FindThatLead vs Salesmate: Data Enrichment Tool vs CRM Platform Comparison
Compare FindThatLead (data enrichment tool) and Salesmate (CRM platform) side by side. See pricing, features, and integrations to decide which one, or both, your stack needs.
FindThatLead is a data enrichment tool for finding and verifying B2B email addresses, while Salesmate is a CRM platform for managing contacts and sales pipelines. FindThatLead starts free, with paid plans at $49/mo and $99/mo. Salesmate starts at $23/mo, up to $63/mo, with an Enterprise tier available by contacting sales. Many teams use both together.
Key takeaways
- FindThatLead offers a free trial plan with 50 email credits, plus paid tiers at $49/mo for 2000 credits and $99/mo for unlimited credits under a fair use policy.
- Salesmate's entry plan is $23/mo for 5K credits per user per month, scaling to $39/mo, $63/mo, and a Contact Sales Enterprise tier.
- Salesmate offers 4 pricing tiers compared to FindThatLead's 3 tiers, giving more granularity for scaling teams.
- FindThatLead integrates with Salesforce, Pipedrive, HubSpot, and Zapier, while Salesmate integrates with Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, and Zoom.
- Zapier is the only integration listed by both FindThatLead and Salesmate.
Reviewed and updated September 2, 2026
FindThatLead vs Salesmate: Data Enrichment Tool vs CRM Platform Comparison
FindThatLead is a data enrichment tool; Salesmate is a CRM platform. Whether you need one, the other, or both depends on which part of the workflow you are buying for: B2B lead data and contact enrichment on one side, customer relationship management and sales pipeline tracking on the other. This guide lays out what each vendor publishes.
The Quick Answer
FindThatLead is a data enrichment tool for B2B lead data and contact enrichment; Salesmate is a CRM platform for customer relationship management and sales pipeline tracking. By each vendor's own wording, FindThatLead lists email finder and email verifier, and Salesmate lists contact, company management and deal pipeline management.
FindThatLead offers a lower entry point at $0/mo compared to Salesmate at $23/mo.
If your priority is finding accurate contact data for target accounts, FindThatLead is the one built for it; for organizing contacts, tracking deals, and forecasting revenue, that is Salesmate. Many teams run one of each.
Understanding the Core Difference
FindThatLead is B2B lead generation platform that finds and verifies email addresses, builds prospect lists and sends cold email campaigns. Includes an internal CRM and a Chrome extension.
Salesmate is Salesmate helps mid-market and enterprise teams unify customer operations on one AI-powered platform with CRM, marketing automation, customer support, communication, workflows and AI. It includes built-in calling and texting alongside deal pipelines, sequences and smart flow automation.
The two platforms take different approaches to solving the same core challenge.
Pricing Comparison
Free Trial
Basic
FindThatLead Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Free Trial | Free | 50 Email Credits |
| Starter | $49/mo | 2000 Email Credits |
| Ultimate | $99/mo | Unlimited Email Credits, subject to fair use policy |
Source: FindThatLead Pricing
Salesmate Pricing (as of September 2026)
| Plan | Price | Contacts |
|---|---|---|
| Basic | $23/mo | 5K Credits / User / Month |
| Pro | $39/mo | 10K Credits / User / Month |
| Business | $63/mo | 15K Credits / User / Month |
| Enterprise | Contact Sales | - |
Source: Salesmate Pricing
Pricing Analysis
FindThatLead is more affordable at the entry level ($0/mo vs $23/mo). For teams with tight budgets or those just getting started with B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking, this price difference matters.
Salesmate offers 4 pricing tiers compared to FindThatLead's 3, giving you more granularity as you scale.
FindThatLead includes a free tier, letting you test the platform before committing financially.
Features Breakdown
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- and 2 more listed below
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- and 2 more listed below
FindThatLead Key Features
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Salesmate Key Features
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
The two lists below are a diff of each vendor's own feature list by exact wording, so a capability both tools offer can appear on either side under a different name.
Listed only by FindThatLead
- Email Finder
- Email Verifier
- Prospector - Automatic Prospecting Tool
- Email Sender
- Bulk Processing
- Local Business - Lead Generation Tool
- Internal CRM
- CRM Integrations
Listed only by Salesmate
- Contact, company management
- Deal pipeline management
- Full email sync
- Meeting scheduler
- Sequences
- Sales and marketing automation (Smart flows)
- Power dialer
- Custom dashboard and reports with goals
Integration Ecosystem
FindThatLead Integrations
FindThatLead connects with: Salesforce, Pipedrive, HubSpot, Zapier.
Salesmate Integrations
Salesmate connects with: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zapier, Zoom.
Shared Integrations
Both tools integrate with: Zapier.
Integrations listed only by FindThatLead: Salesforce, Pipedrive, HubSpot.
Integrations listed only by Salesmate: Slack, Dialpad, BigCommerce, Squarespace, Xero, QuickBooks Online, WordPress, Zoom.
Use Case Recommendations
Best Fit for FindThatLead
- Budget-conscious teams looking for an affordable data enrichment tool
- Teams that want to start free and scale up as needs grow
- Revenue operations teams building targeted prospect lists
- Marketing teams enriching CRM data for segmentation
Best Fit for Salesmate
- Budget-conscious teams looking for an affordable CRM platform
- Organizations with complex tech stacks needing broad integration support (9 integrations)
- Enterprise buyers who prefer custom pricing and dedicated support
Feature Comparison Summary
| Feature | FindThatLead | Salesmate |
|---|---|---|
| Starting Price | Free | $23/mo |
| Top Tier Price | $99/mo | Contact Sales |
| Total Features Listed | 8 | 8 |
| Integrations | 4 | 9 |
| Founded | 2014 | 2016 |
Getting Started Checklist
- Define your B2B lead data and contact enrichment and customer relationship management and sales pipeline tracking requirements and monthly budget
- Estimate your expected data credits or contact lookups and contacts and deals to find the right tier
- List the integrations your team currently relies on
- Sign up for free trials or demos of both platforms
- Run a small test with each tool before making a commitment
- Evaluate the onboarding experience and support quality
Final Thoughts
FindThatLead serves the B2B lead data and contact enrichment side of an outbound stack and Salesmate the customer relationship management and sales pipeline tracking side. FindThatLead offers a more accessible entry point, while Salesmate starts at $23/mo. Your decision should weigh pricing against the specific features that matter most for your workflow.
Start with a trial of each to see which platform fits your team's daily process. The best tool is the one your team actually uses consistently.
Pricing and features verified as of September 2026. Visit FindThatLead and Salesmate for current information.
Frequently asked questions.
Frequently asked questions- What is the difference between FindThatLead and Salesmate?
- FindThatLead is a data enrichment tool built for B2B lead data and contact enrichment, listing features like email finder and email verifier. Salesmate is a CRM platform built for customer relationship management and sales pipeline tracking, listing features like contact and company management plus deal pipeline management.
- Which is cheaper, FindThatLead or Salesmate?
- FindThatLead has a lower entry point at $0/mo with its free trial plan, compared to Salesmate's entry plan at $23/mo. FindThatLead's paid tiers go up to $99/mo, while Salesmate's paid tiers reach $63/mo before an Enterprise tier that requires contacting sales.
- Do FindThatLead and Salesmate integrate with each other?
- The article does not list FindThatLead and Salesmate as integrating directly with each other. FindThatLead does integrate with Salesforce, Pipedrive, and HubSpot, and both FindThatLead and Salesmate share Zapier as a common integration, which could be used to connect the two.
- Can I use FindThatLead and Salesmate together?
- Yes, many teams run one of each according to the article, since FindThatLead handles B2B lead data and contact enrichment while Salesmate handles customer relationship management and sales pipeline tracking. They serve different parts of the sales workflow rather than competing directly.
- Who should choose Salesmate over FindThatLead?
- Organizations with complex tech stacks needing broad integration support, since Salesmate lists 9 integrations including Slack, Dialpad, and QuickBooks Online. It also suits enterprise buyers who prefer custom pricing and dedicated support through its Contact Sales Enterprise tier.
About the author.
Tim Carden is CMO / CTO at RevenueFlow, which builds and operates outbound revenue engines for B2B companies. Studied at McGill University.
Tim Carden · CMO / CTO
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