FindThatLead vs Keap: Data Enrichment Tool vs CRM Platform Comparison

FindThatLead vs Keap: Data Enrichment Tool vs CRM Platform Comparison

FindThatLead is a data enrichment tool; Keap is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.

The Quick Answer

FindThatLead is a data enrichment tool for B2B lead data and contact enrichment; Keap is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, FindThatLead lists email finder and email verifier, and Keap lists contact management and contact segmentation (tags).

FindThatLead offers a lower entry point at $0/mo compared to Keap at $299/mo.

If your priority is finding accurate contact data for target accounts, FindThatLead is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Keap. Many teams run one of each.

Understanding the Core Difference

FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.

Keap is Keap is a small business CRM and automation platform combining contact management, marketing and sales automation, appointments, quotes and invoicing in one product. It is sold as a single plan priced by contact count rather than by feature tier.

The two platforms take different approaches to solving the same core challenge.

Pricing Comparison

FreeFindThatLead entry plan

Free Trial

$299/moKeap entry plan

Keap

FindThatLead Pricing (as of September 2026)

Source: FindThatLead Pricing

Keap Pricing (as of September 2026)

Source: Keap Pricing

Pricing Analysis

FindThatLead is more affordable at the entry level ($0/mo vs $299/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.

FindThatLead offers 3 pricing tiers compared to Keap's 1, giving you more granularity as you scale.

FindThatLead includes a free tier, letting you test the platform before committing financially.

Features Breakdown

FindThatLead lists

• Email Finder
• Email Verifier
• Prospector - Automatic Prospecting Tool
• Email Sender
• Bulk Processing
• Local Business - Lead Generation Tool
• and 2 more listed below

Keap lists

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• and 2 more listed below

FindThatLead Key Features

• Email Finder
• Email Verifier
• Prospector - Automatic Prospecting Tool
• Email Sender
• Bulk Processing
• Local Business - Lead Generation Tool
• Internal CRM
• CRM Integrations

Keap Key Features

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.

Listed only by FindThatLead

• Email Finder
• Email Verifier
• Prospector - Automatic Prospecting Tool
• Email Sender
• Bulk Processing
• Local Business - Lead Generation Tool
• Internal CRM
• CRM Integrations

Listed only by Keap

• Contact management
• Contact segmentation (tags)
• Email broadcasts
• Sales pipeline
• Appointment scheduler
• Quotes
• Invoices
• Text marketing

Integration Ecosystem

FindThatLead Integrations

FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.

Keap Integrations

Keap connects with: Gmail, Outlook, Zapier, PayPal, Stripe, Eway.

Shared Integrations

Both tools integrate with: Zapier.

Integrations listed only by FindThatLead: Salesforce, Pipedrive, HubSpot.

Integrations listed only by Keap: Gmail, Outlook, PayPal, Stripe, Eway.

Use Case Recommendations

Best Fit for FindThatLead

• Budget-conscious teams looking for an affordable data enrichment tool
• Teams that want to start free and scale up as needs grow
• Revenue operations teams building targeted prospect lists
• Marketing teams enriching CRM data for segmentation

Best Fit for Keap

• Mid-market to enterprise teams with established customer relationship management and sales pipeline tracking budgets
• Organizations with complex tech stacks needing broad integration support (6 integrations)
• Sales teams tracking deals from first touch to close
• Managers who need pipeline visibility and forecasting

Feature Comparison Summary

Getting Started Checklist

1. Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
2. Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
3. List the integrations your team currently relies on
4. Sign up for free trials or demos of both platforms
5. Run a small test with each tool before making a commitment
6. Evaluate the onboarding experience and support quality

Final Thoughts

FindThatLead serves the B2B lead data and contact enrichment side of an outbound stack and Keap the customer relationship management and sales pipeline tracking side. FindThatLead offers a more accessible entry point, while Keap starts at $299/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.

Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.

Pricing and features verified as of September 2026. Visit FindThatLead and Keap for current information.