FindThatLead vs LeadSquared: Data Enrichment Tool vs CRM Platform Comparison
Compare FindThatLead (data enrichment tool) and LeadSquared (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Compare FindThatLead (data enrichment tool) and LeadSquared (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
Reviewed and updated September 4, 2026
FindThatLead vs LeadSquared: Data Enrichment Tool vs CRM Platform Comparison
FindThatLead (data enrichment tool) and LeadSquared (CRM platform) sit next to each other in many outbound stacks. They are not substitutes for each other on every job, so this comparison covers pricing, features, and integrations for each and points out where the two meet.
The Quick Answer
FindThatLead is a data enrichment tool for B2B lead data and contact enrichment; LeadSquared is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, FindThatLead lists email finder and email verifier, and LeadSquared lists lead, account and opportunity management and lead quality and engagement scoring.
FindThatLead offers a lower entry point at $0/mo compared to LeadSquared at $40/mo.
If your priority is finding accurate contact data for target accounts, FindThatLead is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is LeadSquared. Many teams run one of each.
Understanding the Core Difference
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
LeadSquared is LeadSquared is an AI-powered CRM for sales, marketing, service and field teams with lead, account and opportunity management, lead scoring and distribution, and a mobile CRM app. Sales CRM plans are per user per month billed annually; marketing automation is priced per account.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free Trial
Sales Pro
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
LeadSquared Pricing (as of September 2026)
| Plan | Price | Emails |
|---|---|---|
| Sales Pro | $40/mo | - |
| Sales Super | $60/mo | - |
| Marketing Pro | $1200/mo | 100,000 emails / month |
| Marketing Super | $2000/mo | 250,000 emails / month |
Source: LeadSquared Pricing
Pricing Analysis
FindThatLead is more affordable at the entry level ($0/mo vs $40/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
LeadSquared offers 4 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.
FindThatLead includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
- Lead, account and opportunity management
- Lead quality and engagement scoring
- Duplication blocking
- Basic and advanced lead distribution
- Bulk lead import and merge
- Dashboard builder and build-your-own reports
- and 2 more listed below
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
LeadSquared Key Features
- Lead, account and opportunity management
- Lead quality and engagement scoring
- Duplication blocking
- Basic and advanced lead distribution
- Bulk lead import and merge
- Dashboard builder and build-your-own reports
- Mobile CRM app
- Marketing automation with dynamic landing pages
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Listed only by LeadSquared
- Lead, account and opportunity management
- Lead quality and engagement scoring
- Duplication blocking
- Basic and advanced lead distribution
- Bulk lead import and merge
- Dashboard builder and build-your-own reports
- Mobile CRM app
- Marketing automation with dynamic landing pages
Integration Ecosystem
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
LeadSquared Integrations
LeadSquared connects with: Gmail, Outlook.
Integrations listed only by FindThatLead: Salesforce, Pipedrive, HubSpot, Zapier.
Integrations listed only by LeadSquared: Gmail, Outlook.
Use Case Recommendations
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Organizations with complex tech stacks needing broad integration support (4 integrations)
- Teams that want to start free and scale up as needs grow
Best Fit for LeadSquared
- Budget-conscious teams looking for an affordable CRM platform
- Sales teams tracking deals from first touch to close
- Managers who need pipeline visibility and forecasting
- Growing teams that need scalable contact management
Feature Comparison Summary
| Feature | FindThatLead | LeadSquared |
|---|---|---|
| Starting Price | Free | $40/mo |
| Top Tier Price | $99/mo | $2000/mo |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 2 |
| Founded | 2014 | N/A |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FindThatLead serves the B2B lead data and contact enrichment side of an outbound stack and LeadSquared the customer relationship management and sales pipeline tracking side. FindThatLead offers a more accessible entry point, while LeadSquared starts at $40/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FindThatLead and LeadSquared for current information.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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