FindThatLead vs Keap: Data Enrichment Tool vs CRM Platform Comparison
Compare FindThatLead (data enrichment tool) and Keap (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
FindThatLead is a data enrichment tool for finding and verifying B2B email addresses, priced from free up to $99/mo. Keap is a CRM platform for contact management and sales pipeline tracking, priced at $299/mo starting at 1,500 contacts. Teams needing prospect data choose FindThatLead, teams needing pipeline and deal tracking choose Keap, and many run both.
Key takeaways
- FindThatLead's Free Trial plan includes 50 email credits, its Starter plan is $49/mo with 2,000 email credits, and its Ultimate plan is $99/mo with unlimited email credits subject to a fair use policy.
- Keap is sold as a single plan priced at $299/mo, starting at 1,500 contacts and 2 users.
- FindThatLead lists 8 features including Email Finder, Email Verifier, Prospector, and an Internal CRM, while Keap lists 8 features including Contact management, Sales pipeline, and Quotes.
- FindThatLead integrates with Salesforce, Pipedrive, HubSpot, and Zapier, while Keap integrates with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway.
- FindThatLead was founded in 2014, and both tools share Zapier as a common integration.
Reviewed and updated September 4, 2026
FindThatLead vs Keap: Data Enrichment Tool vs CRM Platform Comparison
FindThatLead is a data enrichment tool; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
FindThatLead is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, FindThatLead lists email finder and email verifier, and Keap lists contact management and contact segmentation (tags).
FindThatLead offers a lower entry point at $0/mo compared to Keap at $299/mo.
If your priority is finding accurate contact data for target accounts, FindThatLead is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.
Understanding the Core Difference
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free Trial
Keap
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Keap Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Keap | $299/mo | Starting at 1,500 contacts and 2 users |
Source: Keap Pricing
Pricing Analysis
FindThatLead is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
FindThatLead offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.
FindThatLead includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- and 2 more listed below
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Keap Key Features
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Listed only by Keap
- Contact management
- Contact segmentation (tags)
- Email broadcasts
- Sales pipeline
- Appointment scheduler
- Quotes
- Invoices
- Text marketing
Integration Ecosystem
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Keap Integrations
Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by FindThatLead: Salesforce, Pipedrive, HubSpot.
Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.
Use Case Recommendations
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Keap
- Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
- Organizations with complex tech stacks needing broad integration support (6 integrations)
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
Feature Comparison Summary
| Feature | FindThatLead | Keap |
|---|---|---|
| Starting Price | Free | $299/mo |
| Top Tier Price | $99/mo | $299/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 6 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FindThatLead serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. FindThatLead offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FindThatLead and Keap for current information.
Frequently asked questions.
Frequently asked questions- What's the main difference between FindThatLead and Keap?
- FindThatLead is a data enrichment tool built for B2B lead data and contact enrichment, offering an email finder and email verifier. Keap is a CRM platform built for customer relationship management and sales pipeline tracking, offering contact management and contact segmentation via tags. They serve different parts of the sales workflow.
- How much does FindThatLead cost compared to Keap?
- FindThatLead starts free with a Free Trial plan offering 50 email credits, then Starter at $49/mo and Ultimate at $99/mo. Keap has a single plan priced at $299/mo starting at 1,500 contacts and 2 users. FindThatLead is the more affordable entry option.
- Can FindThatLead and Keap be used together?
- Yes, the article notes many teams run one of each. FindThatLead handles finding and verifying contact data for target accounts, while Keap organizes those contacts, tracks deals, and forecasts revenue, so they can complement rather than replace each other.
- What integrations does each platform support?
- FindThatLead connects with Salesforce, Pipedrive, HubSpot, and Zapier. Keap connects with Gmail, Outlook, Zapier, PayPal, Stripe, and Eway. Zapier is the only integration shared between the two platforms, and Keap offers more total integrations at 6 versus FindThatLead's 4.
- Who is Keap best suited for?
- Keap best fits mid-market to enterprise teams with established budgets for customer relationship management and sales pipeline tracking. It also suits organizations with complex tech stacks needing broad integration support, sales teams tracking deals from first touch to close, and managers needing pipeline visibility and forecasting.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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