry point, while HubSpot CRM starts at $0/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

    Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

    Pricing and features verified as of September 2026. Visit FindThatLead and HubSpot CRM for current information.

    Questions

    Frequently asked questions.

    Frequently asked questions
    Is FindThatLead or HubSpot CRM better for finding email addresses?
    FindThatLead is built specifically for finding and verifying email addresses, listing Email Finder and Email Verifier among its core features. HubSpot CRM focuses on contact and company management and deal pipeline tracking rather than email discovery. Teams that prioritize finding accurate contact data for target accounts typically choose FindThatLead for that task.
    How much does FindThatLead cost compared to HubSpot CRM?
    FindThatLead offers a free trial with 50 email credits, a Starter plan at $49/mo with 2000 email credits, and an Ultimate plan at $99/mo with unlimited credits subject to fair use. HubSpot CRM has a free tier plus Sales Hub Starter at $20/mo, Professional at $100/mo, and Enterprise at $150/mo.
    Can FindThatLead and HubSpot CRM be used together?
    Yes, FindThatLead lists HubSpot as one of its own integrations, alongside Salesforce, Pipedrive, and Zapier. Many teams run FindThatLead for data enrichment and lead generation while using HubSpot CRM to organize contacts and track deals within the same sales stack.
    Which tool has more integrations, FindThatLead or HubSpot CRM?
    HubSpot CRM lists 8 integrations: Gmail, Microsoft Outlook, Slack, Salesforce, Zapier, Shopify, WordPress, and Zoom. FindThatLead lists 4 integrations: Salesforce, Pipedrive, HubSpot, and Zapier. Both tools share Salesforce and Zapier as common integrations.
    Which platform is older, FindThatLead or HubSpot?
    HubSpot was founded in 2006, while FindThatLead was founded in 2014. Based on founding date, HubSpot is the older of the two companies.
    FindThatLeadHubSpot CRMData Enrichment ToolCRM PlatformComparisondata-enrichmentcrm
    Byline

    About the author.

    Tim Carden

    Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.

    Tim Carden · CMO / CTO

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