FindThatLead vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Compare FindThatLead (data enrichment tool) and Insightly (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
FindThatLead is a data enrichment tool for finding and verifying B2B contact emails, starting free with a $99/mo top tier. Insightly is a CRM platform for pipeline tracking and lead management, starting at $29/mo with a $99/mo top tier. They serve different stages of the workflow, so many teams use both together.
Key takeaways
- FindThatLead's entry plan is free while Insightly's entry plan, Plus, costs $29/mo.
- Both platforms top out at $99/mo for their highest tier, FindThatLead's Ultimate plan and Insightly's Enterprise plan.
- FindThatLead lists 8 features including Email Finder, Email Verifier, and an Internal CRM.
- Insightly lists 8 features including lead assignment and routing, workflow automation, and an AI Copilot.
- Insightly connects with 10 integrations such as Slack, QuickBooks Online, and ZoomInfo, while FindThatLead connects with 4: Salesforce, Pipedrive, HubSpot, and Zapier.
Reviewed and updated September 2, 2026
FindThatLead vs Insightly: Data Enrichment Tool vs CRM Platform Comparison
Sales teams building an outbound stack often weigh FindThatLead, a data enrichment tool for B2B lead data and contact enrichment, against Insightly, a CRM platform for customer relationship management and sales pipeline tracking. They cover different parts of the workflow, so this comparison covers what each one does, what each one costs, and where they overlap.
The Quick Answer
FindThatLead is a data enrichment tool for B2B lead data and contact enrichment; Insightly is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, FindThatLead lists email finder and email verifier, and Insightly lists lead and contact management and lead assignment and routing.
FindThatLead offers a lower entry point at $0/mo compared to Insightly at $29/mo.
If your priority is finding accurate contact data for target accounts, FindThatLead is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Insightly. Many teams run one of each.
Understanding the Core Difference
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
Insightly is Insightly is a CRM for fast-growing companies that tracks all pipeline data in one place, auto-scores leads and sends follow-ups. It is sold alongside Insightly marketing automation, support and ticketing, and the AppConnect workflow builder.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free Trial
Plus
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Insightly Pricing (as of September 2026)
| Plan | Price |
|---|---|
| Plus | $29/mo |
| Professional | $49/mo |
| Enterprise | $99/mo |
Source: Insightly Pricing
Pricing Analysis
FindThatLead is more affordable at the entry level ($0/mo vs $29/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
FindThatLead includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- and 2 more listed below
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Insightly Key Features
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Listed only by Insightly
- Lead and contact management
- Lead assignment and routing
- Opportunity management
- Customizable sales processes
- Workflow automation
- Project management
- Advanced reports and pre-built business dashboards
- AI Copilot
Integration Ecosystem
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Insightly Integrations
Insightly connects with: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Integrations listed only by FindThatLead: Salesforce, Pipedrive, HubSpot, Zapier.
Integrations listed only by Insightly: Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, ZoomInfo.
Use Case Recommendations
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Insightly
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (10 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | FindThatLead | Insightly |
|---|---|---|
| Starting Price | Free | $29/mo |
| Top Tier Price | $99/mo | $99/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 10 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FindThatLead serves the B2B lead data and contact enrichment side of an outbound stack and Insightly the customer relationship management and sales pipeline tracking side. FindThatLead offers a more accessible entry point, while Insightly starts at $29/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FindThatLead and Insightly for current information.
Frequently asked questions.
Frequently asked questions- Is FindThatLead cheaper than Insightly?
- Yes, FindThatLead offers a free entry plan while Insightly's cheapest plan, Plus, starts at $29/mo. Both tools reach $99/mo at their top tier, FindThatLead's Ultimate plan and Insightly's Enterprise plan.
- What is the main difference between FindThatLead and Insightly?
- FindThatLead is a data enrichment tool focused on finding and verifying B2B email addresses, while Insightly is a CRM platform built for tracking pipelines, managing contacts, and forecasting revenue. They address different stages of the sales workflow rather than competing directly.
- Can I use FindThatLead and Insightly together?
- Yes, the article notes that many teams run one of each since the tools cover different parts of the outbound workflow: FindThatLead for contact data and enrichment, Insightly for pipeline and relationship management. FindThatLead also lists CRM integrations as one of its own features.
- Does FindThatLead integrate with Insightly?
- The article does not list Insightly among FindThatLead's integrations. FindThatLead's listed integrations are Salesforce, Pipedrive, HubSpot, and Zapier, while Insightly's listed integrations are Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo.
- Which tool has more integrations, FindThatLead or Insightly?
- Insightly lists more integrations, 10 in total, compared to FindThatLead's 4. Insightly connects with Slack, Gmail, QuickBooks Online, Xero, Shopify, Jira, Asana, Calendly, DocuSign, and ZoomInfo, while FindThatLead connects with Salesforce, Pipedrive, HubSpot, and Zapier.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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